Companial

𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗶𝗻 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁'𝘀 𝗙𝗬𝟮𝟳 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗻𝗮𝗺𝗶𝗻𝗴 𝗼𝗳 𝗮 𝗸𝗲𝘆 𝗰𝗼𝗻𝗰𝗲𝗽𝘁. If you're still looking for Solution Plays, you're looking in the wrong place. In our latest FY27 GTM Benefits Explainer, Olga Generalova explains what Microsoft's new"Conversations" framework means for Dynamics partners and why it matters for your marketing and sales strategy. The shift reflects Microsoft's increased focus on value-led customer conversations rather than product-led messaging. 👉 Want the full picture? Visit the Companial Partner Portal Recording section or access the full explainer via the link in the comments.

More buyers are asking AI before they ever speak to a salesperson. They're using tools like Copilot, ChatGPT, and search-powered AI experiences to research business problems, compare solutions, and shortlist partners. That means being visible in traditional search is no longer enough. Buyers need to find content that AI can understand, trust, and cite. Join our upcoming 𝗚𝗧𝗠 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀: 𝗙𝗿𝗼𝗺 𝗔𝗜 𝗔𝗻𝘀𝘄𝗲𝗿𝘀 𝘁𝗼 𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗘𝗢 and discover how Microsoft partners can transform buyer questions into measurable demand. In this practical session, you'll learn: ✅ Why traditional partner marketing is becoming less effective ✅ How AI is reshaping the Microsoft customer journey ✅ How to create citation-ready content for answer engines ✅ Ways to identify anonymous website visitors and uncover buying intent ✅ How account-based marketing helps turn interest into sales conversations Speakers: 🎙️ Marie Wiese, CEO of Marketing Copilot 🎙️ Jackson Tarrant 🎮, Founder of https://lnkd.in/e78UGh6K If you're looking to stay visible, relevant, and discoverable in an AI-first buying landscape, this session is for you. 📅 6 October 2026 ⏰ 16:00 CEST Register here: https://lnkd.in/eeise62V

NAV modernization is no longer just a technical topic — it’s becoming a strategic priority for partners. With 2031 ahead and Microsoft placing stronger emphasis on customer growth, many partners are rethinking their approach: ➡️When to start? ➡️How to plan capacity? ➡️Where to focus for long-term value? Join Kim Enrum and Peter Morgenthaler Echwald for a practical discussion on: ✅ What the 2031 milestone means in reality ✅ Why modernization requires earlier planning than expected ✅ How to turn your NAV installed base into cloud and CSP growth ✅ Why migration capacity is becoming a key differentiator 📅 October 8, 2026 🕒 3:00 PM CEST 🌐 Online ❓The session will close with a live Q&A. 👉 Registration link in comments.

The right insight can turn a changing partner landscape into a path forward. Microsoft FY27 brings important go-to-market updates for partners, from the evolution of Solution Plays into “Conversations” to updated content resources, tools, and funded activities.  Our new explainer helps Companial partners see the bigger picture and make it practical. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿: 🔹 What is changing in FY27  🔹 Which GTM benefits and assets are available  🔹 How “Conversations” can support marketing and sales  🔹 Where to find the resources across Microsoft platforms  🔹 What to explore next for your go-to-market plans  Clearer information. Fewer wrong turns. More space to focus on creating customer value. 👉 To access the Microsoft FY27 GTM Benefit Explainer go to Companial Partner Portal recording section or click on the link in the comments.

Microsoft's partner ecosystem is evolving fast. Are you making the most of the latest program updates, benefits, and incentives? Join our next 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗖𝗮𝗹𝗹 with Microsoft expert Ben Reid for an interactive session covering: ✅ Microsoft program updates ✅ Benefits & incentives deep dive ✅ Best practices and insights ✅ Live Q&A with the community Connect with fellow partners, stay informed, and get your questions answered directly. 📅 10 September | 15:00 CEST Register here: https://lnkd.in/e494VSTw

Unlock the power of AI customization in Business Central 🚀 Want to learn how to build intelligent copilots, automate processes, and create custom AI experiences for your customers? Join our Copilot Studio for Business Central Bootcamp and get hands-on guidance on bringing AI-powered solutions to Business Central. ✅ Learn the fundamentals of Copilot Studio ✅ Explore real-world Business Central use cases ✅ Gain practical skills you can apply immediately Reserve your spot and start building the next generation of Business Central experiences: https://lnkd.in/dMADaabn Trainer: AJ Ansari

Microsoft certification changes continue, and this one is more complex than a simple exam swap. Our latest blog explores the transition from MB-280 to AB-210 and reveals why it's not a one-to-one replacement. While Sales skills have a clear path forward, Dataverse and Customer Insights professionals face a very different reality. If your team is planning certification and skilling investments for 2026, this breakdown can help you make informed decisions and identify potential knowledge gaps. 📖 Read the blog, by Vincent Bellefroid: https://lnkd.in/dJBtxhbU

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝟯𝟲𝟱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 𝟮𝟬𝟮𝟲 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝗪𝗮𝘃𝗲 𝟮 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗵𝗲𝗿𝗲 𝘀𝗼𝗼𝗻! Beyond official documentation, what do the latest platform updates, architectural shifts, and AI capabilities actually mean for your business and clients? Join Companial's expert team for our biannual Release Waves Insights Webcast to get practical, action-oriented guidance on: 🔹 New features and platform capabilities in BC29 🔹 Architectural & platform evolution 🔹 Partner and customer readiness 🔹 Strategic upgrade planning 📅 𝗗𝗮𝘁𝗲: October 7, 2026 ⏰ 𝗧𝗶𝗺𝗲: 2:00 PM CEST 📍 𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘁𝘁𝗲𝗻𝗱: Consultants, developers, sales professionals, and technology leaders Registration link in the comments 👇

Many D365 partners create GTM content consistently, yet struggle to generate qualified leads and sales opportunities. The challenge is not creating more content. It is creating content that influences buyers and drives action. Join our upcoming webinar by the wonderful Will Francis to discover: ✅ What high-converting B2B content looks like ✅ Why some websites generate leads while others don't ✅ How to align marketing and sales content with today's buyer journey ✅ Practical ways to improve content performance 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/dWJQtfkR

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗣𝗼𝘄𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 Stay ahead of the latest developments in Customer Engagement and Power Platform. Join our September session to learn from experts, exchange insights, and get practical tips and tricks you can apply to your business today. 🔗 Register now: https://lnkd.in/e6a3ugvk