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WO2013036957A3 - Methods and systems for bidding and acquiring advertisement impressions - Google Patents

Methods and systems for bidding and acquiring advertisement impressions Download PDF

Info

Publication number
WO2013036957A3
WO2013036957A3 PCT/US2012/054507 US2012054507W WO2013036957A3 WO 2013036957 A3 WO2013036957 A3 WO 2013036957A3 US 2012054507 W US2012054507 W US 2012054507W WO 2013036957 A3 WO2013036957 A3 WO 2013036957A3
Authority
WO
WIPO (PCT)
Prior art keywords
cps
bidding
models
advertisements
cost
Prior art date
Application number
PCT/US2012/054507
Other languages
French (fr)
Other versions
WO2013036957A2 (en
Inventor
Shigeto Umeda
Original Assignee
Dennoo Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2011197718A external-priority patent/JP2013057918A/en
Priority claimed from US13/478,020 external-priority patent/US20130066726A1/en
Priority claimed from US13/477,981 external-priority patent/US20130066705A1/en
Priority claimed from US13/540,528 external-priority patent/US20130066714A1/en
Priority claimed from US13/540,538 external-priority patent/US20130066707A1/en
Priority claimed from US13/570,831 external-priority patent/US20130066715A1/en
Application filed by Dennoo Inc. filed Critical Dennoo Inc.
Priority to AU2012305698A priority Critical patent/AU2012305698A1/en
Publication of WO2013036957A2 publication Critical patent/WO2013036957A2/en
Publication of WO2013036957A3 publication Critical patent/WO2013036957A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed.
PCT/US2012/054507 2011-09-09 2012-09-10 Methods and systems for bidding and acquiring advertisement impressions WO2013036957A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2012305698A AU2012305698A1 (en) 2011-09-09 2012-09-10 Methods and systems for bidding and acquiring advertisement impressions

Applications Claiming Priority (24)

Application Number Priority Date Filing Date Title
JP2011197718A JP2013057918A (en) 2011-09-09 2011-09-09 System for displaying and bidding for variable-length advertisement
JP2011-197718 2011-09-09
US201161540164P 2011-09-28 2011-09-28
US61/540,164 2011-09-28
US201161568594P 2011-12-08 2011-12-08
US61/568,594 2011-12-08
US13/324,325 US8694373B2 (en) 2011-09-09 2011-12-13 Methods and systems for processing and displaying advertisements of variable lengths
US13/324,325 2011-12-13
US201261600380P 2012-02-17 2012-02-17
US61/600,380 2012-02-17
US201261615834P 2012-03-26 2012-03-26
US61/615,834 2012-03-26
US201261635819P 2012-04-19 2012-04-19
US61/635,819 2012-04-19
US13/477,981 2012-05-22
US13/478,020 2012-05-22
US13/478,020 US20130066726A1 (en) 2011-09-09 2012-05-22 Methods and systems for bidding and displaying advertisements utilizing various cost models
US13/477,981 US20130066705A1 (en) 2011-09-09 2012-05-22 Methods and systems for processing and displaying advertisements of variable lengths
US13/540,528 US20130066714A1 (en) 2011-09-09 2012-07-02 Methods and systems for an integrated ad campaign in social media
US13/540,538 2012-07-02
US13/540,538 US20130066707A1 (en) 2011-09-09 2012-07-02 Methods and systems for tracking ad relevancy using user interaction
US13/540,528 2012-07-02
US13/570,831 US20130066715A1 (en) 2011-09-09 2012-08-09 Methods and systems for time-variable cps based on user interaction with advertisement
US13/570,831 2012-08-09

Publications (2)

Publication Number Publication Date
WO2013036957A2 WO2013036957A2 (en) 2013-03-14
WO2013036957A3 true WO2013036957A3 (en) 2013-05-02

Family

ID=47832818

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2012/054507 WO2013036957A2 (en) 2011-09-09 2012-09-10 Methods and systems for bidding and acquiring advertisement impressions

Country Status (2)

Country Link
AU (1) AU2012305698A1 (en)
WO (1) WO2013036957A2 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9767489B1 (en) 2013-08-30 2017-09-19 Google Inc. Content item impression effect decay
US10134053B2 (en) 2013-11-19 2018-11-20 Excalibur Ip, Llc User engagement-based contextually-dependent automated pricing for non-guaranteed delivery
US20150178790A1 (en) * 2013-12-20 2015-06-25 Yahoo! Inc. User Engagement-Based Dynamic Reserve Price for Non-Guaranteed Delivery Advertising Auction
US9727818B1 (en) 2014-02-23 2017-08-08 Google Inc. Impression effect modeling for content items
US10334299B2 (en) * 2014-05-23 2019-06-25 Adap.Tv, Inc. Systems and methods for web spike attribution
CN108256883B (en) * 2016-12-28 2024-05-14 北京奇虎科技有限公司 Flow request distribution method, device and equipment
CN111582899B (en) * 2019-02-19 2024-06-18 北京沃东天骏信息技术有限公司 Quantification method, device and system for showing link effect and storage medium
EP4546796A4 (en) * 2022-11-23 2025-05-21 Samsung Electronics Co., Ltd. Server device, control method therefor and advertising system

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070038753A (en) * 2005-10-06 2007-04-11 주식회사 코리아 와이즈넛 Internet advertising system and its control method according to bidding by advertising area
KR20080090583A (en) * 2006-12-26 2008-10-09 화신씨앤아이(주) Ad Scheduling Control System and Ad Scheduling Control Method Using Traffic Information
US20090012868A1 (en) * 2006-11-09 2009-01-08 Deangelis Douglas J Systems And Methods For Real-Time Allocation Of Digital Content
US20090327083A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Automating on-line advertisement placement optimization
KR20100040054A (en) * 2008-10-09 2010-04-19 엔에이치엔비즈니스플랫폼 주식회사 Accounting method and system for determining advertising costs according to time unit

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20070038753A (en) * 2005-10-06 2007-04-11 주식회사 코리아 와이즈넛 Internet advertising system and its control method according to bidding by advertising area
US20090012868A1 (en) * 2006-11-09 2009-01-08 Deangelis Douglas J Systems And Methods For Real-Time Allocation Of Digital Content
KR20080090583A (en) * 2006-12-26 2008-10-09 화신씨앤아이(주) Ad Scheduling Control System and Ad Scheduling Control Method Using Traffic Information
US20090327083A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Automating on-line advertisement placement optimization
KR20100040054A (en) * 2008-10-09 2010-04-19 엔에이치엔비즈니스플랫폼 주식회사 Accounting method and system for determining advertising costs according to time unit

Also Published As

Publication number Publication date
AU2012305698A1 (en) 2014-04-03
WO2013036957A2 (en) 2013-03-14

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