| Brand experience: what is it? How is it measured? Does it affect loyalty? JJ Brakus, BH Schmitt, L Zarantonello Journal of marketing 73 (3), 52-68, 2009 | 8979 | 2009 |
| From experiential psychology to consumer experience B Schmitt, JJ Brakus, L Zarantonello Journal of consumer psychology 25 (1), 166-171, 2015 | 764 | 2015 |
| Adoption of new and really new products: The effects of self-regulation systems and risk salience M Herzenstein, SS Posavac, JJ Brakus Journal of marketing research 44 (2), 251-260, 2007 | 459 | 2007 |
| The mediating effects of perception and emotion: Digital signage in mall atmospherics C Dennis, A Newman, R Michon, JJ Brakus, LT Wright Journal of Retailing and Consumer services 17 (3), 205-215, 2010 | 313 | 2010 |
| The effect of digital signage on shoppers' behavior: The role of the evoked experience C Dennis, JJ Brakus, S Gupta, E Alamanos Journal of Business research 67 (11), 2250-2257, 2014 | 289 | 2014 |
| Brand experience: what is it? How is it measured? Does it affect loyalty? BH Schmitt, L Zarantonello, JJ Brakus Journal of Marketing 73 (3), 52-68, 2009 | 220 | 2009 |
| The current state and future of brand experience BH Schmitt, J Brakus, L Zarantonello Journal of brand management 21 (9), 727-733, 2014 | 219 | 2014 |
| 13. Experiential attributes and consumer judgments JJ Brakus, BH Schmitt, S Zhang Bresciani, Valdés y Elgar, Handbook on Brand and Experience Management: The …, 2007 | 204 | 2007 |
| Experiential product attributes and preferences for new products: The role of processing fluency JJ Brakus, BH Schmitt, S Zhang Journal of Business Research 67 (11), 2291-2298, 2014 | 201 | 2014 |
| New insights into the impact of digital signage as a retail atmospheric tool C Dennis, R Michon, JJŠ Brakus, A Newman, E Alamanos Journal of consumer Behaviour 11 (6), 454-466, 2012 | 157 | 2012 |
| Consumption ideology B Schmitt, JJ Brakus, A Biraglia Journal of Consumer Research 49 (1), 74-95, 2022 | 156 | 2022 |
| Development of the brand experience scale L Zarantonello, BH Schmitt, JJ Brakus Advances in Consumer Research 34, 580, 2007 | 133 | 2007 |
| The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store C Dennis, J Joško Brakus, E Alamanos Journal of Marketing Management 29 (3-4), 338-355, 2013 | 84 | 2013 |
| A theory of consumer> experiences J Brakus Columbia University, 2001 | 80 | 2001 |
| Value co-creation through multiple shopping channels: The interconnections with social exclusion and well-being C Dennis, M Bourlakis, E Alamanos, S Papagiannidis, JJ Brakus International Journal of Electronic Commerce 21 (4), 517-547, 2017 | 73 | 2017 |
| Experiences and happiness: The role of gender JJ Brakus, W Chen, B Schmitt, L Zarantonello Psychology & Marketing 39 (8), 1646-1659, 2022 | 70 | 2022 |
| How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries L Zarantonello, S Grappi, M Formisano, J Brakus International Marketing Review 37 (2), 345-375, 2020 | 61 | 2020 |
| Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote SS Posavac, FR Kardes, JJ Brakus Organizational Behavior and Human Decision Processes 113 (2), 102-111, 2010 | 58 | 2010 |
| A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter? C Dennis, JJ Brakus, GG Ferrer, C McIntyre, E Alamanos, T King Journal of International Marketing 26 (4), 38-53, 2018 | 44 | 2018 |
| Branding, marketing, and design: Experiential in-store digital environments A Kent, C Dennis, MB Cano, E Helberger, J Brakus Fashion and Textiles: Breakthroughs in Research and Practice, 275-298, 2018 | 36 | 2018 |
