| Influence maximization in social networks when negative opinions may emerge and propagate W Chen, A Collins, R Cummings, T Ke, Z Liu, D Rincon, X Sun, Y Wang, ... Proceedings of the 2011 SIAM International Conference on Data Mining, 379-390, 2011 | 487 | 2011 |
| Privacy Rights and data security: GDPR and personal data markets TT Ke, K Sudhir Management Science 69 (8), 4363-4971, 2023 | 210* | 2023 |
| Search for information on multiple products TT Ke, ZJM Shen, JM Villas-Boas Management Science 62 (12), 3576-3603, 2016 | 190 | 2016 |
| Optimal learning before choice TT Ke, JM Villas-Boas Journal of Economic Theory 180 (3), 383-437, 2019 | 125 | 2019 |
| Cooperative search advertising X Cao, T Ke Marketing Science 38 (1), 44-67, 2019 | 57 | 2019 |
| Information design of online platforms TT Ke, S Lin, MY Lu | 50 | 2022 |
| Informational complementarity TT Ke, S Lin Management Science 66 (8), 3699-3716, 2020 | 44 | 2020 |
| Cheap talk on freelance platforms TT Ke, Y Zhu Management Science 67 (9), 5901-5920, 2021 | 37 | 2021 |
| A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning TT Ke, J Shin, J Yu Marketing Science 42 (6), 1101–1124, 2023 | 36* | 2023 |
| How inventory cost influences introduction timing of product line extensions TT Ke, ZJM Shen, S Li Production and Operations Management 22 (5), 1214-1231, 2013 | 33 | 2013 |
| Searching for service M Janssen, TT Ke American Economic Journal: Microeconomics 12 (1), 188-219, 2020 | 31 | 2020 |
| Peer-to-Peer Markets with Bilateral Ratings TT Ke, B Jiang, M Sun Marketing Science, 2024 | 30 | 2024 |
| Rapid Mid-Infrared Variability in Protostellar Disks TT Ke, H Huang, DNC Lin Astrophysical Journal 745 (1), 60, 2011 | 26 | 2011 |
| Competitive model selection in algorithmic targeting G Iyer, TT Ke Marketing Science 43 (6), 1226-1241, 2024 | 12* | 2024 |
| From Canvas to Blockchain: Impact of royalties on art market efficiency X Cao, J Chen, TT Ke Available at SSRN 4609653, 2024 | 10* | 2024 |
| Pay to lose: A theory of digital co-op K Jerath, TT Ke, F Long | 9* | 2021 |
| Learning by Choosing: Career Concerns with Observable Actions TT Ke, C Li, M Safronov American Economic Journal: Microeconomics 15 (2), 536-567, 2023 | 6 | 2023 |
| Parallel Search for Information in Continuous Time—Optimal Stopping and Geometry of the PDE TT Ke, W Tang, JM Villas-Boas, YP Zhang Applied Mathematics & Optimization 85 (3), 2022 | 6* | 2022 |
| Regulating Digital Piracy Consumption J Chen, Y Gao, TT Ke Journal of Marketing Research, 2024 | 5 | 2024 |
| A Simple Micro-Founded Model of Repeat Buying Based on Continuous Information Tracking W Chaimanowong, TT Ke Available at SSRN 3954939, 2022 | 3* | 2022 |
J. Miguel Villas-BoasJ.Gary Shansby Professor of Marketing Strategy, Haas School of Business, UC-BerkeleyVerified email at haas.berkeley.edu
