| The conception of street vending business (SVB) in income poverty reduction in Tanzania NR Mramba International Business Research 8 (5), 120, 2015 | 93 | 2015 |
| Technology for street traders in Tanzania: A design science research approach N Mramba, M Apiola, EA Kolog, E Sutinen African Journal of Science, Technology, Innovation and Development 8 (1 …, 2016 | 72 | 2016 |
| Empowering street vendors through technology: An explorative study in Dar es Salaam, Tanzania N Mramba, M Apiola, E Sutinen, M Haule, T Klomsri, P Msami 2015 IEEE international conference on engineering, technology and innovation …, 2015 | 48 | 2015 |
| Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone N Mramba European Journal of Business and Management 7 (4), 335-343, 2015 | 34 | 2015 |
| Bookkeeping for informal workers: Co-creating with street traders N Mramba, J Tulilahti, M Apiola International Conference on Design Science Research in Information Systems …, 2016 | 33 | 2016 |
| SURVEY OF MOBILE PHONE USAGE PATTERNS AMONG STREET VENDORS IN DAR ES SALAAM CITY-TANZANIA N Mramba, E Sutinen, M Haule, P Msami | 32 | 2014 |
| Mobile technology usage for street traders' market search in Dodoma-Urban Tanzania: An exploratory study J Rumanyika, M Tedre, M Apiola, NR Mramba Southern University, AICTRG, 2019 | 25 | 2019 |
| ICT for informal workers in Sub-Saharan Africa: Systematic review and analysis N Mramba, J Rumanyika, M Apiola, J Suhonen 2017 IEEE AFRICON, 486-491, 2017 | 22 | 2017 |
| The Marketing Communication Strategies of Street Vendors in Dar es Salaam Tanzania N Mramba American Academic & Scholarly Research Journal 7 (4), 2015 | 22 | 2015 |
| Mobile technology for street trading in Tanzania: A design science research approach for determining user requirements J Rumanyika, M Apiola, NR Mramba, SS Oyelere, M Tedre The Electronic Journal of Information Systems in Developing Countries 87 (5 …, 2021 | 17 | 2021 |
| Moving towards decent work for street vendors in Tanzania NR Mramba, NE Mhando Utafiti 15 (2), 257-278, 2020 | 17 | 2020 |
| Social media: Computing education perspectives in diverse educational contexts V Paliktzoglou, SS Oyelere, J Suhonen, NR Mramba Journal of Information Systems Education 32 (3), 160-165, 2021 | 15 | 2021 |
| Exploring street vendors characteristics and social-economic significance in Mwanza Tanzania N Rajabu Journal of Business and Management Review 3 (3), 208-228, 2022 | 10 | 2022 |
| Mobile technology for street traders in Tanzania NR MRAMBA Univestiy of Eastern Finland, 2018 | 10 | 2018 |
| EXPLORING STUDENTS’ COMPLAINTS MANAGEMENT IN HIGHER LEARNING INSTITUTIONS IN TANZANIA-LESSONS FROM THE COLLEGE OF BUSINESS EDUCATION MA Mapunda, NR Mramba Business Education Journal 4 (1), 2018 | 9 | 2018 |
| Contemporary challenges in street trader-customer interaction through mobile devices in Dodoma, Tanzania J Rumanyika, M Tedre, M Apiola, SS Oyelere, NR Mramba International conference on social implications of computers in developing …, 2019 | 8 | 2019 |
| Instagram as a new marketing platform for the informal traders in Tanzania N Mramba, J Rumanyika 2020 IST-Africa Conference (IST-Africa), 1-8, 2020 | 7 | 2020 |
| Improving young women's working conditions in Tanzania's urban food vending sector NE Mhando, NR Mramba WIDER Working Paper, 2021 | 6 | 2021 |
| Exploring the Usage of Digital Marketing among Selected Agricultural Marketing Co-operatives in Morogoro, Tanzania NR Mramba, MS Msuya African Journal of Empirical Research 5 (3), 934–947-934–947, 2024 | 4 | 2024 |
| Exploring Work-Life Balance among Women Entrepreneurs of Food Vending Business in Africa NR Mramba Review of Business and Economics Studies 12 (1), 25-36, 2024 | 4 | 2024 |
Joel RumanyikaCollege of Business EducationVerified email at cbe.ac.tz
