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WO2001071618A1 - Procede servant a assurer une continuite des rabais sur des achats effectues par des consommateurs - Google Patents

Procede servant a assurer une continuite des rabais sur des achats effectues par des consommateurs Download PDF

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Publication number
WO2001071618A1
WO2001071618A1 PCT/US2001/008736 US0108736W WO0171618A1 WO 2001071618 A1 WO2001071618 A1 WO 2001071618A1 US 0108736 W US0108736 W US 0108736W WO 0171618 A1 WO0171618 A1 WO 0171618A1
Authority
WO
WIPO (PCT)
Prior art keywords
supplier
customer
retail
value card
coupons
Prior art date
Application number
PCT/US2001/008736
Other languages
English (en)
Inventor
David B. Learner
Douglas A. Learner
Original Assignee
Learner David B
Learner Douglas A
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Learner David B, Learner Douglas A filed Critical Learner David B
Publication of WO2001071618A1 publication Critical patent/WO2001071618A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present Invention is directed to a method whereby a supplier of services or products can provide discounts directly to the ultimate consumer; more particularly, it is an interactive means whereby direct contact between a remote supplier and selected ultimate consumers can be made and maintained.
  • a purpose of the present Invention to provide a method whereby a supplier of branded services or goods can maintain direct contact with the ultimate purchaser, even though one or more establishments (e.g. jobbers, distributors, wholesalers, retail establishments, etc.) intervene.
  • discounts can be provided to the retail customer in a manner best calculated both to reinforce a strong and lasting relationship with the brand of the supplier and to provide an increase in the sales revenue.
  • means are provided whereby useful data as to the nature of the consumers purchasing behavior can be provided to the supplier in order to assist in targeting the most valuable customers. For example, the dates, outlet, frequency, volume, and prices paid by a given customer can be captured and this information returned to the supplier for further assistance in marketing.
  • the supplier issues a vehicle, such as a value card or coupon kit, for multiple discounts.
  • a vehicle such as a value card or coupon kit
  • the discount vehicles are concentrated on these customers to provide discounts
  • the vehicle consists of a coupon kit
  • the multiplicity of coupons will constitute substantial pressure on the customer to focus on the desired brand.
  • the customer can increase the amount of that brand purchased up to (for example) 200 units.
  • the multiple coupons are directed to the heavy service or product purchasers, who are the ones most likely to improve the issuing brand supplier's sales.
  • the group of coupons may be limited to a single brand and not directed to any other brand of the same supplier. The reason is that, if the customer is a high volume purchaser of product A, that does not mean that he or she is also a high volume purchaser of product B, even though the two originate with the same company.
  • multibrand value cards or coupons may be issued to those who are high volume purchasers of more than one brand from the same supplier.
  • value cards which are electronically, bar, or otherwise coded
  • they are read by the establishment which credits the customer with one appropriate discount for each unit purchase.
  • the card may be limited in time (in which case the customer may use it as often as desired during the allotted period), or it may be limited in amount or number of items.
  • a plurality of discounts is provided on a single such card directed to a single brand service or product of the supplier.
  • the customer is encouraged to retain the value card over its entire life so that the supplier's name is brought to the customer's attention many times, thus reinforcing the purchase decision.
  • the present Invention enables the remote supplier to forge a direct relationship with the ultimate consumer, by coupon kits and/or value cards. This will create good will for the supplier in the minds of the customers, which may be further reinforced through co-promotions by the particular outlet at which the customer shops. Not only is the impact direct, but also it reinforces continuity which is sustained over a substantial period of time, thus insuring a continued impression on the customer. All of this can be accomplished without the necessity of multiple advertisements, free standing insertions, or the like. Thus, by means of the present Invention, the supplier is able to generate maximum purchase frequency and consumer retention with a minimum of expense.
  • the multiple use incentive vehicles are a reward, direct from the supplier to selected high volume buyers. It is intended to increase the brands' share of those customers' product purchase volumes, especially through product purchase discounts applied frequently and continuously over extended time. This assures sustained brand re-purchase and profitable sales growth.
  • the discount vehicle delivers multiple impacts to the consumer target resulting from many purchase opportunities during the year. Such continuity benefits the manufacturer by providing the foundation for consumer retention, giving the consumer the benefit of preferred status and multiple assured discounts, and benefiting the retailer by the store traffic of high volume patrons .

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

Un fournisseur émet un coupon ou une carte de valeur indiquant des rabais sur ces produits. Cette carte de valeur est envoyée à des clients sélectionnés effectuant un volume important d'achats dans des commerces de détail, qui présentent cette carte à un établissement de détail. Ces cartes, de préférence, électroniques ou pourvues d'un code à barre, sont lues par cet établissement de détail qui crédite le client du rabais approprié ou lui fournit le produit ou le service gratuitement. Le montant, en totalité ou en partie est réglé par le fournisseur, soit directement, soit indirectement par un intermédiaire. Le coupon et, de préférence, la carte de valeur, concernent un service spécialisée ou un produit d'une seule marque du fournisseur. Une pluralité de rabais permet de renforcer l'intérêt du client de détail pour la marque provenant du fournisseur.
PCT/US2001/008736 2000-03-17 2001-03-16 Procede servant a assurer une continuite des rabais sur des achats effectues par des consommateurs WO2001071618A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US52764500A 2000-03-17 2000-03-17
US09/527,645 2000-03-17

Publications (1)

Publication Number Publication Date
WO2001071618A1 true WO2001071618A1 (fr) 2001-09-27

Family

ID=24102344

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/008736 WO2001071618A1 (fr) 2000-03-17 2001-03-16 Procede servant a assurer une continuite des rabais sur des achats effectues par des consommateurs

Country Status (2)

Country Link
CA (1) CA2341319A1 (fr)
WO (1) WO2001071618A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006007028A3 (fr) * 2004-06-30 2006-03-09 Kimberly Clark Co Procede d'achat automatise avec des caracteristiques pour achat de volume eleve

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1991018373A1 (fr) * 1990-05-24 1991-11-28 Bilgrey Samson & Company Limited Systeme d'escompte
US5185695A (en) * 1988-07-14 1993-02-09 Pruchnicki Michael A Method and system for handling discount coupons by using centrally stored manufacturer coupons in place of paper coupons
US5649114A (en) * 1989-05-01 1997-07-15 Credit Verification Corporation Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
US5887271A (en) * 1996-02-20 1999-03-23 Powell; Ken R. System and method for locating products in a retail system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5185695A (en) * 1988-07-14 1993-02-09 Pruchnicki Michael A Method and system for handling discount coupons by using centrally stored manufacturer coupons in place of paper coupons
US5649114A (en) * 1989-05-01 1997-07-15 Credit Verification Corporation Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
WO1991018373A1 (fr) * 1990-05-24 1991-11-28 Bilgrey Samson & Company Limited Systeme d'escompte
US5887271A (en) * 1996-02-20 1999-03-23 Powell; Ken R. System and method for locating products in a retail system

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
"Grocery coupons on a card", CATALINA MARKETING, 22 April 1991 (1991-04-22), XP002943203 *
SUN LENA H.: "Checking out the customer", WASHINGTON POST, 9 July 1989 (1989-07-09), XP002942900 *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006007028A3 (fr) * 2004-06-30 2006-03-09 Kimberly Clark Co Procede d'achat automatise avec des caracteristiques pour achat de volume eleve

Also Published As

Publication number Publication date
CA2341319A1 (fr) 2001-09-17

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