Conducts AI-led interviews with real people at scale
Instantly analyzes video content for visual and audio cues (emotions, tone) and performs multimodal video analysis (video + audio + text)
Generates transcript and analysis
Generates impactful video highlight reels using the Transcoder API
Provides richer, multimodal, and searchable data for clients; and actionable, scalable insights on consumer behavior and emotions
Conveo partnered with Google Cloud to build cutting-edge research solutions that combine AI-led interviews with multimodal video, audio, and text analysis to empower businesses to gain consumer insights faster, reducing time-to-insights from weeks to days.
Conveo partnered with Google Cloud to build cutting-edge research solutions that combine AI-led interviews with multimodal video, audio, and text analysis to empower businesses to gain consumer insights faster, reducing time-to-insights from weeks to days.
A disruptive company
Conveo was co-founded by Hendrik Van Hove and Dieter De Mesmaeker on the vision of delivering rich, actionable consumer insights based on AI-moderated video interviews. Thanks to the contribution of one of the first employees, Niels Schillewaert, PhD, Head of Research and Methods, who brought 25 years of specialized experience, Conveo is built by researchers for researchers: the start-up combines domain knowledge from expert qualitative researchers with advanced AI technology, delivering actionable solutions to marketers. The company has grown fast and currently employs 14 people.
The platform's AI interviewer conducts one-on-one interviews at scale, accelerating time-to-insight. "The AI acts like a real human moderator, asking the right follow-ups and knowing when to move on," notes Vincent Vankrunkelsven, Senior Software Engineer. Where traditional methods rely on costly, time-consuming manual research, Conveo unlocks new efficiencies and scalability.
With clients such as Unilever and a team of 14 collaborators, Conveo has established itself as one of the leading market players.
An innovative use of Gemini
Conveo's true differentiation lies in its pioneering application of Gemini's multimodal understanding capabilities. Unlike competitors focused purely on transcript analysis or text-based AI moderation, Conveo uses this technology to analyze video interviews holistically — integrating visual data like facial expressions and emotional tone with audio and text transcripts. Gemini's power allows the platform to extract information not only about what is said (text) but also about the way it's been said (tone of voice) and felt (emotions and visual cues from the video). The technology allows Conveo to explore nuanced customer behavior, for instance, by analyzing video clips of users completing tasks like stocking their refrigerators.
This triple-layered approach (integrating video, audio, and text) enables the platform to detect and analyze subtle emotional responses and context that standard tools miss.
The game-changing partnership with Google Cloud
Conveo chose Google Cloud because it met their fundamental requirements for building a scalable, enterprise-ready service. The platform is well-supported by infra-as-code tools, is easy to deploy Docker containers, and provides good integration with GitHub Actions to trigger deploys. Crucially, Google Cloud provides the necessary security required by their enterprise clients: Over the past twelve months, Conveo increased the number of videos processed by a factor of 10.5.
Leveraging Google's Transcoder API for video normalization and Cloud Run for scalable processing, Conveo built an advanced, automated processing system handling hundreds of interview videos daily, making insights timely and actionable.
This innovation dramatically improves speed. Dieter De Mesmaeker, co-founder and CEO, highlights, "Our use of Gemini for our video analysis allowed us to launch features within days rather than weeks." This exceptional agility is crucial as Conveo scales up to handle hundreds of videos a day. This game-changing velocity was delivered thanks to the exceptional integration and synergy of the Google Cloud ecosystem, where every tool works together seamlessly to accelerate innovation and deployment.
The partnership also results in the democratization of qualitative research: powered by the integrated capabilities of Google Cloud and Gemini, Conveo helps every business to quickly turn the customer voice into a competitive advantage.
The team is dedicated to fully leveraging Gemini's continued advancements in multimodal understanding to deepen their insights and explore new research methodologies.
From data collection to actionable advice
Looking ahead, the challenge for Conveo is to maintain their market lead, which Florian Hendrickx, Chief Growth Officer at Conveo, estimates is only "three or twelve months ahead" of competitors. The strategy is twofold: continuously producing the best product and ensuring strong customer relationships. The immediate challenges center on managing their vast workload and hiring about 10 to 15 more people.
By continuing to lean on the powerful, integrated tools of Google Cloud, the company is well-positioned to meet the demand for superior productivity. Ultimately, Conveo's ambition is to shift away from just data collection toward the deeper analysis and transformation of inputs into strategic advice. This orientation will secure its leading position in the rapidly evolving landscape.
Conveo, a Belgian innovative start-up founded in 2024, is revolutionizing qualitative research with fast multimodal analysis, powered by Gemini. Its easy-to-use platform delivers holistic analysis (video + audio + text) to marketers. The mission: empower businesses of all sizes to understand its customers, simply, deeply and quickly.
Industries: Market Research, Qualitative Research, Startup, Technology
Location: Belgium
Products: Gemini, Cloud Run, Transcoder API, Cloud Storage, Cloud SQL, Cloud IDS