Gaurav Phull, Vice President – Marketing, speaks with Adgully about our approach to building the Alliance and Galaxy brands globally, while staying attuned to local nuances. Read the full conversation in ADGULLY!
Engineering trust: Gaurav Phull on Yokohama-ATG’s shift to outcome-led marketing For Yokohama-ATG, marketing is moving beyond traditional tyre promotion to building Alliance and Galaxy as trusted, solutions-led global brands, with VP–Marketing, Global Gaurav Phull focusing on customer intimacy, digital engagement, engineering-led storytelling, innovation and sustainability across 130+ markets. Read more: https://lnkd.in/dbcjd4Bb ✍🏻 Vaishnavi Yadav For more updates, follow our WhatsApp channel: https://lnkd.in/dQCWAQMR #YokohamaATG #GauravPhull #AllianceTyres #GalaxyTyres #BrandStrategy #B2BMarketing #OffHighway #CustomerExperience #Innovation #Sustainability