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WO2013114399A3 - User initiated click based contextual advertising and search system - Google Patents

User initiated click based contextual advertising and search system Download PDF

Info

Publication number
WO2013114399A3
WO2013114399A3 PCT/IN2013/000039 IN2013000039W WO2013114399A3 WO 2013114399 A3 WO2013114399 A3 WO 2013114399A3 IN 2013000039 W IN2013000039 W IN 2013000039W WO 2013114399 A3 WO2013114399 A3 WO 2013114399A3
Authority
WO
WIPO (PCT)
Prior art keywords
information
search results
applications
advertisements
contents
Prior art date
Application number
PCT/IN2013/000039
Other languages
French (fr)
Other versions
WO2013114399A2 (en
Inventor
Akash Damodar Sureka
Original Assignee
Hoopz Planet Info Pvt. Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hoopz Planet Info Pvt. Ltd. filed Critical Hoopz Planet Info Pvt. Ltd.
Publication of WO2013114399A2 publication Critical patent/WO2013114399A2/en
Publication of WO2013114399A3 publication Critical patent/WO2013114399A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Data Mining & Analysis (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present disclosure envisages a method for facilitating contextual advertising and listing of search results in terms of information/content/applications discovered on network enabled user device. The method includes the steps of identifying and extracting the keywords in response to the user action of clicking/touching/focusing/highlighting/navigating the text displayed on user display screen without modifying software application; using said keywords to pull at least one of advertisement/content/information/application/search results from an advertisement server; receiving from the advertisement server, the from an advertisement server; receiving from the advertisement server, the attributes corresponding to advertisements/contents/information/applications/search results and displaying said advertisements/ contents/ information/ applications/ search results according to said attributes on the main or separate screen of the user device, advertisements/contents/information/applications/search results and displaying said advertisements/ contents/ information/ applications/ search results according to said attributes on the main or separate screen of the user device.
PCT/IN2013/000039 2012-01-24 2013-01-21 User initiated click based contextual advertising and search system WO2013114399A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN247MU2012 2012-01-24
IN247/MUM/2012 2012-01-24

Publications (2)

Publication Number Publication Date
WO2013114399A2 WO2013114399A2 (en) 2013-08-08
WO2013114399A3 true WO2013114399A3 (en) 2013-10-17

Family

ID=48905985

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2013/000039 WO2013114399A2 (en) 2012-01-24 2013-01-21 User initiated click based contextual advertising and search system

Country Status (1)

Country Link
WO (1) WO2013114399A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9253513B1 (en) 2014-09-08 2016-02-02 Microsoft Technology Licensing, Llc Independent multi-panel display with cross-panel interactivity

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101130423B1 (en) * 2010-08-16 2012-03-27 이정갑 Method and server of providing advertisement
WO2016139675A2 (en) * 2015-03-02 2016-09-09 Persistent Systems Limited Method and system for in-application digital content search and discovery
CN112752124B (en) * 2019-10-29 2023-11-10 深圳市茁壮网络股份有限公司 Advertisement playing method and remote controller
CN114913016B (en) * 2022-05-25 2025-04-08 深圳市富途网络科技有限公司 Method, device, equipment and medium for prompting bond transaction risk based on big data
CN118468871B (en) * 2024-07-12 2024-10-11 厦门众联世纪股份有限公司 Multithreading data comparison method and system

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050216823A1 (en) * 2003-12-30 2005-09-29 Microsoft Corporation Assigning textual ads based on article history
CN102067161A (en) * 2008-06-18 2011-05-18 微软公司 Presenting advertisements based on web-page interaction

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050216823A1 (en) * 2003-12-30 2005-09-29 Microsoft Corporation Assigning textual ads based on article history
CN102067161A (en) * 2008-06-18 2011-05-18 微软公司 Presenting advertisements based on web-page interaction

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9253513B1 (en) 2014-09-08 2016-02-02 Microsoft Technology Licensing, Llc Independent multi-panel display with cross-panel interactivity

Also Published As

Publication number Publication date
WO2013114399A2 (en) 2013-08-08

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