| Reconfiguring public relations: Ecology, equity and enterprise D McKie, D Munshi Routledge, 2007 | 305 | 2007 |
| Feminist futures: Reimagining women, culture and development D Collins, P Chua, D McKie, B Subramaniam, A Escobar, W Harcourt, ... Zed Books Ltd., 2016 | 241 | 2016 |
| Updating public relations:“New science,” research paradigms, and uneven developments D McKie Handbook of public relations, 76-92, 2001 | 190 | 2001 |
| The Routledge handbook of critical public relations J L'Etang, D McKie, N Snow, J Xifra Routledge, 2016 | 160 | 2016 |
| Eco-impacts and the greening of postmodernity: New maps for communication studies, cultural studies, and sociology T Jagtenberg, D McKie Sage Publications, 1996 | 142 | 1996 |
| Sustaining edges: CSR, postmodern play, and SMEs M Schoenberger-Orgad, D McKie Public Relations Review 31 (4), 578-583, 2005 | 90 | 2005 |
| Public relations and nation building: Influencing Israel M Toledano, D McKie Routledge, 2013 | 70 | 2013 |
| Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges D McKie, P Willis Public Relations Review 38 (5), 846-852, 2012 | 63 | 2012 |
| The business of truth: A guide to ethical communication SA Bowen, RL Heath, J Lee, G Painter, FJ Agraz, D McKie, M Toledano San Francisco, CA: IABC Research Foundation, 2006 | 61 | 2006 |
| Theoretical black holes: A partial A to Z of missing critical thought in public relations D Mckie, D Munshi Rhetorical and critical approaches to public relations II, 73-87, 2009 | 60 | 2009 |
| Climate change after denial: Global reach, global responsibilities, and public relations D McKie, C Galloway Public Relations Review 33 (4), 368-376, 2007 | 57 | 2007 |
| Staging consciousness: marketing 3.0, post-consumerism and future pathways RJ Varey, D McKie Journal of Customer Behaviour 9 (4), 321-334, 2010 | 55 | 2010 |
| The need for critical thinking in country promotion: Public diplomacy, nation branding, and public relations A Dolea The Routledge handbook of critical public relations, 274-288, 2015 | 51 | 2015 |
| Financial investigations: Auditing research accounts of communication in business, investor relations, and public relations (1994–2016) MA Doan, D McKie Public Relations Review 43 (2), 306-313, 2017 | 50 | 2017 |
| Public relations as a strategic intelligence for the 21st century: Contexts, controversies, and challenges D McKie, RL Heath Public Relations Review 42 (2), 298-305, 2016 | 49 | 2016 |
| Toward a new cartography of intercultural communication: Mapping bias, business, and diversity D Munshi, D McKie Business Communication Quarterly 64 (3), 9-22, 2001 | 47 | 2001 |
| From realpolitik to noopolitik: The public relations of (stateless) nations in an information age J Xifra, D McKie Public Relations Review 38 (5), 819-824, 2012 | 46 | 2012 |
| Dangerous liaison or perfect match?: Public relations and social marketing D McKie, M Toledano Public Relations Review 34 (4), 318-324, 2008 | 46 | 2008 |
| Tracking trends: Peripheral visions and public relations D McKie, D Munshi Public Relations Review 31 (4), 453-457, 2005 | 42 | 2005 |
| Critical race and public relations D Waymer, RL Heath, J L’Etang, D McKie, N Snow, J Xifra The Routledge handbook of critical public relations, 289, 2015 | 38 | 2015 |
Jordi XifraUniversitat Pompeu FabraVerified email at upf.edu
