REPRESENT’s cover photo
REPRESENT

REPRESENT

Musicians

Mumbai, Maharashtra 5,384 followers

MANAGEMENT / LIVE / CONTENT / BRAND SOLUTIONS

About us

REPRESENT, a pop culture defining team in the music industry and recognized by Entrepreneur Magazine as a top Indian music startup, is leading the artist management ecosystem in India. Led by Aayushman Sinha, a Forbes India 'New Age Entrepreneur', we specialize in bridging the gap between raw talent and global recognition. Our robust artist roster, featuring over 20 diverse talents, has made significant strides in 2023, including standout hits and film syncs that have echoed globally. Beyond music, REPRESENT extends into creator management, consulting, and strategic partnerships with leading brands and platforms. We've also made impactful investments in D2C and creator-led businesses, showcasing our commitment to driving pop culture. With over 1000 global brand collaborations and a strong presence in live entertainment with RE:PLAY, REPRESENT is poised to continue its pioneering journey, reshaping the industry with innovative strategies and offerings in 2024.

Website
http://representmgmt.in
Industry
Musicians
Company size
11-50 employees
Headquarters
Mumbai, Maharashtra
Type
Privately Held
Founded
2019

Locations

Employees at REPRESENT

Updates

  • Hiring Alert !!! Senior Artist Manager Location: Mumbai Type: Full Time About REPRESENT: REPRESENT is India’s leading talent management company specializing in music. With a stronghold on the evolving pop culture and music landscape, REPRESENT aims to build global careers for Indian talent.This is both a creative and leadership role, managing a cross-functional in-house marketing team and interfacing directly with artists, platforms, partners, and collaborators. The Role : We are looking for a highly strategic Senior Artist Manager who can own the artist ecosystem end-to-end. Reporting directly to the Founder, you will be responsible for shaping growth, driving key decisions, and translating vision into execution across music releases, fan engagement, live experiences, merchandise, and brand partnerships. What You'll Own : *Develop and execute artist growth, release, and audience-building strategies. *Lead decision-making across music, content, live, merch, and partnerships. *Build and scale fan-community engagement initiatives and loyalty programs. *Drive commercial opportunities, collaborations, and revenue growth. *Manage cross-functional teams, agencies, and external stakeholders. *Create clarity and action plans even when information is incomplete or evolving. What We're Looking For: *6 – 8 years of experience in artist management, music, entertainment, creator economy, or talent-led brands. *Strong strategic planning and business decision-making capabilities. *Proven ability to build and scale audiences, communities, and commercial ecosystems. *Entrepreneurial mindset with high ownership and execution excellence. *Comfortable operating in ambiguity and defining the roadmap, not just following one. Please share your CV - dorris@representmgmt.in

  • We're hiring!! PR Executive – Music & Entertainment 📍 Mumbai | 1–3 years experience What we’re looking for: A dynamic PR professional with 1–3 years of experience in media/entertainment (music is a big plus). You should have strong media relations, excellent communication skills, and a passion for music and pop culture. What you’ll do: - Drive media coverage for artists across print, digital, and broadcast - Write press releases, coordinate press shoots & media interactions - Pitch artists for events, interviews & features - Work with external PR teams where needed - Track trends & spot PR opportunities 📧 Send your CV to dorris@representmgmt.in

  • We’re Hiring! Junior Brand Partnerships Executive Experience: 1–3 years Type : Full Time 📍Location: Mumbai We’re on the lookout for a dynamic go-getter who can turn ideas into collaborations and collaborations into long-term partnerships. Someone who understands both brand and artist's vibe and is strategic, creative, and ready to make things happen. What You’ll Do: *Brand Outreach: Lead outreach for our artist roster and unlock new brand opportunities. *Inbound Enquiries: Manage, negotiate, and convert incoming sponsorship, music video integrations, and creator first collaborations. *Partnership Development: Build and nurture long-term, exclusive partnerships with brands and agencies. *Creative Marketing: Ideate and execute unique brand campaigns. *Artist Coordination: Collaborate with the artist management team for seamless project execution. ✨ Bonus Points: If you already have a network of brands or agencies, it’ll help you hit the ground running! Drop your CV at  - dorris@representmgmt.in

  • We are Hiring !!! Job Title: Marketing Manager Location: Mumbai Type: Full Time Job Description: We're looking for a Marketing Manager who can lead always-on artist marketing and music release campaigns across a diverse talent roster. This role is perfect for someone who lives and breathes culture, has a deep understanding of Gen Z + millennial audiences, and knows how to launch songs, scale stories, and grow artist brands. Key Responsibilities: Build and execute brand + audience development strategies for roster artists. Oversee social and digital content strategy in collaboration with the creative/content team. Identify partnerships, viral moments, influencer and community strategies to expand artist fandom. Lead creative brand positioning for each artist based on career stage and vision. Song & Campaign Marketing Own and lead full-stack campaigns for song/album/EP rollouts Develop launch timelines, media strategies, and roll-out plans with PR, media, creative Collaborate with artist teams, labels (if applicable), and DSPs to execute impactful launches Innovate with platform-led campaigns (e.g., Instagram, Spotify Canvas, YouTube Shorts, etc.) Team Leadership Lead and manage a small but high-functioning team across: DSP / TV / Radio Relations PR & Communications Partnerships & Brand Collaborations Digital Media Strategy & Buying Be the connective tissue between creative, commerce, and comms What You Bring 6–10 years of music/entertainment/brand marketing experience (preferably talent-first) Proven track record of launching successful music or creator campaigns Strong leadership skills—able to guide teams and manage high-stakes relationships Deep understanding of the Indian and global youth culture landscape Platform-native thinking (YouTube, Spotify, Instagram, Moj, Snap, etc.) Bonus: relationships with DSPs, music media, influencers, brands, or TV/radio Why This Role Matters This is not a cookie-cutter label job. You’ll work at the bleeding edge of what pop culture looks like in India—combining artist marketing, IP storytelling, and release campaigns into one seamless motion. You'll get to shape the narrative of some of the most exciting artists in the country—and launch music that travels far beyond just the streams. Please send your Resume - dorris@representmgmt.in

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