Make an investors pitch deck and secure your success

Your pitch deck should include an introductory slide stating your brand values and summarizing what you’re all about. From there, you should introduce the topic you’ll be addressing in your pitch and the solution you propose. Additionally, it should include data to support what you have to say and concrete action items. You should conclude by summarizing the key points of your pitch.

First and foremost, know your audience! Seriously, do the research, make sure your proposal has the right tone for the folks you’ll be presenting it to, and always keep it simple. That doesn’t mean dumbing it down but explaining your idea in terms anyone can understand. You should spell out next steps, key takeaways, and any action you hope your colleagues or business partners will take. Most importantly, you want to talk about the benefits of what you’re pitching. You have to let people know what’s in it for them. For example, if you’re proposing a new social media campaign, include some charts and stats that illustrate the potential return on investment (ROI) of the campaign.

Tell them your story and your idea in terms everyone understands. Even if you’re talking about money, try to connect with your potential investors on an emotional level. Again, make it about benefits. Let them know what’s in it for them. Have your research ready when it is time to talk numbers; know your financial health, your growth potential, and your competition! Keep it realistic, and don’t forget to tell your potential investors what you need from them. Be clear and concise. People like to know what exactly is being asked of them.