| Sexual priming, gender stereotyping, and likelihood to sexually harass: Examining the cognitive effects of playing a sexually-explicit video game MZ Yao, C Mahood, D Linz Sex roles 62 (1), 77-88, 2010 | 287 | 2010 |
| Entertainment-education in the context of humor: Effects on safer sex intentions and risk perceptions E Moyer-Gusé, C Mahood, S Brookes Health communication 26 (8), 765-774, 2011 | 231 | 2011 |
| Ingroup versus outgroup conflict in the context of violent video game play: The effect of cooperation on increased helping and decreased aggression JA Velez, C Mahood, DR Ewoldsen, E Moyer-Gusé Communication Research 41 (5), 607-626, 2014 | 177 | 2014 |
| Immersive Journalism and Telepresence: Does virtual reality news use affect news credibility? S Kang, E O’Brien, A Villarreal, W Lee, C Mahood Digital journalism 7 (2), 294-313, 2019 | 110 | 2019 |
| Role-playing video games and emotion: How transportation into the narrative mediates the relationship between immoral actions and feelings of guilt. C Mahood, M Hanus Psychology of Popular Media Culture 6 (1), 61, 2017 | 94 | 2017 |
| The impact of arousing programming and product involvement on advertising effectiveness JM McGrath, C Mahood Journal of Current Issues & Research in Advertising 26 (2), 41-52, 2004 | 46 | 2004 |
| Sexual and violent imagery in movie previews: Effects on viewers' perceptions and anticipated enjoyment MB Oliver, S Kalyanaraman, C Mahood, S Ramasubramanian Journal of Broadcasting & Electronic Media 51 (4), 596-614, 2007 | 41 | 2007 |
| Aggressive political opinions and exposure to violent media K Eyal, MJ Metzger, RW Lingsweiler, C Mahood, MZ Yao Mass Communication & Society 9 (4), 399-428, 2006 | 25 | 2006 |
| The effects of erotica and dehumanizing pornography in an online interactive environment C Mahood, S Kalyanaraman, SS Sundar annual conference of the Association for Education in Journalism and Mass …, 2000 | 24 | 2000 |
| Judging the degree of violence in media portrayals: A cross-genre comparison K Riddle, K Eyal, C Mahood, WJ Potter Journal of Broadcasting & Electronic Media 50 (2), 270-286, 2006 | 23 | 2006 |
| Video game play and the role of frustration: How playing both violent and non-violent video games can lead to aggressive effects C Mahood University of California, Santa Barbara, 2006 | 10 | 2006 |
| The combined effect of physical activity and violent content in motion-sensing video games on affective aggression: A reexamination of the catharsis hypothesis C Mahood, V Cicchirillo annual meeting of the International Communication Association, San Diego, CA, 2008 | 7 | 2008 |
| Getting Viewers to the Screen: The role of sexual and violent images in movie previews on viewers’ anticipated perceptions and enjoyment of motion pictures MB Oliver, S Kalyanaraman, S Ramasubramanian, C Mahood Annual conference of the International Communication Association, San Diego, 2003 | 7 | 2003 |
| Changes in interpretations of violence as a function of changes in narrative characteristics WJ Potter, C Mahood, M Yao 89th annual meeting of the National Communication Association, Miami, FL, 2003 | 6 | 2003 |
| Priming effects of accidental exposure to Internet pornography: An experimental study of construct accessibility in search engine output S Kalyanaraman, C Mahood, SS Sundar, MB Oliver annual conference of the Association for Education in Journalism and Mass …, 2000 | 6 | 2000 |
| The effects of video game violence and frustration on aggressive tendencies: A test of the mediating influences of affect, cognition, and arousal C Mahood Conference Papers-International Communication Association, 2007 Annual …, 2007 | 3 | 2007 |
| News dissemination gratifies needs for social media users T Velasco, C Mahood Online Journal of Communication and Media Technologies 6 (4), 115, 2016 | 2 | 2016 |
| Humor in Advertising: A US and UK Comparison C Mahood Pennsylvania State University, 1997 | | 1997 |
| Preparación sexual, estereotipos de género y probabilidad de acoso sexual: examen de los efectos cognitivos de jugar un videojuego sexualmente explícito MZ Yao, C Mahood, D Linz | | |
| Kynferðisleg kynning, staðalímyndagerð og líkur á kynferðislegri áreitni: Skoðaðu vitræna áhrifin af því að spila kynferðislega skýran tölvuleik MZ Yao, C Mahood, D Linz | | |