| An examination of advertising credibility and skepticism in five different media using the persuasion knowledge model JJ Moore, SL Rodgers American Academy of Advertising. Conference. Proceedings, 10, 2005 | 231 | 2005 |
| Effects of online interaction and instructor presence on students’ satisfaction and success with online undergraduate public relations courses J Moore Journalism & Mass Communication Educator 69 (3), 271-288, 2014 | 155 | 2014 |
| When a fear appeal isn't just a fear appeal: The effects of graphic anti-tobacco messages G Leshner, F Vultee, PD Bolls, J Moore Journal of Broadcasting & Electronic Media 54 (3), 485-507, 2010 | 121 | 2010 |
| Social media mourning: Using grounded theory to explore how people grieve on social networking sites J Moore, J., Magee, S., Gamreklidze, E., & Kowalewski Omega: The Journal of Death and Dying, 2019 | 119 | 2019 |
| When do journalists learn about ethics? An examination of introductory and graduating students' ethical perceptions S Reinardy, J Moore Journalism & Mass Communication Educator 62 (2), 161-175, 2007 | 52 | 2007 |
| The impact of framing on perception of foreign countries G Dell'Orto, D Dong, A Schneeweis, J Moore Ecquid Novi: African Journalism Studies 25 (2), 294-312, 2004 | 26 | 2004 |
| Breast cancer survivor testimonies: Effects of narrative and emotional valence on affect and cognition G Leshner, P Bolls, E Gardner, J Moore, M Kreuter Cogent Social Sciences 4 (1), 1426281, 2018 | 21 | 2018 |
| # NBCfail: Thematic Analysis of Media and Public Discourse Surrounding Editing of Russia’s Olympic Gymnastics Fall J Moore, A Hesson, K Jones IJSC 8 (2), 2015 | 19 | 2015 |
| Terror management theory and anti-tobacco advertising: An experimental examination of influence of death explicit anti-tobacco messages on young adults J Moore, E Thorson, G Leshner Journal of Health & Mass Communication 3 (1-4), 5-29, 2011 | 14 | 2011 |
| The journalism writing course: Evaluation of hybrid versus online grammar instruction J Moore, K Jones Journalism & Mass Communication Educator 70 (1), 6-25, 2015 | 13 | 2015 |
| Effects of African American breast cancer survivor testimonies on cognitive, emotional, and behavioral outcomes G Leshner, P Bolls, E Gardner, J Moore, S Peters, A Kononova, K Wise Association for Education in Journalism and Mass Communication annual …, 2008 | 6 | 2008 |
| Cognitive and emotional effects of breast cancer survivor testimonies GM Leshner, PD Bolls, JJ Moore, S Peters, A Kononova, RL Bailey, ... annual meeting of the International Communication Association, Montreal …, 2008 | 5 | 2008 |
| The public’s need to know: Public service advertising and the effects of using the actor portrayal label. J Moore Association for Education in Journalism and Mass Communication, 2004 | 5 | 2004 |
| Mourning using social media: The new frontier for death communication J Moore The Emerald handbook of computer-mediated communication and social media …, 2022 | 4 | 2022 |
| How Do Newspaper Journalists Use the Internet in News Gathering? W Wanta, S Reinardy, J Moore annual meeting of the International Communication Association, San Francisco, CA, 2007 | 4 | 2007 |
| Segmenting Internet markets S Rodgers, HM Cannon, J Moore Internet advertising: Theory and research, 149-183, 2007 | 4 | 2007 |
| Unselling the cigarette: A content analysis of persuasive elements of two types of national anti-tobacco advertisements K Moore, J., & Greenwood Association for Education in Journalism and Mass Communication, 2005 | 3 | 2005 |
| A rhetorical analysis of the message of the Target Market anti-tobacco campaign S Moore, J., & Reinardy International Communication Association, 2005 | 3* | 2005 |
| Connecting organizational identity and image research to practice: Using social media to promote K-12 education programs. D Moore, J., Armstrong, J., Stanford, W., & Vaughn International Public Relations Research Conference, 2018 | 2 | 2018 |
| Veni, Vidi, Vici: How Truth fought Big Tobacco JJ Moore American Academy of Advertising. Conference. Proceedings (Online), 142, 2007 | 2 | 2007 |