| Effects of advertising-evoked vicarious nostalgia on brand heritage A Merchant, G Rose Journal of Business Research, 2012 | 417 | 2012 |
| Charitable organizations' storytelling influence on donors' emotions and intentions A Merchant, JB Ford, A Sargeant Journal of Business Research 63 (7), 754-762, 2010 | 376 | 2010 |
| Writing an impactful review article: what do we know and what do we need to know? J Paul, A Merchant, YK Dwivedi, G Rose Journal of business research 133, 337-340, 2021 | 311 | 2021 |
| Emphasizing brand heritage: Does it work? And how? GM Rose, A Merchant, UR Orth, F Horstmann Journal of Business Research 69 (2), 936-943, 2016 | 289 | 2016 |
| Cognitive outcomes of brand heritage: A signaling perspective F Pecot, A Merchant, P Valette-Florence, V De Barnier Journal of Business Research 85, 304-316, 2018 | 227 | 2018 |
| How Personal Nostalgia Influences Giving to Charity A Merchant Old Dominion University, 2008 | 158 | 2008 |
| How Strong is the Pull of the Past: Measuring Personal Nostalgia Evoked by Advertising A Merchant, K LaTour, JB Ford, MS LaTour Journal of Advertising Research, 2013 | 150 | 2013 |
| Nostalgia and giving to charity: A conceptual framework for discussion and research A Merchant, J Ford International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 13-30, 2008 | 132 | 2008 |
| Nostalgia drives donations: The power of charitable appeals based on emotions and intentions JB Ford, A Merchant Journal of Advertising Research 50 (4), 450-459, 2010 | 127 | 2010 |
| ‘The good old days’: An examination of nostalgia in Facebook posts S Davalos, A Merchant, GM Rose, BJ Lessley, AM Teredesai International Journal of Human-Computer Studies 83, 83-93, 2015 | 106 | 2015 |
| The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States JB Ford, A Merchant, AL Bartier, M Friedman Journal of Business Research 83, 19-29, 2018 | 93 | 2018 |
| Don’t Forget to say Thank You’: The Effect of an Acknowledgement on Donor Relationships A Merchant, JB Ford, A Sargeant Journal of Marketing Management 26 (7-8), 593-611, 2010 | 86 | 2010 |
| Effect of university heritage and reputation on attitudes of prospective students A Merchant, GM Rose, G Moody, L Mathews International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 25-37, 2015 | 77 | 2015 |
| Fantasy in food advertising targeted at children GM Rose, A Merchant, A Bakir Journal of Advertising 41 (3), 75-90, 2012 | 76 | 2012 |
| Preservation, rejuvenation, or confusion? Changing package designs for heritage brands UR Orth, GM Rose, A Merchant Psychology & Marketing 36 (9), 831-843, 2019 | 71 | 2019 |
| Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives V Jain, P Shroff, A Merchant, S Bezbaruah Journal of Product & Brand Management 31 (1), 73-95, 2022 | 61 | 2022 |
| Development and validation of an emic scale to measure ad-evoked nostalgia in France A Merchant, JB Ford, C Dianoux, JL Herrmann International Journal of Advertising 35 (4), 706-729, 2016 | 52 | 2016 |
| The impact of time and planning orientation on an individual's recreational shopper identity and shopping behavior K Karande, A Merchant Journal of marketing theory and practice 20 (1), 59-72, 2012 | 51 | 2012 |
| A ten-year retrospective of advertising research productivity, 1997-2006 JB Ford, A Merchant Journal of Advertising 37 (3), 69-94, 2008 | 51 | 2008 |
| Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India V Jain, A Merchant, S Roy, J Ford Journal of Business Research 99, 140-156, 2019 | 47 | 2019 |
Gregory M. RoseProfessor of Marketing, University of WashingtonVerified email at uw.edu
