Teppei Tsuruhara

Teppei Tsuruhara

Japan Cloud - Director, Consulting Team

Tokyo, Tokyo, Japan
1K followers 500+ connections

About

With extensive expertise in GTM strategy, marketing, and value engineering, I am currently serving as Marketing Director at Coupa Japan since March 2026, where I focus on raising awareness of Total Spend Management in the Japanese market and driving Coupa’s go-to-market initiatives.

My professional journey spans over two decades in IT and B2B SaaS industries, including roles in consulting, marketing, and sales. I have delivered impactful GTM strategies for Japan Cloud portfolio companies and successfully launched the business of Kong Japan. My mission is to contribute to sustainable business growth by leveraging my deep understanding of marketing, GTM, and value engineering.

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Experience

  • Marketing Director

    Coupa Japan

    - 2 months

    Minato, Tokyo, Japan

    As Marketing Director, I am working to raise awareness of Total Spend Management in the Japanese market and drive Coupa’s GTM strategy.

  • Director, Consulting Team

    JAPAN CLOUD

    - 6 years 8 months

    Tokyo, Japan

    Deliver business process consulting services for Japan Cloud portfolio companies who are US based B2B SaaS startups invested by Japan Cloud.

  • Japan Managing Director

    Kong Japan

    - 2 years 4 months

    日本 東京都

    Responsible for launching the business of Kong KK, an API management platform provider.

  • Value Consulting Sr. Strategic Principal

    Marketo Engage (マルケト)

    - 1 year 11 months

    Tokyo

    Deliver pre-sales consulting service for prospect customers who are investigating how to implement MA (Marketing Automation) solution. Concretely speaking, prioritize customers' challenges, design customer journey, create campaign ideas and plan their business cases, etc.

  • Senior Solution Sales Manager

    Microsoft

    - 8 years 2 months

    Tokyo, Japan

    2009 Aug - 2011 Jan : Executive Operation Manager, Sales Strategy Planning for Partner Business
    2011 Feb - 2015 Jun : Senior Marketing Manager, Partner Channel Marketing
    2015 Jul - 2017 Jun : Senior Solution Sales Manger, Cloud Solution Sales (Office 365 and EMS)
    2017 Jul - 2017 Sep : Senior Technical Sales Manager, Modern Desktop Tech Sales (Win 10, O365 ProPlus and Surface)

  • Strategy Consultant

    Accenture

    - 2 years 4 months

    Tokyo

    2007 Apr - 2009 Jul : Strategy Consultant, Communication and High-Tech Industries

  • Product Marketing Manager

    Toshiba

    - 8 years

    Tokyo

    1997 Apr - 2000 Sep : Strategic Planning Staff, Mobile Phone Manufacturing Planning Dept.
    2000 Oct - 2005 Mar : Product Manager, PC Product Planning Dept.

Education

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