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With over 20 years of experience, I am the Director of AI Acceleration APAC for Microsoft…
Articles by Adam
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Adam Goodman reposted thisAdam Goodman reposted thisWe’re bringing the full power of Microsoft Office into the Copilot app, enabling people to move from an initial idea to finished work all in one place. Office has grown with every major shift in computing, and the Copilot app is the next step. Bringing Office directly into the Copilot app means the fidelity, performance, and collaboration people rely on lives right where their work begins. Looking forward to you giving it a try in Frontier soon. Learn more: https://aka.ms/AA13g7uq
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Adam Goodman reposted thisAdam Goodman reposted thisThe New Bottleneck The bottleneck is no longer intelligence. Over the last six months, intelligence has accelerated dramatically. But smarter models are not enough for everyone to benefit from novel intelligence. New form factors are required. GPT-3 needed Chat. Opus 4.5 needed Code and Cowork. Today, with Astra and Fable, we’re in a familiar position. Intelligence is advancing faster than it can reach people in useful forms. The model overhang is back. The new bottleneck is diffusion. Increased intelligence needs to translate to human progress. Microsoft’s mission is to empower every person and every organization to achieve more. If we fail to create new ways to utilize increased intelligence, this mission is at risk. The New Copilot Our next step is the new Copilot. Home, Code, and Autopilot. Home is your new starting point, unifying Chat and Cowork into a single experience. Ask a quick question or delegate a whole project. No need to decide where to start. Home also features Today, our new proactive view that spans Outlook, Teams, meetings, and tasks. Today doesn’t just flag things you missed; it moves work forward. The draft is already written, and the schedule change is already proposed. We’re also bringing Office into Copilot. For the first time, you don’t have to choose between AI editing and human collaboration. We’ve brought the full power of Word, Excel, and PowerPoint into Copilot, so you can create, edit, and collaborate with colleagues and Copilot at the same time. Next, Code is coming to Copilot. Models can write code but environments, hosting, and sharing get in the way. With Code, just describe an app, tracker or workflow in plain English. Code runs sandboxed on your machine or safely in your tenant in the cloud. Now, hosting and sharing an app is as easy as a Word document. Finally, Autopilot. Your digital teammate. Give it a name, an appearance, a role, and a goal. Your Autopilot has it’s own identity, memory, computer, and workspace. Autopilot is enterprise grade, with real permissions, audit, and governance, all from Agent365. It can monitor work, coordinate with your team, and keep projects running over weeks -- just tag it in a document, forward it an email, or message it on Teams! Home. Code. Autopilot. Intelligence is here. Put it to work.
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Adam Goodman reposted thisAdam Goodman reposted this📢 Microsoft Announcement: Introducing the new Copilot with Home, Code and Autopilot ✨ Copilot is now one app where you can build, customize and scale AI across work. Here's what that actually means 👇 1️⃣ Home: your new starting point. Chat and Cowork now live together, and with Office in Copilot, the full power of Word, Excel and PowerPoint is now built into the experience. 2️⃣ Code lets everyone build their own solutions with the tools to run them safely, and it’s powered by the same underlying technology as GitHub Copilot. 3️⃣ Autopilot (previously called Scout) is a persistent, proactive and personal agent that keeps working even when you’re not. Two more things worth knowing: 🔹 New FinOps for AI capabilities help you manage spend and get more value from Copilot and agents. 🔹 Copilot Managed Runtime (now in preview) is the hosting infrastructure that lets code run safely inside your company's Microsoft 365 environment. 🔔 I'm breaking each of these down in their own posts. Follow and turn on notifications so you don't miss them. 🛣️ Availability: Home and Code will start rolling out in our Frontier program in the coming weeks and Autopilot is expanding to private preview at the end of the month. 🔗 Read the blog to learn more: https://lnkd.in/gSMAB5zf #Microsoft #Copilot #Announcement #AI
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Adam Goodman reposted thisAdam Goodman reposted thisWe’re building Copilot as a new OS for work that spans every model, every form factor, and every task. Today, we’re announcing our biggest update to Copilot to date, bringing four things together: • Autopilot: proactive and long-running agent built for the enterprise • Code: build apps with Copilot, hosted inside your company’s tenant • Home: Chat + Cowork together • Office: now fully embedded in Copilot (and Copilot embedded in Office, of course!) Plus, you can invoke Copilot in Teams, and we’re introducing Today, a proactive experience that surfaces the most important information from across M365 without needing to ask for it. The way we work is changing and so are our workflows. This update brings AI into that flow, from answering a question, to building an app, to getting work done on your behalf. Read more about what we are announcing: https://lnkd.in/gRuNDGb7
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Adam Goodman shared thisToday is a big day. Today we announce the new Microsoft Copilot! The Copilot app now has three new capabilities: Home is your new starting point, where Chat and Cowork come together and with Office in Copilot, the full power of Word, Excel and PowerPoint is now built into the experience. Code lets everyone build their own solutions with the tools to run them safely and Autopilot is a persistent, proactive and personal agent that keeps working even when you’re not. Home and Code will start rolling out in our Frontier program in the coming weeks and Autopilot is expanding to private preview at the end of the month. Microsoft Copilot, Microsoft AI,Introducing the new Copilot with Home, Code and Autopilot - The Official Microsoft BlogIntroducing the new Copilot with Home, Code and Autopilot - The Official Microsoft Blog
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Adam Goodman shared thisLoved this conversation and learnt a lot from one of the industries leaders in this space. Check out the All in on AI series with Aleisha McCall. Blog link in the comments.Adam Goodman shared thisMost conversations about AI in marketing still start with the same question: Which tool should we use? I think that is the wrong place to start. When Microsoft Advertising asked me what separates organisations genuinely transforming with AI from those simply adding it to the way they already work, my answer came back to something much more fundamental: How does the work actually flow through the business? Because if the workflows are fragmented, the data is disconnected and people are constantly filling gaps manually, adding AI does not fix the system. It can make the existing MESS messier! The organisations making real progress are doing the less exciting work first. They are documenting workflows. Connecting data. Establishing governance. Removing friction. And getting clear on what should actually be automated. That is the difference between using AI to improve productivity and using it to transform the way marketing operates. We’ve unpacked this further in a new article on the UEC blog, building on the insights I recently shared with Microsoft Advertising. Blog link in comments.
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Adam Goodman reposted thisAdam Goodman reposted this𝐓𝐡𝐞 𝐀𝐧𝐬𝐰𝐞𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲, 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝: 𝐅𝐫𝐨𝐦 𝐀𝐈 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐀𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 AI is changing how customers discover, evaluate and engage with brands. Join LS Digital x Microsoft Advertising x InMobi Advertising for an exclusive executive webinar exploring how organisations can navigate this shift across: * Brand Agents & Agentic Discovery * AI Search & AI Orchestration * AI Visibility, Citations & Post-Click Behaviour 𝟐𝟗 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔 | 𝟏𝟏:𝟎𝟎 𝐀𝐌 𝐈𝐒𝐓 | 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 Explore how the evolution of search and AI-led discovery is reshaping customer acquisition, brand visibility and growth, with Adam Goodman, Reena Mishra, Sandesh Sathyanarayana, Mayank Vyas, Prathamesh Gaikwad and Ganesh Kotian. This is an exclusive, curated session. Registrations will be reviewed and approved to ensure a relevant and focused discussion. Register here: https://lnkd.in/dm5eRMHy Prasad Shejale Rupak Ved Tejas Thakkar Shantanu Bhattacharyya Johanna Song #LSDigital #MicrosoftAdvertising #InMobiAdvertising #AISearch #AgenticAI #AIVisibility
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Adam Goodman reposted thisAdam Goodman reposted thisNo single model is best at everything. Today we're adding Claude Opus 5.5 and GPT-6 Sol to #Microsoft #Copilot across #Word, #Excel, #PowerPoint, Chat, Copilot Cowork, and Copilot Studio. With model choice in Copilot, our customers can benefit from the unique strengths of different models, combined with Work IQ, to ground responses in the context of their work. Learn more here: https://lnkd.in/gmDwQ6C3
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Adam Goodman reposted thisAdam Goodman reposted thisThe late nights. The big pitch. The interview. The idea you couldn’t wait to share. PowerPoint has been there for a lot of moments, big and small. And with Copilot, we’re excited about what comes next: helping you tell your story, your way. What story will you tell next?
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Adam Goodman reacted on thisAdam Goodman reacted on thisLess than 6 months since we started the team, we're starting to rollout Autopilot to our first customers. Can't wait for every information worker in the world to meet their own Personal Assistant, proactively starting work for you and keeping you on top of the projects you're working on. Available everywhere you'd work with your colleagues today across Copilot, Teams, Outlook, Word, Excel, Powerpoint and more. Check out the video https://lnkd.in/gpGb36dB And in Satya's own words https://lnkd.in/gxEztupHMicrosoft CEO: Autopilot is the 'next generation' of enterprise AIMicrosoft CEO: Autopilot is the 'next generation' of enterprise AI
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Adam Goodman liked thisAdam Goodman liked thisSo I’m super appreciative to Microsoft and Jared Spataro for the invite to the event this week on the launch for the “super app” in Copilot. Microsoft’s Copilot “super app” is starting to look like something much bigger than product consolidation. Home creates a common front door across work and personal AI. Code brings software creation closer to every knowledge worker. But the biggest shift, in my view, is Autopilots — moving from Scout as a single experience to a category of persistent, governed agents that can keep working without waiting for the next prompt. For our clients at PwC, that changes the Copilot conversation. The question is no longer simply: How broadly have we deployed Copilot? It’s: How deeply have we connected Copilot to the data, processes, controls and institutional knowledge that actually run the enterprise? That means Work IQ, enterprise data connectivity, identity, permissions and governance become every bit as important as the model itself. Copilot becomes exponentially more valuable when it understands not only your information, but how your organization actually works. Charles Lamanna made a related point this week: AI is already changing “how we structure teams, how decisions get made, and how leaders stay close to the work.” That’s the real opportunity. Don’t bolt Copilot onto yesterday’s operating model. Design the operating model around what becomes possible when AI is connected to the enterprise. Microsoft AI Satya Nadella Roger Barnard III John O'Sullivan Jacob Andreou
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Adam Goodman liked thisAdam Goodman liked thisToday we're launching MAI-Transcribe-2 🎉 10x faster than GPT-Transcribe. 5x faster than Gemini 3.5. #1 on the Artificial Analysis accuracy-latency Pareto frontier #1 in Accuracy on FLEURS MAI-Transcribe-2 is the most accurate, fastest and most efficient transcription model in the world, across 60 languages. Leading on all three at once is a genuine research feat! 1 hour of audio can be transcribed in under 10 seconds, and we're passing that efficiency straight to customers as the lowest priced model on the market. Doctors' voice notes, call center analytics, meetings, lectures and interviews, all supported out of the box with a drastic jump in accuracy! Huge congrats to the team who made the trade-offs disappear 👏 Read more: https://lnkd.in/eTDwuywf Try Now: https://lnkd.in/endMRAyM Artificial Analysis Leaderboard: https://lnkd.in/etrWwPZD
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Adam Goodman liked thisAdam Goodman liked thisYou need to know what AI is going to cost so you can plan for it and manage it. That’s why today #Copilot pricing is evolving to combine predictable per-user pricing with usage-based pricing. We’re also introducing new FinOps capabilities so organizations can manage spend, set policies, and understand where AI is delivering value. The pricing is simple: Everyday AI is what you give your entire workforce, and it is covered by the Copilot user subscription license (USL). Things like summarizing a document, catching up on a meeting, or creating a presentation are all included. There are no changes to the value you already have. More Advanced AI work, like long-running agents, autonomous workflows, and frontier models, can scale as needed through usage-based pricing. With the USL, you get the best quality for a fixed price without thinking about which model to pick. And to make it easy, Auto in the Copilot model picker weighs accuracy, speed, and cost on each request to route to the model and level of reasoning effort best suited to the job. And if you’d rather choose the model to use, you can. As AI becomes more agentic, we’re committed to delivering predictable value for everyday AI, while enabling state-of-the-art AI experiences that deliver more value and cost more to run. Read More Here: https://lnkd.in/g-699AkY
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Adam Goodman liked thisAdam Goodman liked thisCongratulations to our Copilot colleagues on today’s announcement, which is a big step forward for the product and our customers. It’s exciting to see Copilot continue to innovate, and how our Bing and Web IQ search continues to ground (through RAG) the Copilot experiences with fresh and relevant web data. It’s a great example of what’s possible when teams across Microsoft come together, and I look forward to our continued partnership.
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Adam Goodman liked thisAdam Goodman liked thisDMEXCO 2026 🔥 Our new Microsoft Advertising Global Sales Leader, Nidhi Ghai, kicked off DMEXCO - Digital Marketing Expo & Conference with a powerful Opening Keynote: “How the AI Economy is Rewriting Brand Discovery.” Digital advertising is being transformed by AI, and brand discovery is changing with it. Is your website ready for the AI era? Find out for free with Microsoft Clarity. #DMEXCO26 #MicrosoftAdverting #AIAdvertising
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Adam Goodman liked thisAdam Goodman liked thisMicrosoft Clarity Just Gave Marketers A Better Way To Measure AI Visibility. Microsoft Clarity has separated branded and non branded AI citations in its latest dashboard update. For performance marketers, this creates a much more useful distinction. Branded citations show whether AI systems already recognise your brand. Non branded citations show whether your content can influence customers before your brand enters the conversation. That second metric deserves more attention. If a D2C brand appears for searches around “best skincare for acne” without being named, it is gaining visibility at the category level. I would track AI visibility alongside traditional performance metrics: Non branded citations → AI referral traffic → conversions → CAC → LTV The real opportunity is connecting AI visibility with actual business outcomes. AI search is becoming another acquisition channel. Marketers now need to measure whether visibility turns into customers.
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Adam Goodman liked thisAdam Goodman liked thisI've started thinking about the Microsoft Copilot app much the way I think about the Office suite. As the way we use AI continues to evolve, our customers tell us they can’t imagine getting through their workday without Copilot. That Copilot experience is now richer, thanks in part to the Code tab. You now have the skills of a coder so you can build what you need to solve the business problems you know best and have been wanting to tackle. Simply describe what you need in plain language. After all, you’re the one closest to the work. In fact, my team has already built an app to help us track product launches, along with a few dashboards that keep everyone up to date. But the apps and agents you build also need to be shared securely, governed and managed by IT. That’s where Microsoft Copilot Managed Runtime comes in. It gives people an easy way to build and share useful apps while keeping them within the organization’s Microsoft 365 environment and compliance boundaries. The next opportunity is giving AI an understanding of the business context around it. That’s why we’re bringing Business Applications into Work IQ. This gives Copilot and agents richer business context, helping connect how people work with how the business runs. Put those pieces together, and I think we're starting to see something foundational to innovating with AI: more people can build what they need, and Copilot and agents can better understand the business context behind the work they want done. That's a powerful combination, and I can't wait to see what people build with it! Read more on the blog: https://lnkd.in/eztd-CwZ
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Adam Goodman liked thisAdam Goodman liked thisWhen we united our consumer and enterprise teams a few months ago to create a new Copilot that works for everyone, the goal was a single experience with the speed, polish, and versatility to give you superpowers at work and in life. Today, we're happy to show you what that all looks like! More details here: https://lnkd.in/gfmGsYKm
Experience
Education
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Northwestern University - Kellogg School of Management
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Activities and Societies: Framework for modern marketing Customer obsession & insights Growth hacking Agile marketing Analytics in Marketing - good & bad analytics Leveraging experiments Big data and analytics concepts Predictive analytics AI in Marketing
Part of a select group of Marketers across Microsoft selected to attend an intense course on Modern Marketing. World renowned instructors were Mohan Sawhney and Florian Zettlemeyer
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Licenses & Certifications
Courses
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Adobe Advertising Cloud
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Adobe Creative Cloud Basic
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Adobe Illustrator
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Adobe Sitecatalyst Basic
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Adobe Target - Power User
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Advanced Excel 2007, 2010, 2013
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Management Essentials
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Microsoft Office - Advanced
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Personal Leadership Coaching Course
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Project Management
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Projects
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Social Competitor Dashboard
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This is a SaaS which provide the customer the capability to horizontally compare their brand's social network performance against the other brand. Typically KPI includes post number, reply rate, etc.
Logically, it includes three parts: A data puller module which leverage the Socail Network Web API to collect target brand's social data. A centre SQL database to store matrix data and a NoSQL database to store the binay social data. A web-site to virtualize the data into a few types of…This is a SaaS which provide the customer the capability to horizontally compare their brand's social network performance against the other brand. Typically KPI includes post number, reply rate, etc.
Logically, it includes three parts: A data puller module which leverage the Socail Network Web API to collect target brand's social data. A centre SQL database to store matrix data and a NoSQL database to store the binay social data. A web-site to virtualize the data into a few types of chart.
My role as a Full Stack developer which include ruby on rails developer, front end developer, ui designer and product owner.Other creators -
Bing Ads Editor SME
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EMEA contact for the adCenter Desktop / Bing Ads Editor in product enhancement ideas, execution and EMEA roll out
Honors & Awards
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Winner: Microsoft Gold Club, FY22
Microsoft
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Winner: Global SMCC (Small, Medium, Corporate & Channel Partner) Award, H1 2022
Microsoft
Winner of Make It Easy SMCC Award, H1 FY22
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Winner: Global Advertising Team Pacesetter Award, Q4 FY20
Microsoft
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Winner: APAC Microsoft Advertising Team-player Award, Q2 FY20
Microsoft Advertising
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Winner: Global Advertising Team Pacesetter Award, Q1 FY20
Microsoft
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Winner: Global Advertising Team Pacesetter Award, Q4 FY19
Microsoft
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Winner of the APAC Adobe Global Services Award, Q1 2014
Adobe
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Winner of the JAPAC Adobe Power to the Customer Award, Q1 2014
Adobe
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Winner of the Adobe Value Award,Q3 2013
Adobe
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Search Media Operations (SMO) Employee of the Year 2008
Microsoft
Languages
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English
Native or bilingual proficiency
Recommendations received
33 people have recommended Adam
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Jens Monsees
51% of Australian consumers intend to switch vehicle brands at their next purchase. Only 43% previously stayed with the same brand. Brand loyalty is weakening. The Deloitte 2025 Global Automotive Consumer Study shows that quality (59%), price (55%) and performance (52%) now drive decisions more than brand attachment. Customers are making rational comparisons. They assess value across the full ownership cycle. The purchase decision is influenced by every interaction: service accuracy, parts availability, transparent communication, and data consistency across systems. These factors shape the next buying decision. Ownership experience now determines retention. For OEMs and dealer groups, operational intelligence is part of brand strategy. The organisations that connect data across sales, parts and service will protect loyalty more effectively than those that rely on heritage alone. Source: Deloitte 2025 Global Automotive Consumer Study (Australia) #Automotive #AutomotiveRetail #CustomerExperience #AfterSales #AutoTech #DealershipPerformance #DataStrategy #Infomedia
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Melbourne Social Co
At Melbourne Social Co, we’ve always believed that creativity and innovation thrive when people are supported, not stretched. Over the past year, as AI has become part of our daily workflows, one thing became clear: AI can make work faster, but it doesn’t automatically make it fairer. Across creative industries, we’ve seen the same story play out. The tools that promised to save us time have instead blurred boundaries, increased output expectations, and left little room for learning, rest or creativity. And while AI is often sold as the great equaliser, studies show it can just as easily deepen inequality – particularly for women. Women make up the majority of the creative workforce, yet only 11 per cent hold creative-director roles globally. As automation begins to reshape marketing, media and design, many of the entry-level positions where women start their careers are also the ones most at risk of being replaced. Without intentional action, AI could easily widen the leadership gap rather than close it. That’s why we created the AI Dividend Fund. Read more below.
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WORLDEF
🤖 Visibility in the age of AI is becoming a real battleground. 84% of Australian marketers disagree on who owns AI visibility, revealing a growing gap in strategy, structure, and accountability. ⚠️ As AI reshapes search and discovery, fragmented approaches risk weakening how brands appear in AI-generated answers. 🔗 Read more: https://lnkd.in/d76kFhiD #AI #Visibility #DigitalMarketing #Search #Ecommerce
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Gavin Heaton
The report revealed an ‘excellent’ buyer experience versus simply a ‘good’ one slashed the average sales cycle from 428 days to 295 days globally. Dentsu's Superpowers Index shows the power of tight sales-marketing interlock in the B2B buying process. Oh and AI. It helps. https://lnkd.in/gngJfSGp
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