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Ladenatmosphäre und Konsumentenverhalten

  • Book
  • © 1987

Overview

Authors:
  1. Erhard Bost

    1. Sotzweiler, Deutschland

Part of the book series: Konsum und Verhalten (KONSUM, volume 12)

  • 1026 Accesses

  • 57 Citations

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-X
    Download chapter PDF

  2. Inhaltsverzeichnis

    1. Problemstellung und Aufbau der Arbeit

      • Erhard Bost
      Pages 1-6

  4. Empirischer Teil

    1. Anlage und Durchführung der Feldstudie

      • Erhard Bost
      Pages 87-121

    2. Ergebnisse der empirischen Feldstudie

      • Erhard Bost
      Pages 122-165

  5. Zusammenfassung und Folgerungen für das Handelsmarketing

    1. Zusammenfassung der Ergebnisse

      • Erhard Bost
      Pages 166-171

    2. Folgerungen für die Gestaltung einer wirksamen Ladenatmosphäre

      • Erhard Bost
      Pages 172-176

  6. Back Matter

    Pages 177-241
    Download chapter PDF
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Authors and Affiliations

  • Sotzweiler, Deutschland

    Erhard Bost

Accessibility Information

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Bibliographic Information

  • Book Title: Ladenatmosphäre und Konsumentenverhalten

  • Authors: Erhard Bost

  • Series Title: Konsum und Verhalten

  • DOI: https://doi.org/10.1007/978-3-642-51471-5

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Physica-Verlag Heidelberg 1987

  • Softcover ISBN: 978-3-7908-0368-6Published: 16 February 1987

  • eBook ISBN: 978-3-642-51471-5Published: 09 March 2013

  • Series ISSN: 0176-9235

  • Edition Number: 1

  • Number of Pages: X, 241

  • Topics: Marketing

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