For years, physical retail media was an information black box: unmeasurable and impossible to target with precision. Precision Media is changing that. Through our partnership with Advertima, the market-leading instore Retail Media tech, we're bringing digital-level targeting and accountability into the physical aisle at scale across Carrefour stores. Using AI computer vision and real-time sensor technology, we capture fully anonymized audience demographics and deliver relevant, targeted ads right at the point of decision, with the same impressions, sales uplift, and behavioral metrics you'd expect from online media. Online and offline retail media are converging into one standard: unified, measurable, and engineered for commercial impact.
نبذة عنا
Precision Media is the retail media powerhouse of Majid Al Futtaim, driving the transformation of modern advertising across the Middle East and Africa. Precision Media’s footprint spans ten markets: offering omnichannel capabilities across the UAE, KSA, Egypt, Qatar, and Kenya; integrated online and instore media across Bahrain, Kuwait, Oman, and Jordan; and instore media solutions in Georgia. We bridge physical and digital environments seamlessly. By combining our omnichannel proposition with first-party loyalty data and closed-loop measurement, we link digital intent with real-world buying behavior, giving our partners a rich, unified view of customer journeys across every touchpoint.
- الموقع الإلكتروني
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https://www.mafprecisionmedia.ae/
رابط خارجي لـ Precision Media by Majid Al Futtaim
- المجال المهني
- خدمات الإعلانات
- حجم الشركة
- ٥١ - ٢٠٠ من الموظفين
- المقر الرئيسي
- Dubai, Dubai
- تم التأسيس
- 2018
التحديثات
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For decades, marketing was built on a simple premise: if you bought enough reach, attention would follow. We relied on broad impressions, static billboards, and digital guesswork, hoping that visibility would translate into real-world business growth. Then the landscape fundamentally shifted. Third-party cookies began to disappear, human attention fragmented across channels, and brand leaders stopped asking for promises; they started demanding proof. The real challenge became connecting what a customer sees with what they actually buy. Precision Media by Majid Al Futtaim was built to deliver this exact synergy. Today, we power a connected network spanning 450 Carrefour and HyperMax stores, complemented by world-class destinations, spaces for culture, dining, and play. Every single year, more than 600 million people walk through our doors or log onto our platforms. That is 600 million human connections. Today, over 300 global brands partner with us not to chase impressions, but to turn media investment into verified, closed-loop growth. The era of guesswork is over, and the future of accountable advertising is already here. Retail Media is no longer an experiment, it is your most strategic growth lever. How is your brand adapting its media mix to leverage real-world shopper intent?