| Social media in travel, tourism and hospitality: Theory, practice and cases E Christou Routledge, 2016 | 957 | 2016 |
| Generating brand awareness in online social networks AA Barreda, A Bilgihan, K Nusair, F Okumus Computers in human behavior 50, 600-609, 2015 | 786 | 2015 |
| What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience AB Ozturk, A Bilgihan, K Nusair, F Okumus International Journal of Information Management 36 (6), 1350-1359, 2016 | 744 | 2016 |
| Consumer perception of knowledge-sharing in travel-related online social networks A Bilgihan, A Barreda, F Okumus, K Nusair Tourism Management 52, 287-296, 2016 | 554 | 2016 |
| The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment AB Ozturk, K Nusair, F Okumus, N Hua International Journal of Hospitality Management 57, 106-115, 2016 | 489 | 2016 |
| Comparative assessment of structural equation modeling and multiple regression research methodologies: E-commerce context K Nusair, N Hua Tourism management 31 (3), 314-324, 2010 | 427 | 2010 |
| Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps SR Nikhashemi, HH Knight, K Nusair, CB Liat Journal of Retailing and Consumer Services 60, 102464, 2021 | 422 | 2021 |
| Generation Y travelers’ commitment to online social network websites KK Nusair, A Bilgihan, F Okumus, C Cobanoglu Tourism Management 35, 13-22, 2013 | 394* | 2013 |
| Online social networking: redefining the human web ML Kasavana, K Nusair, K Teodosic Journal of Hospitality and Tourism technology 1 (1), 68-82, 2010 | 359 | 2010 |
| The impact of social media activities on brand image and emotional attachment: A case in the travel context AA Barreda, K Nusair, Y Wang, F Okumus, A Bilgihan Journal of hospitality and tourism technology 11 (1), 109-135, 2020 | 305 | 2020 |
| Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry A Bilgihan, F Okumus, K Nusair, M Bujisic Information Technology & Tourism 14 (1), 49-71, 2014 | 305 | 2014 |
| Building a model of commitment for Generation Y: An empirical study on e-travel retailers KK Nusair, HG Parsa, C Cobanoglu Tourism Management 32 (4), 833-843, 2011 | 305 | 2011 |
| The antecedents of customer satisfaction with online travel services: a conceptual model K Nusair, J Kandampully European Business Review 20 (1), 4-19, 2008 | 302 | 2008 |
| Information technology applications and competitive advantage in hotel companies A Bilgihan, F Okumus, K “Khal” Nusair, D Joon‐Wuk Kwun Journal of Hospitality and Tourism Technology 2 (2), 139-153, 2011 | 300 | 2011 |
| Online branding: Development of hotel branding through interactivity theory AA Barreda, A Bilgihan, K Nusair, F Okumus Tourism Management 57, 180-192, 2016 | 241 | 2016 |
| Applying flow theory to booking experiences: An integrated model in an online service context A Bilgihan, K Nusair, F Okumus, C Cobanoglu Information & Management 52 (6), 668-678, 2015 | 234 | 2015 |
| Effect of price discount frames and levels on consumers' perceptions in low‐end service industries K Nusair, H Jin Yoon, S Naipaul, HG Parsa International Journal of Contemporary Hospitality Management 22 (6), 814-835, 2010 | 207 | 2010 |
| A bibliometric analysis of social media in hospitality and tourism research K Nusair, I Butt, SR Nikhashemi International Journal of Contemporary Hospitality Management 31 (7), 2691-2719, 2019 | 183 | 2019 |
| The role of online social network travel websites in creating social interaction for Gen Y travelers KK Nusair, A Bilgihan, F Okumus International journal of tourism research 15 (5), 458-472, 2013 | 181 | 2013 |
| Understanding mobile hotel booking loyalty: an integration of privacy calculus theory and trust-risk framework AB Ozturk, K Nusair, F Okumus, D Singh Information Systems Frontiers 19 (4), 753-767, 2017 | 175 | 2017 |
