Point B Strategic Marketing

Businesses that invest in organic relationships with their customers via social media are seeing those connections translate into sustainable revenue streams that paid campaigns alone could never achieve. Our latest blog argues for investing in organic social media, and how you should be incorporating it into your business. 🔗 https://lnkd.in/eMF45Jmb

📸 Snapped in the wild Mitch Hyde + Lachlan Blackburn! DTI Lawyers 🤝 Point B Strategic Marketing Grab the latest digital copy of Waikato Business News at 👉https://lnkd.in/ehyrJH_g

Kids deserve a safe, ambitious and fruitful future, and for child advocacy charity Child Matters, that begins with effectively delivering the resources and tools into the hands of those who can keep our kids safe. Their new website delivers a warm, comforting and trustworthy experience, while also offering key safety features like a quick exit button and Shielded Site functionality.

Google Ads are consistently one of the most powerful, cost effective and convenient ways to target your customer base, but so many businesses forego them in place of other marketing channels. In this month’s blog, we explore why it’s so important to explore Google Ads, and how an agency like ours utilises them successfully. Read the blog: https://loom.ly/x-Mj9tk

The internet has shifted a lot. Social media platforms are continuing to prioritise and push video content to their viewers. That means advertisers also need to make the shift. Read more on our approach and why you should prioritise video in our June blog 🔑 https://lnkd.in/ePdyTW8m

The news is out…and we’re proud to be sponsoring the Small Business Marketing Award at the Waikato Chamber of Commerce Business Awards this year. Point B Managing Director Mitch Hyde says this is a fantastic opportunity to back the individuals and businesses across the Waikato who consistently punch above their weight. “This will be a true showcase of the marketing talent we have in the region. Every year, we see incredibly innovative campaigns from small businesses, where budgets are tighter and creativity has to work harder.” For the first time, the Waikato Business Awards will include a dedicated Small Business category, a big step forward in recognising the impact of businesses of all sizes. “Too often, we see marketing investment leave the region. It’s time to back ourselves and showcase the quality of work happening here in the Waikato.” Entries are now open. If you’re doing great work, this is your chance to put it forward.

Client: World Wide Sires New Zealand Project: Digital advertising, lead generation When World Wide Sires New Zealand were gearing up to release their annual Genetics Catalogue to the more than 12,000 dairy farmers up and down the country, it was a chance to connect with rural audiences and deliver some awesome results on a platform they actually use – Facebook. Just because they’re busy doesn’t mean farmers aren’t doing their nightly scroll. So the strategy was simple – position World Wide Sires and their quality overseas dairy genetics against the rest of the sector, and go hard on the Facebook ads. Paired with a suite of other digital ads and SEO, we helped reach a mob of farmers passionate about breeding and herd improvement. 🐄 Interested in chatting rural advertising? Reach out to us today.

Meet Emma – our Social Media Marketing Manager. Emma joined the team after nearly a decade of freelancing and brings a wealth of technical and platform knowledge. In her free time, she enjoys brewing scented oils for the home, and walking her Huntaway x Ridgeback dog, Tama around Raglan’s beautiful beaches. Say hi!

Brand guidelines are an anchor ⚓ that prevents brand drift, but where’s the line between maintaining consistency in your brand, and snuffing out your team’s ambitious marketing plans? Read about the true power of brand guidelines and how you can best utilise yours: https://lnkd.in/eFm8khQR