| Compromise effect and consideration set size in consumer decision-making J Yoo, H Park, Kim, Wonjoon Applied Economics Letters 25 (8), 513-517, 2018 | 20 | 2018 |
| From What Ifs to Insights: Counterfactuals in Causal Inference vs. Explainable AI G Shmueli, D Martens, J Yoo, T Greene arXiv preprint arXiv:2505.13324, 2025 | 1 | 2025 |
| Navigating the New Retail Landscape: Mobile Scan-and-Go and the Impact of Mobile Payment Adoption J Yoo, Y Chen, M Kim, W Kim Available at SSRN 4947618, 2024 | 1 | 2024 |
| Exploring Apps with Mixed Ratings: Examining How Users Find Regulatory Fit in Making Purchase Decision EA Duron, S Ray, JKW Yoo | | 2024 |
| 광고 내 호기심 생성과 해결: 대규모 현장 실험을 기반으로 윤석준， 유재원， 김민기， 김원준， 이민석 한국마케팅관리학회 학술대회, 85-90, 2021 | | 2021 |
| Studies on the impacts of innovation and emerging technologies on marketing J Yoo 한국과학기술원, 2020 | | 2020 |
| Mobile Payments Revolution: The Impact of Third-Party Mobile Payments on Customer Mobile Purchase Behavior Jaewon Yoo, Yuxin Chen, Minki Kim, Wonjoon Kim The 11th Yale China India Consumer Insights Conference, 2019 | | 2019 |
| Mobile Payment and In-Store Mobile Purchase Behavior Jaewon Yoo, Yuxin Chen, Minki Kim, Wonjoon Kim The 3rd CEIBS Marketing Symposium, 2019 | | 2019 |
| Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World S Yoo, J Yoo, M Kim, W Kim, M Lee 2018 INFORMS Marketing Science Conference, 2018 | | 2018 |
| 기업의 제휴활동이 특허 소송 관계에 미치는 영향: 인쇄전자 산업 중심으로 강민정， 유재원， 김원준， 김남일 Journal of Korea Technology Innovation Society 21 (1), 265-299, 2018 | | 2018 |
| Curiosity Evocation and Resolution in Ads: Empirical Investigation in Large-Scale Randomized Controlled Trials Seokjoon Yoon, Jaewon Yoo, Minki Kim, Wonjoon Kim, Minsok Lee The 40th Annual ISMS Marketing Science Conference, 2018 | | 2018 |
| Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World Seokjoon Yoon, Jaewon Yoo, Minki Kim, Wonjoon Kim, Minsok Lee Darden-Cambridge Judge-HKU FBE Entrepreneurship and Innovation Research …, 2018 | | 2018 |
| The Effect of Alliance Activity on Patent Litigation: In the Case of Printed Electronics M Kang, J Yoo, W Kim, N Kim Journal of Korea Technology Innovation Society 21 (1), 265-299, 2018 | | 2018 |
| Digital Ads Apathy? Content Marketing in a Mobile and Distracted World S Yoon, J Yoo, M Kim, W Kim, Lee, Minsok NYU-Temple 2017 Conference on Digital, Mobile Marketing, and Social Media …, 2017 | | 2017 |
| To What Extent does Social Effect has Influence on Choice Overload? J Yoo, W Kim The 2013 International Symposium on Education, Psychology, Society, and Tourism., 2013 | | 2013 |
| Exploring the influence of social recommendation on choice overload phenomenon J Yoo 한국과학기술원, 2013 | | 2013 |
Wonjoon KimKAIST, School of Business and Technology ManagementVerified email at kaist.edu
