AKQA

Sometimes the smartest tech is the kind that helps us forget about tech. In our latest campaign 🌼 "Garden Theory" 🌷 Google Pixel and Jamal Musiala invite us all to cut through the noise, be in the moment, focus on what matters. Proud to see the work featured in MUSE by The Clios — even prouder of the collaboration between Google Pixel Jamal Musiala FC Bayern München, all the amazing talent, artists, and our savvy WPP squad that we brought this to life with 🌺 AKQA https://lnkd.in/dZ3JdWeX Thank you! Shahnaz Mahmud

Great to have Richard Parkinson, Chief Brand and Marketing Officer at Prudential Financial, join our AKQA Global Town Hall. He was exactly what you want from a guest: smart, funny and willing to say what he actually thinks. We covered a lot, but a few things have stayed with me. First, taste. Richard’s view is that AI can give us extraordinary new capability, but it still struggles with taste. In a world where it becomes easier to make more things, the ability to make something distinctive, beautifully crafted and actually worth paying attention to becomes even more valuable. Second, one of the best things an agency can do is to know the client business deeply, not just the brief. As Richard put it, be interested in “the business of the business.” And then there was something Richard and I very much agree on: the importance of creating a culture of possibility. He told our team that one of the reasons he selected AKQA as their partner was that we imagined what their future could look like and showed them what's possible. That’s exactly what we mean when we talk about being a Frontier Agency. Imagine what’s next. Make what matters. Richard, thank you. You are a reminder that the best clients don’t just buy great work. They make the people around them better. A joy to have you with us. 👊🏽 Giles McCormack, Rosie Milton-Schönemann, Helder Santo, Peter Ammentorp Lund, Miriam Plon Sauer, Geoff Northcott, Arvind Singh, Ben Royce, Jonathan Bolden, Tim Devine, Maureen O'Neill Casteel, Quezia Soares, WPP

AKQA partnered with Google Pixel to turn FC Bayern München player Jamal Musiala’s incredible poise and control into a stylised world where football meets nature. A statement for quiet focus in a culture of constant noise, supported by the new Google Pixel 11 Pro. https://lnkd.in/e8tSarMg

We are honoured to be recognised at the 2026 Creativepool Annual with ten awards for work that imagines what matters next. Our commitment to creating new value is reflected in four Gold awards: for the life-saving brand system for The Volvo Cars Safety Standard, the impactful Reborn to be Alive initiative in Social Good, and The Art of Balance for Volvo Cars in Spatial Design. Further recognition came for pioneering projects including the Uber Couch to Action which received both a Silver in Data and the People’s Choice award. Our continued partnership with Volvo Cars was also celebrated with awards for the EX60 Reveal Event. These acknowledgements, alongside wins for LEMAIRE and the effectiveness of Reborn to be Alive, are a testament to our shared ambition with our clients: to find new value at the frontier of imagination and technology. Thank you to our clients and teams for their brave and inventive work. Explore all the winning entries on the Creativepool website https://lnkd.in/eWA42bG6

How do you translate a football club’s historic identity into a modern brand campaign? Marking an important milestone in the partnership between Nike and Vasco da Gama SAF, AKQA developed Born From The Wind, the launch campaign for the club’s third kit for 2026. A sail only serves its purpose when caught by the wind. The campaign frames Vasco's supporters as that precise force: an energy rising from the stands capable of shifting the momentum of a match. The work brings this narrative to life by pairing traditional club motifs with modern athletic innovation. An all-yellow silhouette pays tribute to the sails featured in Vasco’s crest, finished with black sleeve detailing and engineered with Nike Dri-FIT ADV performance technology for the Campeonato Brasileiro. Born From The Wind celebrates a partnership built to honour the club’s identity while driving momentum for a new generation of supporters. https://lnkd.in/eMgVTKgw

Introducing a new global campaign for HubSpot with director Max Siedentopf. The best people at their jobs make it look easy. Our campaign reveals what sits behind that confidence: HubSpot's agentic customer platform, connecting marketing, sales, and service teams with AI-powered tools and a Smart CRM so they can focus on what matters. Work that moves beyond B2B conventions to put people first. https://lnkd.in/ekhWa4vn

We’re delighted to partner with TurboTax to rethink the path from attention to choice. As people increasingly discover, evaluate and make decisions through culture, content and social platforms, the opportunity is to meet them in those moments, building the confidence and relevance that moves people towards TurboTax. As TurboTax’s newly appointed mid-funnel partner, AKQA will bring creativity, technology and cultural insight together to create a stronger bridge between brand awareness and choice via new kind of creative program for the 2026 tax season. Read the full story: https://lnkd.in/eX8Qijgs

Hi all. Speaker announcement for CC #1: Miriam Plon Sauer ⚡ As Global Chief Strategy Officer at AKQA, Miriam shapes strategic direction for world-renowned brands at the intersection of imagination and AI. Miriam's work centers on a fundamental conviction: AI is most powerful not as an efficiency tool but as a curiosity partner, one that helps ask braver questions and pursue more original solutions. She has developed proprietary methodology frameworks that embed AI-augmented thinking into strategy at scale, helping clients including Volvo, Samsung, and Google move from incremental thinking to genuine creative and commercial breakthroughs. Topic: Most AI agents are designed to remove friction. This talk makes the case for the opposite: agents deliberately built to make you pause, question, and exercise judgment, not skip it. Drawing on real examples from agents used daily in practice, this is a practical look at what "designing for friction" actually means, and why it might be the difference between agents that make you smarter and ones that quietly make you dumber.

This summer, AKQA partnered with some of the world’s most iconic brands and organisations to reimagine how sport is experienced on the pitch, in the stands and across fan communities. We introduced HawkAR: Inclusive Feed for blind and low-vision fans, in partnership with Wimbledon, The All England Lawn Tennis Club and Hawk-Eye Innovations, using synchronised spatial audio and augmented reality to bring live tennis closer to the action. https://lnkd.in/g_XxyQ7Z Power Your Fate with Powerade and WPP Open X helped redefine performance ahead of the FIFA World Cup 2026™ - Canada, Mexico and the United States, celebrating the unseen dedication behind every athlete’s journey. https://lnkd.in/edD7tGdq When World Cup branding covered Levi Strauss & Co. signage, The Cover Up transformed an unexpected restriction into a conversation about one of the world’s most recognisable brand identities. https://lnkd.in/eXyDNsY9 Discover more of our latest work at https://www.akqa.com/

AKQA Australia’s managing director Justine Leong and Meaningful Agency founder Jemima Simpson Smith have highlighted the importance of pushing through the mindset of the grass being greener elsewhere, and feeling like ‘jumping ship’ is the right thing to do. It comes as B&T continues its Women in Media Superwoman Series, presented by Are Media Pty Ltd, ahead of the B&T Women in Media Awards next week. The vodcast series, created as an Are Media x B&T content partnership, brings together women from across the media, marketing and advertising industries to share honest conversations about ambition, career journeys and what leadership looks like today. Reported by Melania Watson. Tom Fogden, Arvind Hickman, Oliver Cerovic, Mia Rogers. https://lnkd.in/gTG6d3Nc