Snapshot of the 2025 CG Sales & Marketing Tech Summit

As consumer goods organizations navigate pressure from evolving expectations and rapid technological advancements, the event provided a clear roadmap for success: leveraging technology, especially AI, to create exceptional experiences.

Corporate Strategy

PepsiCo Unveils Revamped Corporate Brand Identity

It's the company's first visual transformation in 25 years.

Tech Transformation Videos

Contentful's Gabriel Dillon on the New Rules of Personalization

Watch to learn how brands are redefining personalization through data, technology and experimentation.

Personalization

The New Rules of Personalization With Contentful's Gabriel Dillon

Learn what “good” personalization looks like right now, and what it takes to move from good to great.

2025 Sales and Marketing Report: Championing Change, Navigating Complexity

CGT’s annual survey of the technologies, strategies and processes being used for sales and marketing finds AI moving to the mainstream at a time when customer journeys are becoming more complex.
Sponsored

Nestlé’s Smart HACCP Transformation

Unifying 3,000 global plans to bring food safety into the digital era.
3 Ways AI Will Bring Category Management Into a New Era

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.
Connecting Category Management To Shopper Experience

Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.
How Lidl, Hormel, Kellanova Are Rethinking Category Management

Once considered a mature discipline, category management is now undergoing an evolution.
Church & Dwight Tackles Phantom Inventory With AI-Enabled Merchandising

One of the key challenges Church & Dwight looked to solve involved phantom inventory — products that incorrectly appeared in the company's inventory system when it wasn't actually on store shelves.
Shelf Snapshot: How Poppi, Olipop and Popwell Stack Up in the Aisle

Functional soda is becoming an increasingly crowded market. Get a glimpse of how three key brands are ranking in share of shelf.
Gartner Reveals Top Strategic AI Predictions for 2026 and Beyond

At the recent Gartner IT Symposium/XPO, Gartner revealed its top ten strategic predictions for 2026 and beyond, covering three categories: talent in the AI age, sovereignty and insidious AI.
Walmart Tackles Food Freshness Challenge With RFID Investment

This RFID partnership unlocks breakthrough visibility and efficiency across fresh categories.
KDP Promotes Roger Johnson to Chief Transformation, Supply Chain Officer Amid Business Split

See who will help establish optimal operating models for the split, driving seamless integrations and identifying cost synergies along the way.
Mondelez: How the Holidays Shape Consumer Snacking Habits

As consumer goods companies prepare to release their holiday lineups, products are likely to tie into these trends.

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How to Build an AI Agent Strategy: Lessons from Colgate and Mondelez

Artificial intelligence has caused a seismic shift in the consumer goods sector, with AI agents promising to further enhance customer experiences and save time by automating processes for greater operational efficiency and strategic decision-making.

Read the Roadmap

Consumer Goods Technology hosts two annual events to meet all of your needs, whether you are interested in analytics, sales and marketing, or other topics! Get a head start by saving the below dates in your calendar today, and subscribe to our free newsletters to stay up to date on our events and editorial content.

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Featured Blog Series

AWS Blogs
- 9/10/2025
  Streamline Certificate of Analysis Processing with Generative AI
  Use generative AI to automate certificate of analysis processing
- 7/1/2025
  US Foods, Where’s My Truck | How AI Transformed Delivery Tracking
  Accurate delivery timing isn’t only a convenience, it’s a business necessity.
Veeva Systems
- 10/28/2025
  Nestlé’s Smart HACCP Transformation
  Unifying 3,000 global plans to bring food safety into the digital era.
- 10/1/2025
  PMI’s Digital Quality Journey: A Blueprint for Transformation
  With over 25,000 global users, PMI now runs a harmonized and connected digital quality ecosystem covering more than 20 standardized processes.

Content Opportunities With CGT

CGT strives to provide a place for the consumer goods business and technology community to connect. Here are some of the many ways for you to engage with us and be a part of that community.

Learn More

Summit Hill Foods: How CMO Kyle Peterson Introduced an AI-Enabled, Digital-

This article is a part of a CGT series that digs into leadership hires a year into the new positions, to learn how roles are evolving and how fresh eyes can transform business operations.