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WO2006039353A3 - Method and apparatus for performing a marketing campaign on behalf of an advertiser - Google Patents

Method and apparatus for performing a marketing campaign on behalf of an advertiser Download PDF

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Publication number
WO2006039353A3
WO2006039353A3 PCT/US2005/034878 US2005034878W WO2006039353A3 WO 2006039353 A3 WO2006039353 A3 WO 2006039353A3 US 2005034878 W US2005034878 W US 2005034878W WO 2006039353 A3 WO2006039353 A3 WO 2006039353A3
Authority
WO
WIPO (PCT)
Prior art keywords
marketing campaign
advertiser
publisher
electronic
data network
Prior art date
Application number
PCT/US2005/034878
Other languages
French (fr)
Other versions
WO2006039353B1 (en
WO2006039353A2 (en
Inventor
Michael L Kline
Robert Kendrick Spitz
Zorik Gordon
Robert Wright
Jr Leon Frederick Simmonds
Jonathan Daniel Myron
Truoc Van Duong
Shunxing Xie
Thomas Richard Hubbard
Original Assignee
Reachlocal Inc
Michael L Kline
Robert Kendrick Spitz
Zorik Gordon
Robert Wright
Jr Leon Frederick Simmonds
Jonathan Daniel Myron
Truoc Van Duong
Shunxing Xie
Thomas Richard Hubbard
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/956,554 external-priority patent/US20060074747A1/en
Priority claimed from US10/956,558 external-priority patent/US20060074749A1/en
Priority claimed from US10/956,553 external-priority patent/US20060074746A1/en
Priority claimed from US10/956,824 external-priority patent/US20060074751A1/en
Priority claimed from US10/956,557 external-priority patent/US10169765B2/en
Priority to EP05802522A priority Critical patent/EP1794713A4/en
Priority to CA002620059A priority patent/CA2620059A1/en
Application filed by Reachlocal Inc, Michael L Kline, Robert Kendrick Spitz, Zorik Gordon, Robert Wright, Jr Leon Frederick Simmonds, Jonathan Daniel Myron, Truoc Van Duong, Shunxing Xie, Thomas Richard Hubbard filed Critical Reachlocal Inc
Priority to AU2005292067A priority patent/AU2005292067A1/en
Priority to JP2007534736A priority patent/JP5336079B2/en
Publication of WO2006039353A2 publication Critical patent/WO2006039353A2/en
Publication of WO2006039353A3 publication Critical patent/WO2006039353A3/en
Publication of WO2006039353B1 publication Critical patent/WO2006039353B1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for performing a marketing campaign on behalf of an advertiser. A plurality of electronic publishers are in communication with a data network. The advertiser has an associated computer also in communication with the data network. An advertising apparatus, in one aspect of the present invention, includes one or more engines. A user interface engine is configured to interact with the advertiser computer over the data network for generating a budget amount, marketing campaign parameters associated with and defining the marketing campaign, and information describing the marketing campaign. A campaign allocation engine is configured to allocate the budget amount among the electronic publishers based on the generated marketing campaign parameters and publisher parameters associated with the electronic publishers. An advertisement engine is configured to generate advertisement information based on the generated information describing the marketing campaign and the publisher parameters. A publisher interface engine is configured to provide the advertisement information to at least one of the electronic publishers in a format appropriate for the electronic publisher.
PCT/US2005/034878 2004-10-01 2005-09-28 Method and apparatus for performing a marketing campaign on behalf of an advertiser WO2006039353A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
JP2007534736A JP5336079B2 (en) 2004-10-01 2005-09-28 Method and apparatus for executing promotional campaigns on behalf of advertisers
AU2005292067A AU2005292067A1 (en) 2004-10-01 2005-09-28 Method and apparatus for performing a marketing campaign on behalf of an advertiser
EP05802522A EP1794713A4 (en) 2004-10-01 2005-09-28 Method and apparatus for performing a marketing campaign on behalf of an advertiser
CA002620059A CA2620059A1 (en) 2004-10-01 2005-09-28 Method and apparatus for performing a marketing campaign on behalf of an advertiser

Applications Claiming Priority (10)

Application Number Priority Date Filing Date Title
US10/956,554 US20060074747A1 (en) 2004-10-01 2004-10-01 Method and apparatus for performing a marketing campaign on behalf of an advertiser
US10/956,557 US10169765B2 (en) 2004-10-01 2004-10-01 Method and apparatus for generating advertisement information for performing a marketing campaign
US10/956,824 US20060074751A1 (en) 2004-10-01 2004-10-01 Method and apparatus for dynamically rendering an advertiser web page as proxied web page
US10/956,553 US20060074746A1 (en) 2004-10-01 2004-10-01 Method and apparatus for tracking and reporting campaign status information for a marketing campaign
US10/956,558 US20060074749A1 (en) 2004-10-01 2004-10-01 Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US10/956,558 2004-10-01
US10/956,824 2004-10-01
US10/956,557 2004-10-01
US10/956,553 2004-10-01
US10/956,554 2004-10-01

Publications (3)

Publication Number Publication Date
WO2006039353A2 WO2006039353A2 (en) 2006-04-13
WO2006039353A3 true WO2006039353A3 (en) 2007-04-05
WO2006039353B1 WO2006039353B1 (en) 2007-05-31

Family

ID=36143026

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/034878 WO2006039353A2 (en) 2004-10-01 2005-09-28 Method and apparatus for performing a marketing campaign on behalf of an advertiser

Country Status (5)

Country Link
EP (1) EP1794713A4 (en)
JP (1) JP5336079B2 (en)
AU (1) AU2005292067A1 (en)
CA (1) CA2620059A1 (en)
WO (1) WO2006039353A2 (en)

Families Citing this family (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8370197B2 (en) * 2005-09-30 2013-02-05 Google Inc. Controlling the serving of advertisements, such as cost per impression advertisements for example, to improve the value of such serves
US8442862B2 (en) 2006-11-14 2013-05-14 Marchex Sales, Inc. Method and system for tracking telephone calls
KR101049889B1 (en) * 2007-10-22 2011-07-19 주식회사 이베이지마켓 Web site operation method and online system to receive and target advertisements for keyword groups based on behavioral analysis through search
EP2245586A4 (en) * 2008-01-16 2012-09-26 A La Carte Media Inc System and method for presenting digital media to an end-user
WO2013167956A1 (en) * 2012-05-09 2013-11-14 Elephanti Pte. Ltd. Pay-per-check in advertising
US8639619B1 (en) 2012-07-13 2014-01-28 Scvngr, Inc. Secure payment method and system
US20140129293A1 (en) 2012-11-08 2014-05-08 xAd, Inc. Method and Apparatus for Dynamic Fencing
US8770478B2 (en) 2013-07-11 2014-07-08 Scvngr, Inc. Payment processing with automatic no-touch mode selection
US10547971B2 (en) 2015-11-04 2020-01-28 xAd, Inc. Systems and methods for creating and using geo-blocks for location-based information service
EP3371762B1 (en) * 2015-11-04 2020-07-01 Xad, Inc. Systems and methods for performance driven dynamic geo-fence based targeting
CN107886354A (en) * 2017-10-31 2018-04-06 广州云移信息科技有限公司 Method and system for determining marketing object group
JP6902080B2 (en) * 2019-10-16 2021-07-14 株式会社Ｏｎｅ Ｃｏｍｐａｔｈ Simulation equipment, simulation methods, and programs

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030110080A1 (en) * 2000-04-26 2003-06-12 Yuzi Tsutani Advertisement distribution determining/optimizing method
US20030171990A1 (en) * 2001-12-19 2003-09-11 Sabre Inc. Methods, systems, and articles of manufacture for managing the delivery of content
US20050182676A1 (en) * 2004-02-17 2005-08-18 Chan Brian K.K. Method and system for advertisement campaign optimization
US6973436B1 (en) * 1998-12-31 2005-12-06 Almond Net, Inc. Method for transacting an advertisement transfer
US6985882B1 (en) * 1999-02-05 2006-01-10 Directrep, Llc Method and system for selling and purchasing media advertising over a distributed communication network

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FI107423B (en) * 1998-05-28 2001-07-31 Ericsson Telefon Ab L M Advertising in a computer network

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6973436B1 (en) * 1998-12-31 2005-12-06 Almond Net, Inc. Method for transacting an advertisement transfer
US6985882B1 (en) * 1999-02-05 2006-01-10 Directrep, Llc Method and system for selling and purchasing media advertising over a distributed communication network
US20030110080A1 (en) * 2000-04-26 2003-06-12 Yuzi Tsutani Advertisement distribution determining/optimizing method
US20030171990A1 (en) * 2001-12-19 2003-09-11 Sabre Inc. Methods, systems, and articles of manufacture for managing the delivery of content
US20050182676A1 (en) * 2004-02-17 2005-08-18 Chan Brian K.K. Method and system for advertisement campaign optimization

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1794713A4 *

Also Published As

Publication number Publication date
WO2006039353B1 (en) 2007-05-31
CA2620059A1 (en) 2006-04-13
AU2005292067A1 (en) 2006-04-13
EP1794713A4 (en) 2010-03-03
EP1794713A2 (en) 2007-06-13
WO2006039353A2 (en) 2006-04-13
JP2008515105A (en) 2008-05-08
JP5336079B2 (en) 2013-11-06

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