| Robots should be seen and not heard… sometimes: Anthropomorphism and AI service robot interactions K Letheren, J Jetten, J Roberts, J Donovan Psychology & Marketing 38 (12), 2393-2406, 2021 | 167 | 2021 |
| The rise of deepfakes: A conceptual framework and research agenda for marketing L Whittaker, K Letheren, R Mulcahy Australasian Marketing Journal 29 (3), 204-214, 2021 | 126 | 2021 |
| Effects of personification and anthropomorphic tendency on destination attitude and travel intentions K Letheren, BAS Martin, HS Jin Tourism Management 62, 65-75, 2017 | 115 | 2017 |
| Individual difference factors related to anthropomorphic tendency K Letheren, KAL Kuhn, I Lings, NKL Pope European Journal of Marketing 50 (5/6), 973-1002, 2016 | 109 | 2016 |
| Black, white or grey magic? Our future with artificial intelligence K Letheren, R Russell-Bennett, L Whittaker Journal of Marketing Management 36 (3-4), 216-232, 2020 | 97 | 2020 |
| Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda L Whittaker, R Mulcahy, K Letheren, J Kietzmann, R Russell-Bennett Technovation 125, 102784, 2023 | 94 | 2023 |
| Are households ready to engage with smart home technology? R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett The Role of Smart Technologies in Decision Making, 4-33, 2022 | 92 | 2022 |
| A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability MM Raciti, R Russell-Bennett, K Letheren Journal of Marketing Management 38 (11-12), 1137-1177, 2022 | 65 | 2022 |
| Rules of (household) engagement: technology as manager, assistant and intern K Letheren, R Russell-Bennett, RF Mulcahy, R McAndrew European Journal of Marketing 53 (9), 1934-1961, 2019 | 50 | 2019 |
| Reducing deviant consumer behaviour with service robot guardians P Dootson, DA Greer, K Letheren, KL Daunt Journal of Services Marketing 37 (3), 276-286, 2023 | 47 | 2023 |
| ChatGPT and service: opportunities, challenges, and research directions M Sigala, KB Ooi, GWH Tan, ECX Aw, TH Cham, YK Dwivedi, WH Kunz, ... Journal of Service Theory and Practice 34 (5), 726-737, 2024 | 46 | 2024 |
| The transformative service paradox: the dilemma of wellbeing trade-offs R Russell–Bennett, R Mulcahy, K Letheren, R McAndrew, U Dulleck Journal of Service Management 31 (4), 637-663, 2020 | 44 | 2020 |
| The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability R Russell-Bennett, N Kelly, K Letheren, K Chell International Journal of Market Research 65 (2-3), 167-182, 2023 | 42 | 2023 |
| Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news RF Mulcahy, A Riedel, B Keating, A Beatson, K Letheren Journal of Service Theory and Practice 34 (1), 98-126, 2024 | 40 | 2024 |
| Embracing the bots: How direct to consumer advertising is about to change forever K Letheren, C Glavas The conversation, 2017 | 38 | 2017 |
| Exploring the resources associated with consumer vulnerability: Designing nuanced retail hardship programs C Glavas, K Letheren, R Russell-Bennett, R McAndrew, RE Bedggood Journal of Retailing and Consumer Services 57, 102212, 2020 | 35 | 2020 |
| The Robotic-Human Service Trilemma: the challenges for well-being within the human service triad C Phillips, R Russell–Bennett, G Odekerken-Schröder, D Mahr, ... Journal of Service Management 34 (4), 770-805, 2023 | 26 | 2023 |
| Before crisis: How near-miss affects organizational trust and industry transference in emerging industries AM Mehta, L Tam, DA Greer, K Letheren Public Relations Review 46 (2), 101886, 2020 | 19 | 2020 |
| Empowering low-socioeconomic status parents to support their children in participating in tertiary education: Co-created digital resources for diverse parent personas R Russell-Bennett, M Raciti, K Letheren, J Drennan Higher Education Research & Development 41 (2), 527-545, 2022 | 17 | 2022 |
| Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media L Whittaker, J Kietzmann, K Letheren, R Mulcahy, R Russell-Bennett Business Horizons 66 (2), 277-290, 2023 | 14 | 2023 |
Rebekah Russell-BennettUniversity of CanberraVerified email at canberra.edu.au
