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WO2002044959A3 - Systeme de marketing interactif - Google Patents

Systeme de marketing interactif Download PDF

Info

Publication number
WO2002044959A3
WO2002044959A3 PCT/EP2001/014083 EP0114083W WO0244959A3 WO 2002044959 A3 WO2002044959 A3 WO 2002044959A3 EP 0114083 W EP0114083 W EP 0114083W WO 0244959 A3 WO0244959 A3 WO 0244959A3
Authority
WO
WIPO (PCT)
Prior art keywords
marketing system
interactive marketing
videoconferencing
products
terminal
Prior art date
Application number
PCT/EP2001/014083
Other languages
German (de)
English (en)
Other versions
WO2002044959A2 (fr
Inventor
Anton Wachter
Original Assignee
Bayosan Wachter Gmbh & Co Kg
Anton Wachter
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Bayosan Wachter Gmbh & Co Kg, Anton Wachter filed Critical Bayosan Wachter Gmbh & Co Kg
Priority to AU2002227975A priority Critical patent/AU2002227975A1/en
Priority to EP01989556A priority patent/EP1342195A2/fr
Publication of WO2002044959A2 publication Critical patent/WO2002044959A2/fr
Publication of WO2002044959A3 publication Critical patent/WO2002044959A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/14—Systems for two-way working

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

L'objectif de l'invention est la création d'un système de marketing interactif pour des produits et des prestations de service associés, en particulier pour des marchandises dans des établissements commerciaux, un client étant relié, par l'intermédiaire d'un circuit de vidéoconférence, à l'aide d'au moins un terminal, visuellement et/ou acoustiquement avec un conseiller spécialisé se trouvant dans une centrale éloignée. A cet effet, il est proposé que le terminal, pour la réalisation de la vidéoconférence ou la recherche d'informations numériques, soit disposé à proximité des produits (9) se trouvant dans une salle de vente, en particulier dans un rayon de vente (10) ou dans une infothèque.
PCT/EP2001/014083 2000-12-01 2001-12-03 Systeme de marketing interactif WO2002044959A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2002227975A AU2002227975A1 (en) 2000-12-01 2001-12-03 Interactive marketing system
EP01989556A EP1342195A2 (fr) 2000-12-01 2001-12-03 Systeme de marketing interactif

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE2000160024 DE10060024A1 (de) 2000-12-01 2000-12-01 Interaktives Marketingsystem
DE10060024.7 2000-12-01

Publications (2)

Publication Number Publication Date
WO2002044959A2 WO2002044959A2 (fr) 2002-06-06
WO2002044959A3 true WO2002044959A3 (fr) 2002-07-25

Family

ID=7665609

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2001/014083 WO2002044959A2 (fr) 2000-12-01 2001-12-03 Systeme de marketing interactif

Country Status (4)

Country Link
EP (1) EP1342195A2 (fr)
AU (1) AU2002227975A1 (fr)
DE (1) DE10060024A1 (fr)
WO (1) WO2002044959A2 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202011101173U1 (de) * 2011-05-27 2011-10-26 Systemhaus Htc Kommunikationssysteme Gmbh Elektrische Einrichtung zur Anforderung einer Person, insbesondere eines Verkäufers oder Beraters in einem Supermarkt oder Kaufhaus
RU2745855C1 (ru) * 2020-07-08 2021-04-02 Юрий Геннадьевич Сидоров Система и терминал персональной презентации товаров в розничной торговле

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4845636A (en) * 1986-10-17 1989-07-04 Walker Mark E Remote transaction system
GB2240233A (en) * 1990-01-19 1991-07-24 Brian David Hurst Interactive marketing apparatus including concealed television surveillance
ES2025023A6 (es) * 1991-02-26 1992-03-01 Fluid Clima S L Equipo autonomo de vigilancia y obesrvacion.
WO1997041688A1 (fr) * 1996-04-29 1997-11-06 Agostino Richard J D Procede et appareil pour commerce ou loisirs par annuaire de visioconference
WO1998053612A1 (fr) * 1997-05-23 1998-11-26 G.A. Braun, Inc. Procede et appareil permettant de surveiller des equipements et d'employer des conseillers au moyen de communications longue distance
DE19726413A1 (de) * 1997-06-22 1999-01-07 Friedhelm Kussmaul Multimediales Präsentationsgerät
WO1999014952A1 (fr) * 1997-09-15 1999-03-25 Teknekron Infoswitch Corporation Reproduction d'une session vocale et video
DE19902333A1 (de) * 1998-03-11 1999-09-16 Andreas Stuetz POI- und/oder POS-Terminal
WO2001075743A1 (fr) * 2000-04-03 2001-10-11 The Pugliese Company Systeme et procede d'affichage et de vente de marchandises et de services

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6055514A (en) * 1992-03-20 2000-04-25 Wren; Stephen Corey System for marketing foods and services utilizing computerized centraland remote facilities
US6323894B1 (en) * 1993-03-12 2001-11-27 Telebuyer, Llc Commercial product routing system with video vending capability
GB9511144D0 (en) * 1995-06-02 1995-07-26 Dempsey Maurice Surveillance system
US6266082B1 (en) * 1995-12-19 2001-07-24 Canon Kabushiki Kaisha Communication apparatus image processing apparatus communication method and image processing method
US5956081A (en) * 1996-10-23 1999-09-21 Katz; Barry Surveillance system having graphic video integration controller and full motion video switcher
US6091956A (en) * 1997-06-12 2000-07-18 Hollenberg; Dennis D. Situation information system
EP0993191A3 (fr) * 1998-10-07 2002-04-10 Ncr International Inc. Vidéoconférence pour un système de vente au détail
DE19910648A1 (de) * 1999-03-10 2000-09-21 Siemens Ag Videohandy

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4845636A (en) * 1986-10-17 1989-07-04 Walker Mark E Remote transaction system
GB2240233A (en) * 1990-01-19 1991-07-24 Brian David Hurst Interactive marketing apparatus including concealed television surveillance
ES2025023A6 (es) * 1991-02-26 1992-03-01 Fluid Clima S L Equipo autonomo de vigilancia y obesrvacion.
WO1997041688A1 (fr) * 1996-04-29 1997-11-06 Agostino Richard J D Procede et appareil pour commerce ou loisirs par annuaire de visioconference
WO1998053612A1 (fr) * 1997-05-23 1998-11-26 G.A. Braun, Inc. Procede et appareil permettant de surveiller des equipements et d'employer des conseillers au moyen de communications longue distance
DE19726413A1 (de) * 1997-06-22 1999-01-07 Friedhelm Kussmaul Multimediales Präsentationsgerät
WO1999014952A1 (fr) * 1997-09-15 1999-03-25 Teknekron Infoswitch Corporation Reproduction d'une session vocale et video
DE19902333A1 (de) * 1998-03-11 1999-09-16 Andreas Stuetz POI- und/oder POS-Terminal
WO2001075743A1 (fr) * 2000-04-03 2001-10-11 The Pugliese Company Systeme et procede d'affichage et de vente de marchandises et de services

Also Published As

Publication number Publication date
EP1342195A2 (fr) 2003-09-10
DE10060024A1 (de) 2002-06-13
AU2002227975A1 (en) 2002-06-11
WO2002044959A2 (fr) 2002-06-06

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