| Each can help or hurt: Negative and positive word of mouth in social network brand communities M Relling, O Schnittka, H Sattler, M Johnen International Journal of Research in Marketing 33 (1), 42-58, 2016 | 188 | 2016 |
| Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks O Schnittka, H Sattler, S Zenker International Journal of Research in Marketing 29 (3), 265-274, 2012 | 156 | 2012 |
| Talent or popularity: What drives market value and brand image for human brands? J Hofmann, O Schnittka, M Johnen, P Kottemann Journal of Business Research 124, 748-758, 2021 | 133 | 2021 |
| When pushing back is good: The effectiveness of brand responses to social media complaints M Johnen, O Schnittka Journal of the Academy of Marketing Science 47 (5), 858-878, 2019 | 125 | 2019 |
| Implementing effective customer participation for hedonic and utilitarian services K Blinda, O Schnittka, H Sattler, JF Gräve Journal of Services Marketing 33 (3), 316-330, 2019 | 57 | 2019 |
| Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels O Schnittka Journal of retailing and consumer services 24, 94-99, 2015 | 50 | 2015 |
| Community members’ perception of brand community character: Construction and validation of a new scale M Relling, O Schnittka, CM Ringle, H Sattler, M Johnen Journal of Interactive Marketing 36 (1), 107-120, 2016 | 45 | 2016 |
| More options do not always create perceived variety in life: Attracting new residents with quality-vs. quantity-oriented event portfolios C Dragin-Jensen, O Schnittka, C Arkil Cities 56, 55-62, 2016 | 43 | 2016 |
| Turning good ideas into bad news: The effect of negative and positive sponsorship information on sponsors’ brand image O Schnittka, H Sattler, M Farsky Schmalenbach Business Review 65 (3), 227-247, 2013 | 34 | 2013 |
| Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising M Johnen, O Schnittka Marketing Letters 31 (1), 49-71, 2020 | 31 | 2020 |
| When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research LS Faerber, J Hofmann, D Ahrholdt, O Schnittka Tourism Management 84, 104284, 2021 | 30 | 2021 |
| Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective S Sohn, O Schnittka, B Seegebarth International Journal of Research in Marketing 41 (1), 77-92, 2024 | 24 | 2024 |
| Consumer responses to sustainable product branding strategies: a literature review and future research agenda H Fatemi, U Leijerholt, Z Rezvani, O Schnittka Baltic Journal of Management 18 (4), 525-542, 2023 | 21 | 2023 |
| The impact of different fit dimensions on spillover effects in brand alliances O Schnittka, M Johnen, F Völckner, H Sattler, I Victoria Villeda, K Urban Journal of Business Economics 87 (7), 899-925, 2017 | 20 | 2017 |
| Applicants’ likelihood to apply for jobs at professional service firms: The role of different career models NK Hansen, O Schnittka Human Resource Management 57 (5), 1009-1022, 2018 | 17 | 2018 |
| Does chain labeling make private labels more successful? O Schnittka, JM Becker, K Gedenk, H Sattler, IV Villeda, F Völckner Schmalenbach Business Review 67 (1), 92-113, 2015 | 17 | 2015 |
| Evaluating the advertising effectiveness of noncelebrity endorsers: Advantages of customer vs. employee endorsers and mediating factors of their impact JF Gräve, O Schnittka, C Haiduk Journal of Advertising Research 61 (3), 318-333, 2021 | 16 | 2021 |
| How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions C Erfgen, H Sattler, O Schnittka Journal of Business Economics 85 (5), 479-504, 2015 | 15 | 2015 |
| Brand evaluations in sponsorship versus celebrity endorsement O Schnittka, J Hofmann, M Johnen, C Erfgen, Z Rezvani International Journal of Market Research 65 (1), 126-144, 2023 | 14 | 2023 |
| They come from near and far: The impact of spatial distance to event location on event attendance motivations C Dragin-Jensen, O Schnittka, A Feddersen, P Kottemann, Z Rezvani Scandinavian Journal of Hospitality and Tourism 18 (sup1), S87-S100, 2018 | 14 | 2018 |
