Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.4m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen and New York City.
Eksternt link til Subsets
Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.4m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen and New York City.
Copenhagen, Denmark, DK
Subsets genopslog dette
A couple of weeks ago, I joined Lennart Schneider on the Subscribe Now podcast, to talk about what we do at Subsets and dive into why continuous experimentation is critical for consumer subscription businesses. We cover which experiments have been working best for our customers, how to launch more experiments and measure success, and what's next for AI in this space. Give it a listen on Spotify (only in German) - link in the comments.
Subsets genopslog dette
Another great offsite with the Subsets team! A couple weeks ago, we brought the whole team to the lovely Danish island Bornholm 🇩🇰 (2nd best after Ærø!) We spent 5 days with a good mix of talking about our product vision and exploring the island. If you think it looks fun and want to join the next offsite, we're hiring across the board :)
Subsets genopslog dette
AI-driven multivariate lifecycle experimentation is now live in Subsets 🧪 Small changes to onboarding, engagement, or win-back journeys can produce significantly different retention outcomes, even within the same behavioral cohort. With Multivariate Experimentation, subscription and lifecycle teams can test multiple variations within one experiment to understand what actually works for a specific audience. Instead of limiting an experiment to A/B splits, teams can test as many variations as needed. More importantly, this opens up continuous experimentation: when an experiment finds a winner, that winner doesn't become the new static state. It becomes the starting point for the next experiment. Shoutout to the Subsets team for shipping this! Much more about this on www.subsets.com!
Subsets genopslog dette
Thanks for the shoutout, Andy! Working with the Daily Mail team will always be a special part of Subsets' journey, as they were among the first teams to put their trust in us. Since then, the Retention team has been incredibly data-driven, running more than 100 experiments on the Subsets Platform! A few of the outcomes we've seen together on selected experiments (links to case studies in the comments): • +14% increase in 30-day engagement • +32% increase in customer lifetime value (CLV) It's been great to see the team build a culture of continuous experimentation and AI-driven lifecycle marketing, and we're excited for what's next!
Subsets genopslog dette
More than 500 experiments run on Subsets across customers like Daily Mail, NBCUniversal and Hearst - super proud of the whole team to achieve this :)
Subsets genopslog dette
Very excited to share that Louise Trelles-Tvede is joining Subsets as a Lifecycle Engineer! 🔥 This role is very exciting for both Subsets and our customers. Louise is not a stranger to subscriptions, retention, and engagement - quite the opposite. She has an extensive background as a retention manager and CRM consultant, having worked with global media companies in London over the past four years. At Subsets, Louise will be part of defining how Subsets works with our customers to enable the best possible outcomes of using the Subsets Platform. Since joining in April, she has already been helping multiple customers shape their roadmaps for Retention Experimentation - identifying which AI audiences to activate and reaching impact faster. Before moving to Copenhagen to join Subsets, Louise lived in London and Zurich, and is part Spanish - adding yet another nationality to the team! Great to have you on the team, Louise! 🎉
Subsets genopslog dette
Yesterday, I had the pleasure of joining a panel discussion at the RetailX conference in London about my favourite subject - Loyalty. Alongside Guy Smith Boots Opticians, Kate Hammond NOBLE PANACEA, and expertly moderated by Chris Ward The River Group we discussed transactional💰 vs emotional♥️ loyalty. One theme kept coming up throughout the discussion: Discounts can influence the next purchase. Relationships drive the next ten. At Matas Group, we've seen that customers may join a loyalty programme because the discounts and savings make sense, but longterm loyalty is built through trust, relevance, and experiences that create value beyond the transaction. We also discussed how AI can strengthen loyalty. One area I'm particularly excited about is predictive churn. Through our collaboration with Martin Johnsen and the team at Subsets, we're using AI to identify early signals of disengagement among our Club Matas Plus members, allowing us to act before customers churn. The earlier we understand changing customer behaviour, the more relevant and helpful we can be. My key takeaway: Technology can be copied. Discounts can be copied. Trusted customer relationships cannot.
Subsets genopslog dette
Subsets is back on the road - this time in London at SubscriptionX 🇬🇧 If you're here, come by and win a Danish designer lamp 🙌
We just got back from WAN-IFRA, the World Association of News Publishers. Three days in Marseille, speaking with news media people from across the industry, hosting a subscriptions dinner, and hearing from some great speakers. One key takeaway was the focus on direct relationships with subscribers due to an overall decline in traffic. Great to see and meet friends in the industry!
Find us at SubscriptionX on 17 June in London 🇬🇧 If you want to talk subscriptions, engagement and retention, find Martin, Nikolai, Jonas and Judith around the venue. Looking particularly forward to our friends at Matas A/S (Julie Marie Hauerberg) and Daily Mail (Andy Wilson) taking the stage to talk about loyalty and subscription engines.