Mirality LTD reposted this
Built in Donegal. Going global. 🌍🤖 Happy #LoveDonegal Day!!! 💚 💛 #LoveDonegal #Donegal #DúnnanGallAbú InvestDonegal https://lnkd.in/e_4Wg9s7
Mirality is building the AI control layer that makes real-world robots reliable from day one. We help businesses deploy humanoid and service robots in real working environments without complex integration, months of downtime, or the risk of relying on full autonomy too early. Our platform combines remote human-in-the-loop teleoperation, AI orchestration, safety logging, and continuous model fine-tuning. Robots can start delivering value today, while every hour of operation generates real-world data that improves autonomy over time. We are focused on sectors where labour shortages are already structural: food processing, commercial cleaning, light industry, logistics, hospitality, and care-related environments. Most robots look impressive in demos but struggle in real workplaces because real environments are variable, messy, and hard to simulate. Mirality closes this gap by keeping humans in the loop for reliability and safety, then using operational data to progressively train Vision-Language-Action models for task-specific autonomy. For fleet owners, service providers, and businesses exploring Robot-as-a-Service, Mirality provides the operating layer: teleoperation, AI backend infrastructure, compliance support, performance monitoring, and continuous improvement. Own the hardware. We handle the rest. Human-supervised robotics today. Autonomous robots tomorrow. Based in Letterkenny, Co. Donegal, Ireland, Mirality is working with early partners to bring practical robotics into real-world operations — one task, one shift, and one deployment at a time.
External link for Mirality LTD
Port Road
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Letterkenny, County Donegal F92 C5XK, IE
Mirality LTD reposted this
Built in Donegal. Going global. 🌍🤖 Happy #LoveDonegal Day!!! 💚 💛 #LoveDonegal #Donegal #DúnnanGallAbú InvestDonegal https://lnkd.in/e_4Wg9s7
Built in Donegal. Going global. 🌍🤖 Happy #LoveDonegal Day!!! 💚 💛 #LoveDonegal #Donegal #DúnnanGallAbú InvestDonegal https://lnkd.in/e_4Wg9s7
https://lnkd.in/evn6k_uJ 🤖 𝐓𝐋;𝐃𝐑: 𝐀𝐈 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 “𝐭𝐡𝐢𝐧𝐤” 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐫𝐞𝐚𝐥 𝐫𝐢𝐬𝐤𝐬. 𝐁𝐮𝐭 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐤𝐢𝐥𝐥 𝐮𝐬 𝐚𝐥𝐥. Cristian Canton, former Head of Responsible AI at Meta, makes a point we strongly agree with: LLMs are probabilistic models. Brutally good ones. The real risk starts when we give them tools. Browsers. APIs. Code execution. Or robots. ⚠️ 𝐓𝐡𝐞𝐧 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐚𝐜𝐭𝐢𝐨𝐧. And this is exactly why we are taking this very seriously at Mirality. → Human-in-the-Loop by design → Guardrails-as-a-Service → Architecture designed around EU AI Act requirements and CADA principles Human oversight is not a fallback. 𝐈𝐭 𝐢𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦. And yes: “trust us” -Altmant dixit*- is not a safety mechanism. We’d rather have EU regulators setting the rules than the companies building the models. #AI #PhysicalAI #Robotics #AISafety CASTELLANO 🤖 𝐓𝐋;𝐃𝐑: 𝐋𝐚 𝐈𝐀 𝐧𝐨 𝐧𝐞𝐜𝐞𝐬𝐢𝐭𝐚 “𝐩𝐞𝐧𝐬𝐚𝐫” 𝐩𝐚𝐫𝐚 𝐜𝐫𝐞𝐚𝐫 𝐫𝐢𝐞𝐬𝐠𝐨𝐬 𝐦𝐮𝐲 𝐫𝐞𝐚𝐥𝐞𝐬. 𝐏𝐞𝐫𝐨 𝐧𝐨 𝐯𝐚 𝐚 𝐦𝐚𝐭𝐚𝐫𝐧𝐨𝐬 𝐚 𝐭𝐨𝐝𝐨𝐬. Cristian Canton, exresponsable de IA Responsable en Meta, plantea algo con lo que coincidimos: Los LLM son modelos probabilísticos. Brutalmente buenos. El riesgo empieza cuando les damos herramientas. Navegadores. APIs. Ejecución de código. O robots. ⚠️ 𝐄𝐧𝐭𝐨𝐧𝐜𝐞𝐬 𝐥𝐚 𝐩𝐫𝐞𝐝𝐢𝐜𝐜𝐢𝐨́𝐧 𝐬𝐞 𝐜𝐨𝐧𝐯𝐢𝐞𝐫𝐭𝐞 𝐞𝐧 𝐚𝐜𝐜𝐢𝐨́𝐧. Y precisamente por eso en Mirality nos lo tomamos muy en serio. → Human-in-the-Loop por diseño → Guardrails-as-a-Service → Arquitectura diseñada alrededor de los requisitos del EU AI Act y los principios CADA La supervisión humana no es un plan B. 𝐅𝐨𝐫𝐦𝐚 𝐩𝐚𝐫𝐭𝐞 𝐝𝐞𝐥 𝐬𝐢𝐬𝐭𝐞𝐦𝐚. Y sí: “confía en nosotros” -Altmant dixit*- no es un mecanismo de seguridad. Preferimos que las reglas las pongan los reguladores de la UE, no las empresas que construyen los modelos. #AI #PhysicalAI #Robotics #AISafety *https://lnkd.in/eqQvV2Mq
We hit the accelerator in August. 🚀 Our first paid pilot is live. And yes, it’s generating revenue. 😉 Now we’re moving into the next phase: food processing discovery. The video below is the kind of task we’re exploring: 🍎 Sort the product. ✅ Accept what meets the spec. ❌ Reject what doesn’t. Simple to explain. Much harder to do reliably in the real world. 😁 So we’re starting a roadshow across the North West. 🛻 🦾 If you run a food processing business and have repetitive manual tasks or roles you simply can’t fill, we want to see them!! NO COMMITMENT. NO COST TO YOU. We come in, understand the task and explore whether robotics could actually help. If you can’t fill the role, maybe we can cover the task. 🤖 Want us to stop by? Sign in the form on our website: https://www.mirality.io/ or drop us a message here in LinkedIN. #Robotics #FoodProcessing #Automation #Mirality
Mirality LTD reposted this
Well… it’s not like we were exactly sitting still in July either. 😅🤖 First: Mirality joined the TRACE SME Accelerator Programme. 🚀 We’re going in to explore our Floor-to-Office idea: using robots and visual AI not only to automate tasks, but to turn what happens on the factory floor into useful operational insight. Understand first. Automate second. Thanks Kevin Sexton, Harry Hamilton, Graham Merriman and all the team and colleagues at TRACE. And then came the big one: 💥💥💥Our first PAID pilot 💥💥💥 I heard this recently at a Western Development Commission event: “One cheque leads to the next, but someone always has to write the first cheque.” And Ivan Martin did it. What I particularly like is why. Iván sees this as a natural next step in the automation journey: from software automation and RPA to AI + Embodied AI working in the physical world. I completely share that vision and the passion for what is coming next. Another major technological disruption is starting. And I’m genuinely excited to contribute our small grain of sand to it. 🤖⚡ So, HUGE thanks to Iván and to ILUSIAK.CLEANING for the trust, the vision and for being willing to take that first step with us. One cheque leads to the next. Now we earn the next one. 🚀 #Mirality #Robotics #EmbodiedAI #AI #Automation #RPA #TRACE #Startup
Well… it’s not like we were exactly sitting still in July either. 😅🤖 First: Mirality joined the TRACE SME Accelerator Programme. 🚀 We’re going in to explore our Floor-to-Office idea: using robots and visual AI not only to automate tasks, but to turn what happens on the factory floor into useful operational insight. Understand first. Automate second. Thanks Kevin Sexton, Harry Hamilton, Graham Merriman and all the team and colleagues at TRACE. And then came the big one: 💥💥💥Our first PAID pilot 💥💥💥 I heard this recently at a Western Development Commission event: “One cheque leads to the next, but someone always has to write the first cheque.” And Ivan Martin did it. What I particularly like is why. Iván sees this as a natural next step in the automation journey: from software automation and RPA to AI + Embodied AI working in the physical world. I completely share that vision and the passion for what is coming next. Another major technological disruption is starting. And I’m genuinely excited to contribute our small grain of sand to it. 🤖⚡ So, HUGE thanks to Iván and to ILUSIAK.CLEANING for the trust, the vision and for being willing to take that first step with us. One cheque leads to the next. Now we earn the next one. 🚀 #Mirality #Robotics #EmbodiedAI #AI #Automation #RPA #TRACE #Startup
June was a bit mad for Mirality LTD. 🤖🍻 We kicked it off with beers, snacks and robots at Kinnegar Brewing in Letterkenny. Live demos. Great questions. Serious energy. ⚡ Dr. Emmett Kerr’s keynote was brilliant — and a reminder of the talent being built at ATU Donegal. 🎤🤖 Massive thanks to Kinnegar Brewing for everything. A Donegal reference for us, and a proper inspiration. And to everyone who showed up and shared the room with us: endlessly grateful. 🙏🍻 We won the TechTides pitch competition in Belfast. 🏆 Steven delivered a brilliant pitch. Absolute class!!!! 🔥https://lnkd.in/ezhkNEfM Then Chris Ashmore picked up the story. Thanks for giving us space on Business Matters (https://lnkd.in/ew49UUDs , https://lnkd.in/ehk7Ju2g) . Hopefully we’ll be back soon with more news. 🎙️ And now? MORE THAN 20 PEOPLE have registered interest in the Mirality Fleet Owner Programme!!!! 🚀🤖📈 20+ conversations. 20+ signals from the market. 20+ reasons to keep pushing. So yes, a lot happened in June!! And a lot more is coming. Onwards and upwards. 🚀 #Mirality #Robotics #HumanoidRobotics #AI #Donegal #Letterkenny #TechTides #ATUDonegal
Olé our Steven!!! 🔥 What a pitch, what a win, and what a week for Mirality. You absolutely smashed it!!!!! proud to be building this with you. Onwards and upwards 🚀🤖
Mirality LTD won the pitch competition at TechTides in Belfast. 🏆 It's been over 20 years since I left Northern Ireland. Coming back last week — against a difficult backdrop across the country — made this win mean something beyond the prize. This comes off the back of our successful launch event in Letterkenny the week before, where we left with a pipeline of potential clients in food processing and logistics. Melvin Akoth, Juan Leandro S., and I have been heads down building for months and it's deeply satisfying to see that work recognised by people who know the space — and the problem we're solving. 🤖 What struck me most wasn't just our win — it was the standard of the other startups in the room. The ecosystem is alive. The talent is real. The North has a lot to be proud of. Thanks to the judges Alison McMurtrie, Barry Brennan, Ciaran R. Christopher Clark and Katey Dixon as well as MC Hermione Way📣 Thanks to Alastair Cameron Hamilton for building something worth showing up for, and of course to the other founders for their energy and the competition: Conan McNicholl from Fragments Susie Kilcoyne from Locket AI Labs Melanie Cronin from RocketBox.io Mohit Wardhe from SIGNOFF David Kelly from Flowtera Sarah-Jane H.. from Neula Robert M. & Cormac McGrath from Mirrasport Niki Mamouzelou FCI CFCP CDPO from InvoStaq Onwards and upwards 🚀
That’s our Steven!!! 👏🚀 Huge thanks for the kind words and for capturing the moment. Very proud to see Mirality LTD represented at TechTides Belfast, and even prouder of Steven Boylan for delivering such a strong pitch. Onwards! 🤖
Great morning spent at a vibrant TechTides. Caught a couple of presentations and particularly enjoyed the Startup Pitch Session hosted by Hermione Way📣, who ran it brilliantly. Special mention to Steven Boylan of Mirality for a standout pitch (hope you don't mind the photo). No surprises that AI was the central theme running through everything I saw. From a recruitment perspective, what struck me is how quickly AI literacy is becoming a baseline expectation across roles in the Northern Ireland market. It is no longer just about using AI tools to save time on admin. The more interesting question for me in particular is how it intersects with Cyber Security. As organisations accelerate AI adoption, the security implications are significant. How do you protect sensitive data when AI systems are ingesting it? How do you secure the models themselves? And how do you ensure that the people building and operating these systems understand the risk landscape they are working in? These are the conversations I am starting to have with clients, and the demand for professionals who sit at that intersection of AI and Cyber Security is only going to grow. Excited to see how that talent market develops. Ocho Colin McAlinden
Before the pitch, there was a journey. 🚀 Tomorrow, Steven Boylan, our CPTO, is heading to Belfast to pitch Mirality LTD at TechTides Belfast 2026. Go get it, Steven! See you in Belfast. 💪 #TechTides #Belfast #Startup #Robotics #Innovation #Mirality