| Visual design cues impacting food choice: A review and future research agenda I Vermeir, G Roose Foods 9 (10), 1495, 2020 | 152 | 2020 |
| A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising G Roose, I Vermeir, M Geuens, A Van Kerckhove Journal of Consumer Psychology 29 (3), 411-427, 2019 | 58 | 2019 |
| Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertising G Roose, L Mulier Foods 9 (1), 51, 2020 | 52 | 2020 |
| From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements G Roose, M Geuens, I Vermeir British Food Journal 120 (6), 1170-1182, 2018 | 29 | 2018 |
| Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption G Roose, A Van Kerckhove, E Huyghe Journal of business research 75, 210-220, 2017 | 18 | 2017 |
| Visual design cues impacting food choice: A review and future research agenda. Foods, 9 (10), 1495 I Vermeir, G Roose | 11 | 2020 |
| Putting spatial product presentation cues on the map: review and research directions G Roose, I Vermeir Journal of Business Research 155, 113400, 2023 | 7 | 2023 |
| Visual design cues impacting food choice: a review and future research agenda. Foods, 9 (10), 1–60 I Vermeir, G Roose | 7 | 2020 |
| Consumer Segmentation in Healthy and Sustainable Food: Insights on Willingness to Change and Food Choices from a Scoping Review I Vermeir, J Verstraeten, M Geuens, G Roose, H Slabbinck, ... Food and Consumer Behavior: A comprehensive Reference, 2026 | 1 | 2026 |
| Interactive Ad-Ventures: Reflecting on the Past and Exploring Future Horizons for JIA P De Pelsmacker, G Roose Journal of Interactive Advertising 25 (4), 298-316, 2025 | 1 | 2025 |
| Hybrid Pathways to Persuasion: Integrating Online and Offline Advertising and Consumer behavior P De Pelsmacker, G Roose, C Buzeta Digital Advertising Theory (4th Edition), 2026 | | 2026 |
| Is similarity in advertising a double-edged sword? The role of AI-generated faces. G Roose, A De Caigny JOURNAL OF ADVERTISING RESEARCH, 2025 | | 2025 |
| Exploring the impact of technology-as-solution beliefs on environmental attitudes and behaviors L Van Daele, G Roose, M Geuens International Conference on Environmental Psychology 2025 (ICEP 2025), 220-220, 2025 | | 2025 |
| DEVELOPMENT AND VALIDATION OF A TOOL TO MEASURE PUBLIC KNOWLEDGE ON DIGITAL POLLUTION L Van Daele, M Geuens, G Roose ACR Annual Conference 2025, 2025 | | 2025 |
| EXPRESS: Employee Influencers: Leveraging Employee Advocacy for Social Media Success L De Kerpel, A Van Kerckhove, G Roose, L De Kerpel Journal of Interactive Marketing, 10949968251385925, 2025 | | 2025 |
| Time for action: Implied-action does it! G Roose, M Geuens ACR European Conference 2023, 2023 | | 2023 |
| Blue for forest, red for tree, how color temperature changes what we see G Roose, T Tessitore La Londe Conference, 2023 | | 2023 |
| Employee advocacy on social media: what employees want to share vs. consumers want to see L De Kerpel, A Van Kerckhove, G Roose SCP Annual Conference 2023, 2023 | | 2023 |
| Advocating beyond call of duty: how to unlock the potential of employee advocacy platforms L De Kerpel, A Van Kerckhove, G Roose EMAC Annual Conference 2022, 2022 | | 2022 |
| DFA project A De Caigny, G Roose OSF, 2021 | | 2021 |
