| Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing 36 (1), 1-14, 2017 | 203 | 2017 |
| The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma AM Mirabito, CC Otnes, E Crosby, DB Wooten, JE Machin, C Pullig, ... Journal of Public Policy & Marketing 35 (2), 170-184, 2016 | 145 | 2016 |
| Operationalizing critical race theory in the marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Journal of Public Policy & Marketing 40 (2), 126-142, 2021 | 130 | 2021 |
| Re-imagining the marketplace: Addressing race in academic marketing research SA Grier, KD Thomas, GD Johnson Consumption Markets & Culture 22 (1), 91-100, 2019 | 117 | 2019 |
| Entrepreneurship and spirituality: A comparative analysis of entrepreneurs’ motivation SK Kauanui, KD Thomas, A Rubens, CL Sherman Journal of small business & entrepreneurship 23 (4), 621-635, 2010 | 104 | 2010 |
| The role of food culture and marketing activity in health disparities JD Williams, D Crockett, RL Harrison, KD Thomas Preventive Medicine 55 (5), 382-386, 2012 | 98 | 2012 |
| When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion GD Johnson, KD Thomas, SA Grier Consumption Markets & Culture 20 (6), 497-522, 2017 | 85 | 2017 |
| Exploring entrepreneurship through the lens of spirituality SK Kauanui, KD Thomas, CL Sherman, GR Waters, M Gilea Journal of management, spirituality & religion 5 (2), 160-189, 2008 | 85 | 2008 |
| An exploration of entrepreneurship and play S King Kauanui, KD Thomas, CL Sherman, G Ross Waters, M Gilea Journal of organizational change management 23 (1), 51-70, 2010 | 79 | 2010 |
| Restricted visions of multiracial identity in advertising RL Harrison, KD Thomas, SNN Cross Journal of Advertising 46 (4), 503-520, 2017 | 77 | 2017 |
| Race in the marketplace: Crossing critical boundaries GD Johnson, KD Thomas, AK Harrison, SA Grier Springer, 2019 | 71 | 2019 |
| Endlessly creating myself: Examining marketplace inclusion through the lived experience of black and white male millennials KD Thomas Journal of Public Policy & Marketing 32 (1_suppl), 95-105, 2013 | 57 | 2013 |
| Entrepreneurship and spirituality: integration of spirituality into the workplace S King-Kauanui, KD Thomas, GR Waters Journal of management, spirituality & religion 2 (2), 255-274, 2005 | 52 | 2005 |
| Negotiating cultural ambiguity: The role of markets and consumption in multiracial identity development RL Harrison III, KD Thomas, SNN Cross Consumption Markets & Culture 18 (4), 301-332, 2015 | 48 | 2015 |
| As worlds collide: The role of marketing management in customer-to-customer interactions AE Ekpo, BK Riley, KD Thomas, Z Yvaire, GRH Gerri, II Muñoz Journal of Business Research 68 (1), 119-126, 2015 | 44 | 2015 |
| Repetition or reckoning: Confronting racism and racial dynamics in 2020 KD Thomas, JF Davis, JAJ Wilson, F Sobande Journal of Marketing Management 36 (13-14), 1153-1168, 2020 | 34 | 2020 |
| Deconstructing hegemonic masculinity: Understanding representations of black and white manhood in print advertising KD Thomas Advertising & Society Review 14 (2), 2013 | 33 | 2013 |
| Race in consumer research: Past, present, and future SA Grier, D Crockett, GD Johnson, KD Thomas, TW Bradford Journal of Consumer Research 51 (1), 56-65, 2024 | 27 | 2024 |
| Perspectives: race and advertising: conceptualizing a way forward through aesthetics KD Thomas, GD Johnson, SA Grier International Journal of Advertising 42 (3), 617-637, 2023 | 23 | 2023 |
| Critical reflexivity: Teaching about race and racism in the advertising classroom KD Thomas, N Jones Advertising & Society Quarterly 20 (2), 2019 | 20 | 2019 |