To build the docs, spin up a real AWX server, pip install sphinx sphinxcontrib-autoprogram, and run:
~ CONTROLLER_HOST=https://awx.example.org CONTROLLER_USERNAME=example CONTROLLER_PASSWORD=secret make clean html
~ cd build/html/ && python -m http.server
Serving HTTP on 0.0.0.0 port 8000 (http://0.0.0.0:8000/) ..