Marketing Minds Group #MarketingMindsGroup

🌕 𝗛𝗮𝗽𝗽𝘆 𝗠𝗶𝗱-𝗔𝘂𝘁𝘂𝗺𝗻 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹! 中秋快乐 As the moon shines brightest and families come together, we wish you a Mid-Autumn Festival! Mid-Autumn Festival is a beautiful reminder that, no matter how far we travel or how busy life becomes, there is always something special about coming together. May your celebrations be filled with good company, meaningful moments and, of course, a mooncake or two. 🥮✨ 中秋快乐，阖家幸福！ From all of us at 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐧𝐝𝐬 #MidAutumnFestival #中秋节 #ChineseCulture #MarketingMindsNZ

Some marketing experience is learned in theory. Some is built through doing. 𝗠𝗲𝗲𝘁 Victoria Y., our 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗺𝗶𝗱 𝗹𝗲𝘃𝗲𝗹) 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿, whose journey reflects what makes Marketing Minds different. From 𝗠𝗲𝘁𝗮 𝗮𝗱𝘀 𝗮𝗻𝗱 𝗮𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗼 𝘃𝗶𝗱𝗲𝗼 𝗲𝗱𝗶𝘁𝗶𝗻𝗴, 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴, 𝗖𝗥𝗠, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, Vic has built her experience from the ground up, starting as an implementer and growing across multiple disciplines. Before joining Marketing Minds, she also ran her own business in Myanmar, bringing with her not just marketing capability, but a real business perspective. That blend matters. Because at Marketing Minds, our cross-cultural specialists are also marketers. Strategists. Creators. Implementers. People who understand both audience and execution. It’s part of what makes us a truly connected cross-cultural ecosystem. Meet Vic and other team members of Marketing Minds here 👉 https://lnkd.in/gtbZ9Ucb #TeamIntroduction #MarketingMindsNZ #MarketingMinds #CrossCulturalMarketing #ContentMarketing #DigitalMarketing #MarketingInsights

We're so proud to have played a part in bringing the inaugural Credit Risk & Fraud Summit 2026 to life 🎉 From insightful discussions to an impressive lineup of speakers, it was a day that truly delivered for New Zealand's credit risk and fraud management community. Seeing it all come together was incredibly rewarding. A huge congratulations to the Happy Prime team, and a massive shoutout to Seven Events for their flawless execution on the day. And of course, to our own Trish Walker, Alyssa Serignese and Hannah Walker and 𝗚𝗲𝗺𝗺𝗮 𝗡𝗶𝗰𝗵𝗼𝗹𝗹𝘀, the dream team behind the scenes. We love working with you to bring your pipe dreams to life Meurig Chapman and 𝗔𝗿𝗶𝗮𝗻𝗮 𝗟𝗼𝘄𝗿𝗶𝗲. Look out for the 2027 CR&F Summit. #CRFSummit #MarketingMindsNZ #EventMarketing #IndustryEvents #BusinessNetworking #MarketingInsights #objectivemarketingnz

Content that stops the scroll doesn’t happen by accident. 𝗠𝗲𝗲𝘁 Lexy Wei, our Content Specialist and a strong example of how we work at Marketing Minds. Our cross-cultural specialists are not separate from marketing, they 𝑎𝑟𝑒 marketers. That means cultural understanding doesn’t sit on the sidelines. It actively shapes strategy, content, and performance. Lexy brings this to life through a blend of 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴. From shaping ideas to refining what works, she ensures 𝗲𝘃𝗲𝗿𝘆 𝘃𝗶𝗱𝗲𝗼, 𝗶𝗺𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 connects with the right audience, in the right way. She works seamlessly across platforms from 𝗪𝗲𝗖𝗵𝗮𝘁 𝗮𝗻𝗱 𝗥𝗘𝗗𝗡𝗼𝘁𝗲 𝘁𝗼 𝗠𝗲𝘁𝗮. Because great content isn’t just seen. It resonates. Meet her and other team members of Marketing Minds here 👉 https://lnkd.in/gtbZ9Ucb #MarketingTeam #MarketingMinds #ContentMarketing #DigitalMarketing #MarketingNZ #Marketing #MarketingMindsNZ

Most businesses don’t start out needing full-time marketing. But at some point, growth demands more than scattered tactics. It calls for structure. At Objective, we worked with a business ready to move from ad hoc activity to a more deliberate 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Not by doing more, but by doing the right things, in the right order. It started with clarity. What’s working. What’s not. Where the real opportunities sit. From there, we built a connected system across 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 — aligning channels, refining messaging, and creating a foundation that could scale with the business. Because good marketing isn’t just an activity. It’s architecture. What happened next? That’s where it gets interesting 👀 Read the full case study 👉 https://lnkd.in/geUeMJFF #DigitalStrategy #ObjectiveNZ #MarketingStrategy #GrowthMarketing #MarketingInsights #WebsiteOptimisation

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗜𝗻𝗱𝗶𝗮𝗻 𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀 𝗶𝗻 𝗡𝗭? In this case study, we explore how a culturally grounded influencer marketing strategy can make all the difference! The approach was simple in theory, and powerful in execution: Find the right voice. Build trust through culture. Let authentic storytelling do the work. Read the full case study here 👉 https://lnkd.in/gu9sjzVC #InfluencerMarketing #IndianMarketing #ConnectingCultures #CrossCulturalMarketing #CulturalIntelligence #MarketingMindsNZ

𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗴𝗿𝗲𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗶𝘀 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗹𝗶𝗳𝗲 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗶𝗺𝗲. This 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗗𝗮𝘆, we're not just celebrating titles or track records, we're celebrating the full picture. At Objective and Marketing Minds, our team is largely led and shaped by women. Not because it's a talking point, but because talent, experience, and contribution don't have a gender; and we've always known that. But here's what doesn't make it onto the CV: Heidi is a hardworking mum, showing up every day with two little ones at home and a level of focus that quietly commands respect. Don is a single mum to three boys: showing up every day with the kind of quiet strength that only someone carrying that much could understand. Trish and Anne hold the backbone of both Objective and Marketing Minds; their experience, judgment and care are woven into everything we do. These women aren't just contributors. They're the reason the work is good. 𝗛𝗮𝗽𝗽𝘆 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗗𝗮𝘆 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆 𝘄𝗼𝗺𝗮𝗻 𝗰𝗮𝗿𝗿𝘆𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘀𝗲𝗲𝘀. 💙 #InternationalWomensDay #ObjectiveNZ #MarketingStrategy #DigitalStrategy #GrowthMarketing #MarketingInsights