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Paul et al., 2022 - Google Patents

The game of stores: Simulating retail site selection and profitability

Paul et al., 2022

Document ID
16822909102772746776
Author
Paul R
Ponnam A
Bagchi S
Publication year
Publication venue
Marketing Education Review

External Links

Snippet

Retailers are faced with the challenge of how many stores to operate in a potential or an existing market and where those stores should be located. Various factors influence this decision-making. For instance, the customer behavior and their demographic characteristics …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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