Campaign Brief

Bastion Aotearoa's "Spotlight – Sunburn" work for Zeekr, created with Taika Waititi, has been named Bestads' Best Outdoor of the Week. Guest judge Claudi Potter (ECD, Joe Public, London) said: "What a way to demo a standard feature, and make it interesting... this makes me want to see the whole car". https://lnkd.in/gUhSC7Fx

Lumo Digital Outdoor has introduced two purpose-built digital billboards at Alexandra Park in Epsom, designed to follow the curve of the venue’s iconic Green Lane West gates. https://lnkd.in/gvyXwRju

George P. Johnson has announced launched Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio. https://lnkd.in/gXNYha3Q

CB's The New Wave: Elevencom on founding an agency during the GFC from an old army barracks in Mosman, staying lean by design, and using AI to clear the low-value work so the team can focus on the creative. "We don't want to be a big agency. We want to be a great agency doing great work for a select group of great clients." Read the Q&A on CB: https://lnkd.in/gQJaEXws

FVSE brings the drama with music production, sound design and mix for Uber Hong Kong's cantopop-fuelled "Keep Doing What You Do." Read the story on CB - https://lnkd.in/gy2auShP

Kylie Minogue fans will be ‘Spinning Around’ when they spot the latest Should’ve gone to Specsavers campaign, developed by TBWA\Melbourne, across key sites in Melbourne’s CBD and on route to the AFL Grand Final. https://lnkd.in/gF6zPxJk

Q Agency has announced the appointment of award-winning agency founder and former New York Google executive, Brent Richardson, as its inaugural General Manager, amid ambitious growth and AI plans. https://lnkd.in/gEvDdARq

Australia’s VANDAL has topped the production company rankings in Campaign Brief’s The Work 2026 with 37 Acceptances, narrowly ahead of Arcade Film Factory Philippines on 35. Thailand also delivered a strong showing, with FACTORY01 ranking #3 with 23 Acceptances and Suneta House #4 with 20, while Malaysia’s Directors Think Tank rounds out the top five with 18. https://lnkd.in/gHi7xDk3

KidsCan in New Zealand has launched Reflections, a new out-of-home, digital and social campaign created by Droga5 ANZ, to make visible the impact that poverty can have on a child’s ability to get to school. https://lnkd.in/gCtwiPs8

Ministers and dignitaries arriving in Fiji for the Pre-COP talks will be met at Nadi International Airport by billboards created by BRAINS, with a clear message: it’s time to call foul on fossil fuel advertising. https://lnkd.in/g9yQUfK5