diff --git a/app/assets/javascripts/badges/constants.js b/app/assets/javascripts/badges/constants.js
index 56b45abbe6bf07cecdba3283f57eb10ef43b86e8..e98df2e5971057c523a3e08f9ce40ae7081fa583 100644
--- a/app/assets/javascripts/badges/constants.js
+++ b/app/assets/javascripts/badges/constants.js
@@ -7,6 +7,7 @@ export const PLACEHOLDERS = [
   'project_id',
   'default_branch',
   'commit_sha',
+  'latest_tag',
 ];
 export const INITIAL_PAGE = 1;
 export const PAGE_SIZE = 10;
diff --git a/app/models/badge.rb b/app/models/badge.rb
index f4e719887ba058ecab54e4693000b032e3709212..2c07751a3ef1507015b030062e01a31e57e71ee6 100644
--- a/app/models/badge.rb
+++ b/app/models/badge.rb
@@ -12,7 +12,10 @@ class Badge < ApplicationRecord
     'project_name' => :path,
     'project_id' => :id,
     'default_branch' => :default_branch,
-    'commit_sha' => ->(project) { project.commit&.sha }
+    'commit_sha' => ->(project) { project.commit&.sha },
+    'latest_tag' => ->(project) do
+      TagsFinder.new(project.repository, per_page: 1, sort: 'updated_desc').execute.first&.name if project.repository
+    end
   }.freeze
 
   # This regex is built dynamically using the keys from the PLACEHOLDER struct.
diff --git a/doc/api/group_badges.md b/doc/api/group_badges.md
index 52ed529682d9efaa44e67f0f62ef184956bfd002..53f6936665524c8071280e460cc289aa522f8cd9 100644
--- a/doc/api/group_badges.md
+++ b/doc/api/group_badges.md
@@ -21,7 +21,8 @@ DETAILS:
 - **%{project_name}**: replaced by the project name.
 - **%{project_id}**: replaced by the project ID.
 - **%{default_branch}**: replaced by the project default branch.
-- **%{commit_sha}**: replaced by the last project's commit SHA.
+- **%{commit_sha}**: replaced by the project's last commit SHA.
+- **%{latest_tag}**: replaced by the project's last tag.
 
 <!-- vale gitlab.Spelling = YES -->
 
diff --git a/doc/api/project_badges.md b/doc/api/project_badges.md
index 9787decbda019e7569da370f400af420d8150d50..93f916d4fde5c0afbe248ac8e38fe6bfa9aca6af 100644
--- a/doc/api/project_badges.md
+++ b/doc/api/project_badges.md
@@ -21,7 +21,8 @@ DETAILS:
 - **%{project_name}**: Replaced by the project name.
 - **%{project_id}**: Replaced by the project ID.
 - **%{default_branch}**: Replaced by the project default branch.
-- **%{commit_sha}**: Replaced by the last project's commit SHA.
+- **%{commit_sha}**: Replaced by the project's last commit SHA.
+- **%{latest_tag}**: Replaced by the project's last tag.
 
 <!-- vale gitlab.Spelling = YES -->
 
diff --git a/doc/user/project/badges.md b/doc/user/project/badges.md
index dd257732fe8e59d23f6f1e887ddb8d8ada01d8fc..f1646c9911ed7b1654a2973159482a9bb7c5ebce 100644
--- a/doc/user/project/badges.md
+++ b/doc/user/project/badges.md
@@ -301,6 +301,7 @@ The following placeholders are available:
 - `%{default_branch}`: Default branch name configured for a project's repository
 - `%{commit_sha}`: ID of the most recent commit to the default branch of a
   project's repository
+- `%{latest_tag}`: Latest tag added to the project's repository
 
 NOTE:
 Placeholders allow badges to expose otherwise-private information, such as the
diff --git a/spec/models/badge_spec.rb b/spec/models/badge_spec.rb
index 79a716c2087ceb7e5eff4416386975c09c6fa614..188c5a78e09b0b57379799e47b16ec716ef321ca 100644
--- a/spec/models/badge_spec.rb
+++ b/spec/models/badge_spec.rb
@@ -3,7 +3,7 @@
 require 'spec_helper'
 
 RSpec.describe Badge do
-  let(:placeholder_url) { 'http://www.example.com/%{project_path}/%{project_id}/%{project_name}/%{default_branch}/%{commit_sha}/%{project_title}' }
+  let(:placeholder_url) { 'http://www.example.com/%{project_path}/%{project_id}/%{project_name}/%{default_branch}/%{commit_sha}/%{project_title}/%{latest_tag}' }
 
   describe 'validations' do
     # Requires the let variable url_sym
@@ -61,25 +61,48 @@
   end
 
   shared_examples 'rendered_links' do
-    it 'uses the project information to populate the url placeholders' do
-      stub_project_commit_info(project)
-
-      expect(badge.public_send("rendered_#{method}", project)).to eq "http://www.example.com/#{project.full_path}/#{project.id}/#{project.path}/master/whatever/#{project.title}"
-    end
+    context 'when the repository is not nil' do
+      let_it_be(:full_path) { project.full_path }
+      let_it_be(:id) { project.id }
+      let_it_be(:path) { project.path }
+      let_it_be(:title) { project.title }
+      let_it_be(:default_branch) { 'master' }
+      let_it_be(:tag) { 'v1.1.1' }
+      let_it_be(:commit_sha) { project.commit.sha }
+
+      it 'uses the project information to populate the url placeholders' do
+        url = "http://www.example.com/#{full_path}/#{id}/#{path}/#{default_branch}/#{commit_sha}/#{title}/#{tag}"
+        expect(badge.public_send("rendered_#{method}", project)).to eq(url)
+      end
 
-    it 'returns the url if the project used is nil' do
-      expect(badge.public_send("rendered_#{method}", nil)).to eq placeholder_url
+      it 'returns the url if the project used is nil' do
+        expect(badge.public_send("rendered_#{method}", nil)).to eq placeholder_url
+      end
     end
 
-    def stub_project_commit_info(project)
-      allow(project).to receive(:commit).and_return(double('Commit', sha: 'whatever'))
-      allow(project).to receive(:default_branch).and_return('master')
+    context 'when the repository is nil' do
+      let_it_be(:full_path_empty_repo) { project_empty_repository.full_path }
+      let_it_be(:id_empty_repo) { project_empty_repository.id }
+      let_it_be(:path_empty_repo) { project_empty_repository.path }
+      let_it_be(:title_empty_repo) { project_empty_repository.title }
+      # Using constant values for the placeholders which won't be populated in the placeholder_url as there is no repo.
+      let_it_be(:default_branch_empty_repo) { '%{default_branch}' }
+      let_it_be(:tag_empty_repo) { '%{latest_tag}' }
+      let_it_be(:commit_sha_empty_repo) { '%{commit_sha}' }
+
+      it 'populate the placeholders' do
+        url = "http://www.example.com/#{full_path_empty_repo}/#{id_empty_repo}/#{path_empty_repo}/" \
+          "#{default_branch_empty_repo}/#{commit_sha_empty_repo}/#{title_empty_repo}/#{tag_empty_repo}"
+
+        expect(badge.public_send("rendered_#{method}", project_empty_repository)).to eq(url)
+      end
     end
   end
 
   context 'methods' do
     let(:badge) { build(:badge, link_url: placeholder_url, image_url: placeholder_url) }
-    let!(:project) { create(:project) }
+    let_it_be(:project) { create(:project, :repository) }
+    let_it_be(:project_empty_repository) { create(:project, :empty_repo) }
 
     describe '#rendered_link_url' do
       let(:method) { :link_url }