| Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil J Thøgersen, MD De Barcellos, MG Perin, Y Zhou International Marketing Review 32 (3/4), 389-413, 2015 | 362 | 2015 |
| Entrepreneurial orientation and firm performance: an updated meta-analysis MC Soares, MG Perin RAUSP Management Journal 55 (2), 143-159, 2020 | 157 | 2020 |
| A pesquisa survey em artigos de marketing nos Enanpads da década de 90 MG Perin, CH Sampaio, LMS Froemming, FB Luce Anais do XXIV ENANPAD, 2000, Brasil., 2000 | 135 | 2000 |
| An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness FO Santini, CH Sampaio, MG Perin, VA Vieira Revista de Administração (São Paulo) 50, 416-431, 2015 | 117 | 2015 |
| Marketing metrics: Insights from Brazilian managers CH Sampaio, C Simões, MG Perin, A Almeida Industrial Marketing Management 40 (1), 8-16, 2011 | 105 | 2011 |
| Modeling antecedents of student loyalty in higher education MG Perin, CH Sampaio, C Simões, RP De Pólvora Journal of marketing for higher education 22 (1), 101-116, 2012 | 100 | 2012 |
| Learning orientation and competitive advantage: A critical synthesis and future directions WE Baker, D Mukherjee, MG Perin Journal of Business Research 144, 863-873, 2022 | 99 | 2022 |
| Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior FO Santini, VA Vieira, CH Sampaio, MG Perin Journal of Promotion Management 22 (3), 425-442, 2016 | 98 | 2016 |
| Students' trust, value and loyalty: evidence from higher education in Brazil CH Sampaio, MG Perin, C Simões, H Kleinowski Journal of Marketing for Higher Education 22 (1), 83-100, 2012 | 98 | 2012 |
| Performance empresarial: uma comparação entre indicadores subjetivos e objetivos MG Perin, CH Sampaio Encontro Nacional da Associação Nacional dos Programas de Pós-Graduação em …, 1999 | 96 | 1999 |
| Pesquisa científica da área de marketing: uma revisão histórica CH Sampaio, MG Perin Revista de Administração Contemporânea 10, 179-202, 2006 | 94 | 2006 |
| The moderating effect of managers' leadership behavior on salespeople's self-efficacy VA Vieira, MG Perin, CH Sampaio Journal of Retailing and Consumer Services 40, 150-162, 2018 | 90 | 2018 |
| Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS L Closs, G Ferreira, C Sampaio, M Perin Revista de Administração Contemporânea 16, 59-78, 2012 | 90 | 2012 |
| Acceptance of service robots: A meta-analysis in the hospitality and tourism industry W Ladeira, MG Perin, F Santini Journal of Hospitality Marketing & Management 32 (6), 694-716, 2023 | 87 | 2023 |
| Orientação para o mercado, porte empresarial e performance MG Perin, CH Sampaio RAE-Revista de Administração de Empresas 44 (3), 76-88, 2004 | 73 | 2004 |
| Moderating effects of sales promotion types FO Santini, CH Sampaio, MG Perin, LB Espartel, WJ Ladeira BAR-Brazilian Administration Review 12 (2), 169-189, 2015 | 69 | 2015 |
| Planejamento estratégico CH SAMPAIO, MG PERIN Porto Alegre, Ed. SEBRAE/RS 3, 2004 | 69 | 2004 |
| Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India C Simoes, J Singh, MG Perin Industrial Marketing Management 51, 59-68, 2015 | 66 | 2015 |
| A meta-analysis of satisfaction in the banking sector WJ Ladeira, FDO Santini, CH Sampaio, MG Perin, CF Araújo International Journal of Bank Marketing 34 (6), 798-820, 2016 | 61 | 2016 |
| A meta‐analysis on the effects of product scarcity WJ Ladeira, WM Lim, F de Oliveira Santini, T Rasul, MG Perin, L Altinay Psychology & Marketing 40 (7), 1267-1279, 2023 | 58 | 2023 |
Claudio Hoffmann SampaioProfessor e Pesquisador de Marketing, PUCRSVerified email at pucrs.br
