20-30% productivity gains by automating repetitive tasks and improved quality and thoroughness of client analyses
Significant reduction in response times for business needs
Enhanced employee experience through streamlined processes
Accelerated intelligent automation of support functions through no/low-code agents, enabling HR, Finance, and IT teams to quickly design and deploy innovative solutions without deep technical expertise
Development of a proven methodology to accelerate client's agentic transformation
Converteo aims to become the first consulting firm natively augmented by agentic AI. Leveraging Google Cloud's Gemini Enterprise Plus, the firm is modernizing its internal operations, structuring agent development, and preparing a differentiated offering for its clients.
Converteo aims to become the first consulting firm natively augmented by agentic AI. Leveraging Google Cloud's Gemini Enterprise Plus, the firm is modernizing its internal operations, structuring agent development, and preparing a differentiated offering for its clients.
Anticipating disruption, embodying tomorrow's consulting
With a plan to deploy more than 420 Gemini Enterprise licenses internally by the first quarter of 2026, we are not just advising on transformation: we are first implementing it ourselves to exponentially increase our efficiency and the value we provide to our clients.
Hamza Senoussi
Senior Manager, Data and AI, Converteo
Founded in 2007, Converteo has established itself as a major player in marketing, data, and artificial intelligence consulting. With over 450 consultants across Paris, Madrid, New York, and Montreal, the firm supports more than 200 clients — primarily major CAC 40 companies and mid-sized enterprises — across the entire data value chain, from strategy to operational implementation. Its mission is to act as a performance accelerator, effectively connecting business challenges with technology.
Today, Converteo is taking a new step to become the first consulting firm where every employee is natively augmented by agentic AI. "With a plan to deploy more than 420 Gemini Enterprise licenses internally by the first quarter of 2026, we are not just advising on transformation: we are first implementing it ourselves to exponentially increase our efficiency and the value we provide to our clients," explains Hamza Senoussi, Senior Manager, Data and AI at Converteo.
For Converteo, agentic AI represents a strategic turning point. "The first wave of generative AI already changed consultants' daily lives by automating certain content creation tasks, but those uses remained limited," says Hamza Senoussi. "Our consultants don't just need a chatbot that answers questions; they need systems capable of understanding, planning, and executing end-to-end processes. And that is exactly what agentic AI provides."
Converteo believes that routine tasks (information retrieval, document summarization, standard analyses, and others) will be automated by intelligent processes that link multiple specialized agents to execute a complete workflow. "Agentic AI is creating a real disruption in the consulting profession. Our value no longer lies in repetitive execution but in the ability to mobilize our talent for strategic thinking and creativity. Failing to integrate this evolution would mean losing competitiveness against rivals," emphasizes Hamza Senoussi.
Far from being a simple conviction, Converteo's strategy is based on in-depth analysis with defined and measurable objectives: "Ultimately, we should free up 20 to 30% of our teams' time through agentic AI, to reinvest it in what makes a difference for our clients," says Hamza Senoussi.
Google Cloud, an accelerator for transformation
To achieve its ambitions, Converteo relies on Google Cloud solutions. The partnership, initiated a few years ago around data and marketing projects, has gradually expanded to include generative AI and now agentic AI. Gemini Enterprise Plus was chosen for three main reasons: its ability to index and unify internal knowledge, its rich ecosystem of connectors, and the flexibility from no-code to custom development.
"Gemini Enterprise allows us to break down knowledge silos by offering a unified search across all of the firm's intellectual capital. This capability is built on Google's proven expertise in information retrieval," notes Hamza Senoussi. The platform also facilitates the orchestration of intelligence through the reasoning power of Gemini models, which are capable of handling complex queries. Finally, thanks to Vertex AI Agent Builder and frameworks like the Agent Development Kit and A2A, Converteo can go beyond simple recommendations to design custom agents that can directly execute business processes.
With Gemini Enterprise, we found the perfect combination: a powerful enterprise search engine, a rich ecosystem of connectors, and the ability to go from no-code to advanced development. It's this flexibility that allows us to industrialize the use of agents across the firm and then extend it to our clients.
Hamza Senoussi
Senior Manager, Data and AI, Converteo
"With Gemini Enterprise Plus, we found the perfect combination: a powerful enterprise search engine, a rich ecosystem of connectors, and the ability to go from no-code to advanced development. It's this flexibility that allows us to industrialize the use of agents across the firm and then extend it to our clients," summarizes Hamza Senoussi.
Deployment began in the summer of 2025 with a pilot phase focused on quick-to-implement use cases. Converteo involved its business experts, who were trained to become active participants in agent development and collaborate effectively with technical teams. The company structured its approach around two complementary roles: "Agentic Champions" who identify high-potential use cases, and "Builders" who turn these ideas into operational agents. This model feeds a true "agent factory," where each project follows a clear process from identification to production.
To ensure smooth adoption, Converteo also provides training kits, a shared agent backlog (a centralized, prioritized list of current and future developments), and a continuous feedback loop. "This rigorous governance enhances the security and traceability of every decision. It secures usage and places consultants at the heart of the system, giving them an active role as agent supervisors," specifies Hamza Senoussi.
Tangible results, sectoral ambition
Our collaboration with Google Cloud goes far beyond the technical dimension. Together, we are redefining the rules of the consulting profession by creating a hybrid model where human expertise is amplified by scalable and reusable technological solutions. A model where agility, efficiency, and sustainability are no longer goals to be achieved, but an operational reality serving our clients.
Hamza Senoussi
Senior Manager, Data and AI, Converteo
Just two months after adopting Gemini Enterprise, Converteo already has several operational internal agents. They assist the firm's consultants in searching and summarizing complex documents and automate processes such as financial reconciliation and employee onboarding. Where integrating a new consultant previously involved multiple departments and a series of time-consuming administrative tasks, an agent now orchestrates the entire journey: tool access, initial training, contract verification, and more. The gain is two-fold: less time lost for HR teams and a smoother experience for new hires.
Converteo has also applied agentic AI to its staffing processes. The assignment of consultants to projects was previously based on manual exchanges and spreadsheets. An agent now automatically aggregates data on skills, availability, and schedules, then instantly suggests the best combinations. The result: faster, more relevant, and better-balanced human resource allocation, ensuring a better fit with client needs.
In addition to productivity gains, initial feedback shows improved analysis quality and reduced response times to client needs. This internal transformation now forms the basis of a differentiated offering: Converteo now provides clients with a complete "agentic" transformation journey, from identifying use cases to industrialization.
The company's ambitions don't stop there. The partnership between Converteo and Google Cloud is built on a shared strategic vision: to democratize agentic AI and make it a true lever for creating value for businesses. "This is a collaboration that goes far beyond the technical dimension. Together, we are redefining the rules of the consulting profession by creating a hybrid model where human expertise is amplified by scalable and reusable technological solutions. A model where agility, efficiency, and sustainability are no longer goals to be achieved, but an operational reality serving our clients," concludes Hamza Senoussi.
A "new-generation" French consulting firm, Converteo converges data expertise, digital marketing, and AI to transform business performance. Founded in 2007, the company has over 450 consultants in Paris, Madrid, New York, and Montreal, and supports more than 200 clients, primarily in France but with a growing international presence.
Industry: Technology
Location: Paris, France
Products: Gemini Enterprise Plus, Vertex AI Agent Builder, Agent Development Kit (ADK), A2A Framework, Gemini Models