The Mavericks

People changed the conversation. Brands changed with it. The brands staying relevant today aren't changing who they are; they're evolving how they communicate, participate in culture and connect with people. Here are five examples of brands that show what that evolution looks like. Which brand do you think has evolved its communication the best in recent years? (brand communication, brand strategy, marketing, integrated communications, brand storytelling, consumer behaviour, Gen Z marketing, marketing insights) #BrandCommunication #MarketingStrategy #BrandStrategy #IntegratedCommunications #MarketingInsights #TheMavericks

Every agency talks about great campaigns. India ran one that freed a nation. Conviction was the strategy. Truth was the message. Freedom was the result. Happy Independence Day. Jai Hind. 🇮🇳 #IndependenceDay2026 #JaiHind #TheMavericks #India

Energy without direction is just noise. Purpose without urgency is just a dream. On International Youth Day, our Founder & CEO Chetan Mahajan shares three things he wishes he had taken more seriously when he was young: time, energy, and the one quality he believes is criminally underrated in today's world. Watch till the end. This one's worth your two minutes. 🎥 #InternationalYouthDay #YouthDay2026 #TheMavericks #Leadership #ChetanMahajan

8 years. One night. Infinite memories. Here's a glimpse of how The Mavericks celebrated and the people who make every year worth celebrating. Thank you for being part of our story. 🧡 From 8 to ∞ Chetan Mahajan Mitali Darbari Prakash Smriti Raghunandan (she/ her) Archana Thomas #From8ToInfinity #8YearsOfMavs #TheMavericks

Communications isn't about saying the right thing. It's about shaping what happens next. This International Chess Day, we're celebrating the power of strategy, foresight and intentional communication because every move matters. #StrategicCommunications #CorporateCommunications #ReputationManagement #BrandStrategy #InternationalChessDay

We are not hiring for a role. We are looking for the right people. At The Mavericks, we have always believed that the right mindset matters more than a perfectly matching job description. So this is an open call, across experience levels of 1 to 6 years, for people who are built differently. We work across PR, digital, content, design, and creators as one integrated team. Not because it sounds good on paper, but because we genuinely believe that great communication is rooted in organic storytelling, and everything else flows from there. If you think PR is the spine of integrated marketing, you will feel at home here. Here is what we are looking for. People who bring extraordinary drive to everything they do. Not bursts of energy, but a consistent, disciplined commitment to doing the work well. People who own their craft and do not wait to be asked. People who take responsibility for outcomes, not just effort. We want communicators who are excited about AI and use it thoughtfully and responsibly. Not to replace thinking, but to sharpen it. Above all, we want people who genuinely align with who we are. We are a high-energy team that operates as one across Delhi, Mumbai, Bangalore, Chennai, and Kolkata. We are curious, collaborative, and serious about our work. We do not tolerate politics, ego, or indiscipline. We do believe in mentorship, bold thinking, and celebrating progress together. If this sounds like the environment where you would thrive, we would love to hear from you. Drop us a message or share your profile at HR@themavericksindia.com. Tell us a little about yourself, what you do, and what you are looking for. We will pick it from there. #TheMavericks #OpenToWork #Hiring #IntegratedMarketing #PRCareers #ContentCareers #DigitalMarketing #GrowthMindset #JoinUs

Eight years in, and a first for us. Last week, as part of our 8th Maviversary celebrations, we hosted the inaugural Mavericks Impact Annual Awards, celebrating the campaigns, craft, and people that defined a standout year at Mavericks. Every nomination was thoughtfully reviewed by our external jury, industry voices we deeply admire. Thank you for the rigour and care you brought to every entry. To everyone nominated: you raised the bar for all of us this year. To our winners: very, very well-deserved. Swipe to meet them 👇 #MavericksImpactAwards #Maviversary #8YearsOfMavericks #TheMavericks

Big news! 🤝 The Mavericks is partnering with AVDS, a creative transformation company that works with brands, people, organisations, and spaces through design-led, human-centred approaches. This partnership means more for our clients, creative brand strategy and employer branding now sit alongside our integrated communications capabilities, creating a truly end-to-end offering. What makes this special? It's a partnership built on values first. AVDS founder Arun Verma and our founder & CEO Chetan Mahajan go back nearly five decades, and our two firms have been collaborating on client work for seven years. This is simply making official what's already been true in practice. As Chetan puts it: "We have always grown by choosing fewer and deeper relationships and this is exactly that kind of choice." Here's to building more, together. 🚀 Read more here: https://bit.ly/4xelnBI #TheMavericks #AVDS #Partnership #IntegratedCommunications #CreativeStrategy #EmployerBranding #ReputationElevated

Great stories have the power to spark conversations, inspire action, and create meaningful impact. We're delighted to share that The Mavericks has won a Silver at the IMAGEXX Awards 2026 in the Best Use of PR (National) category for our work with Wadhwani AI. This recognition is a testament to what becomes possible when purpose, technology, and storytelling come together with a shared ambition to solve real-world challenges. To our partners at Wadhwani AI, thank you for trusting us with a story that matters. And to our team, thank you for bringing together strategy, creativity, and execution to amplify a mission with the potential to create impact at scale. We're honoured by this recognition and inspired to continue building narratives that inform, engage, and make a meaningful difference. #TheMavericks #WadhwaniAI #ImageXX

8 years. A lot has changed. But ask anyone at The Mavericks what hasn't, and you'll get the same answer, every time. The culture. The warmth. The purpose of building a place where people and clients love to belong. The belief that bold thinking isn't just something you say, it's something you live. And yes, the pets. Always the pets. 🐾 #From8ToInfinity #8YearsOfMavs #TheMavericks