| Customer engagement with tourism social media brands P Harrigan, U Evers, M Miles, T Daly Tourism management 59, 597-609, 2017 | 1338 | 2017 |
| Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media J Weismueller, P Harrigan, S Wang, GN Soutar Australasian marketing journal 28 (4), 160-170, 2020 | 1030 | 2020 |
| Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent P Harrigan, U Evers, MP Miles, T Daly Journal of business research 88, 388-396, 2018 | 837 | 2018 |
| CRM to social CRM: the integration of new technologies into customer relationship management MM Choudhury, P Harrigan Journal of Strategic Marketing 22 (2), 149-176, 2014 | 520 | 2014 |
| Identifying influencers on social media P Harrigan, TM Daly, K Coussement, JA Lee, GN Soutar, U Evers International Journal of Information Management 56, 102246, 2021 | 385 | 2021 |
| Marketing research on Mobile apps: past, present and future L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan Journal of the Academy of Marketing Science 50 (2), 195-225, 2022 | 326 | 2022 |
| Modelling CRM in a social media age P Harrigan, G Soutar, MM Choudhury, M Lowe Australasian Marketing Journal 23 (1), 27-37, 2015 | 284 | 2015 |
| Linking social media to customer relationship management (CRM): A qualitative study on SMEs S Guha, P Harrigan, G Soutar Journal of Small Business & Entrepreneurship 30 (3), 193-214, 2018 | 261 | 2018 |
| Exploring entrepreneurial marketing M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna Journal of Strategic Marketing 23 (2), 94-111, 2015 | 250 | 2015 |
| How trust leads to online purchase intention founded in perceived usefulness and peer communication M Harrigan, K Feddema, S Wang, P Harrigan, E Diot Journal of Consumer Behaviour 20 (5), 1297-1312, 2021 | 242 | 2021 |
| Critical factors underpinning the e-CRM activities of SMEs P Harrigan, E Ramsey, P Ibbotson Journal of Marketing Management 27 (5-6), 503-529, 2011 | 242 | 2011 |
| From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs P Harrigan, M Miles Small Enterprise Research 21 (1), 99-116, 2014 | 218 | 2014 |
| How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education P Harrigan, B Hulbert Journal of marketing education 33 (3), 253-272, 2011 | 218 | 2011 |
| Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer V Wilk, GN Soutar, P Harrigan Qualitative Market Research: An International Journal 22 (2), 94-113, 2019 | 211 | 2019 |
| The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation SK Roy, G Singh, M Hope, B Nguyen, P Harrigan The role of smart technologies in decision making, 114-147, 2022 | 198 | 2022 |
| The role of social media in the engagement and information processes of social CRM P Harrigan, MP Miles, Y Fang, SK Roy International Journal of Information Management 54, 102151, 2020 | 195 | 2020 |
| Capturing and co-creating student experiences in social media: A social identity theory perspective M Fujita, P Harrigan, GN Soutar Journal of Marketing Theory and Practice 26 (1-2), 55-71, 2018 | 176 | 2018 |
| Online brand advocacy (OBA): the development of a multiple item scale V Wilk, GN Soutar, P Harrigan Journal of Product & Brand Management 29 (4), 415-429, 2020 | 163 | 2020 |
| Influencer marketing effectiveness: the mechanisms that matter DC Hugh Wilkie, R Dolan, P Harrigan, H Gray European Journal of Marketing 56 (12), 3485-3515, 2022 | 159 | 2022 |
| Do value cocreation and engagement drive brand evangelism? P Harrigan, SK Roy, T Chen Marketing Intelligence & Planning 39 (3), 345-360, 2021 | 148 | 2021 |
Geoffrey SoutarEmeritus Professor of Marketing, University of Western AustraliaVerified email at uwa.edu.au
