Overview
- Offers a sophisticated practical guideline on successful business in Africa
- Provides a holistic perspective on operational business topics in doing business in African markets
- Includes novel insights on operational activities and innovative and implementable business approaches
Part of the book series: Management for Professionals (MANAGPROF)
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About this book
This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a business model. After a part that presents situational analyses of the business environment companies encounter in Africa, the book delves into the operational analysis.
Each section is introduced by a conceptual chapter written by academics to set the stage and provide an overview of the pertinent issues for the subject matter in Africa. Subsequent chapters written by managers offer in-depth insights into some of the specific issues, challenges, and actions companies engage in while doing business in Africa. The sections cover market entry forms, sales, marketing and distribution, supply chain and logistics, as well as leadership, human resources and financing. The book brings together the European and the African perspectives as operational business issues are equally relevant for all companies. The authors come from a wide range of countries, from the USA to Europe and Africa, and cover a multitude of industries. The book is appropriate for both European and African practitioners and scholars.
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Table of contents (32 chapters)
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Front Matter
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Introduction and Business Model as Conceptual Framework
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Front Matter
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Setting the Stage: The Environment Companies Encounter in Africa
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Front Matter
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Market Entry Forms and Success
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Front Matter
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Access to African Customers: Sales, Marketing, and Distribution
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Front Matter
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Editors and Affiliations
About the editors
Prof. Dr. Philipp von Carlowitz teaches and researches at ESB Business School of Reutlingen University (Germany). He is the head of the research group Doing Business in Africa and has published widely on the private sector perspective on African markets. He is a sought-after keynote speaker, expert on business in Africa, and a consultant to companies and public & international institutions alike.
Dr. Simon Züfle is a research fellow in the Doing Business in Africa research group at the ESB Business School of Reutlingen University (Germany). His research and consultancy delve into various topics in the African context, such as the interrelationship of geopolitics and business, market entry strategies, sustainability management, and innovation and entrepreneurship in tech hubs.
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Bibliographic Information
Book Title: Business Success in Africa
Book Subtitle: Academic and Managerial Insights
Editors: Philipp von Carlowitz, Simon Züfle
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-031-70384-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-70383-6Published: 17 December 2024
Softcover ISBN: 978-3-031-70386-7Published: 17 December 2025
eBook ISBN: 978-3-031-70384-3Published: 16 December 2024
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XV, 361
Number of Illustrations: 3 b/w illustrations, 19 illustrations in colour
Topics: African Business, International Business, Emerging Markets/Globalization, Business Strategy/Leadership, Industries