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Shen, 2018 - Google Patents

How to Improve Customer Loyalty to Online Travel Agencies: A research on Expedia, an online travel booking platform

Shen, 2018

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Document ID
16292442417454268363
Author
Shen Y
Publication year

External Links

Snippet

Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. This paper aims to identify what are the determining factors that …
Continue reading at www.diva-portal.org (PDF) (other versions)

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