About
Time to put the cheese where my mouth is... co-founder at Chalk n Cheese digital where I…
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197 followers
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Brendon Howe liked thisBrendon Howe liked thisLet’s get real about click-through rates on the front page of Google. For years, we could rely on the same numbers: Position 1 - 28-30% Position 2 - 18% Position 3 - 12% That’s all changed. The new industry standard? With AI Overviews taking over Google, those top spots are losing around 35% of their previous traffic. Yep - over a third of clicks are now going to AI summaries instead. This means your content strategy matters more than ever. Ensure its helpful, human-first, machine-readable and trustworthy. Backed by real expertise and citations. Think of AI Overviews as an extra “position 1.” The brands that adapt early will win. Tell me, have you noticed a drop in your rankings traffic lately?
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Brendon Howe liked thisBrendon Howe liked thisEmployer vs. Gen Z Women Are we facing a Leadership Drought—or simply a Generational Perspective gap? The Short and Tall of it Gen Z have high expectations of employers. Employers pay the wages. The Generational Perspective Gap Who will ask the first questions to gain perspective and start closing the generational employee/employer gap? My money is on Gen Z Women. Why Gen Z Women A Harvard Business Review study showed companies with women in leadership, outperform financially and foster more inclusive cultures, attracting top talent (HBR). Studies analysing speeches by heads of state during COVID-19 found that male leaders employed divisive war metaphors and aggressive language significantly more than their female counterparts. (BMJ Global Health) Respectful leadership reduces turnover by 63%, while aggressive leadership was the highest driver burnout and resignations (Gallup). A Harvard Business Review meta-analysis of 7,280 leaders found that women outscored men on 17 of 19 leadership capabilities, including conflict resolution and collaboration. Emerging Trends Women are outpacing men in earning advanced degrees worldwide, a trend likely to continue. By 2030, emotional intelligence and soft skills will define effective leadership (World Economic Forum). Employers Perceptions Employers often interpret Gen Z's ambitions as entitlement—highlighting challenges like reliability and negotiating high salaries while finding workload expectations overwhelming. Gen Z Women’s Opportunity If Gen Z women balance ambition with resilience and collaboration, they have the potential to transform leadership norms and drive unparalleled success. Who will be the first to start the perspective seeking conversation in your organisation? *As a hybrid citizen, please excuse my Colonial/US English grammar selections
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Brendon Howe liked thisBrendon Howe liked thisNever miss another opportunity to connect with your potential customers when you incorporate our Missed Call Notification, Automatic Call Back, and Unlimited Queue feature. #AVANSER #CallTracking #CallerInsights #AIpowered #Innovation #Management #Marketing #MarketingSolutions #DigitalMarketing #Management #Technology #Startups #AdvertisingAndMarketing #CustomerRelations #Productivity #BusinessIntelligence #Analytics #Data #Sales #Business #OnlineAdvertising
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Brendon Howe liked thisBrendon Howe liked thisWe like our campaigns to be a bit like cheese, the results taste amazing and we all gasp at the cost. The only difference? With our campaigns, you’ll be gasping at your profit. Tasty 😋💛 Check out a new website we've just launched 🚀 www.equimatch.co.nz #digitalmarketing #marketing
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Brendon Howe liked thisBrendon Howe liked thisWe’re launching Epic's Hot Source; our featured pages showing you the hottest products available across our favourite industries. Epic’s been working with manufacturers and visiting expos for over 5 years and we thought it was about time to share our insider knowledge with YOU. Our feature industries cover hot products many businesses will (or should) utilise, either as products or assets. They include generic, custom or branded products; such as clothing, electronics, furniture or gym equipment (with more to come). Stay tuned for more, this is going to be EPIC #sourcing #clothing #electronics #share
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Brendon Howe liked thisBrendon Howe liked thisMinimise the hassle, reduce costs, and import from China like a pro with TK - your personal sourcing specialist! Keen to learn more? Head to www.epicsourcing.co.nz or send us a message! #EpicSourcing
Experience
Education
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Massey University
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Activities and Societies: Massey University Basketball Team
Project Management
Marketing Management
Consumer Behaviour
Managing Human Resources
Change Management
Macro Economics
Business Statistics
Information Systems
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Licenses & Certifications
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Bachelor of Business Studies (Management) Massey University
Massey University Auckland
Issued
Languages
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English
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Organizations
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North Harbour Basketball
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Digital Sphere
One thing is clear — generic campaigns don’t win local hearts. In New Zealand, people connect with brands that understand their lifestyle, community, and environment. Geo-targeted marketing allows you to tailor your message so it feels relevant, authentic, and timely. When your campaigns reflect local culture, weather, events, and everyday realities, engagement increases, trust grows, and conversions follow. It’s not just smarter marketing — it’s more human marketing. Read the full breakdown here. Link in the comment section. #DigitalMarketing #GeoTargeting #NZBusiness #MarketingStrategy #LocalMarketing #DigitalSphere
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