E. Tcholakova
Research expert covering Fashion, Apparel, Footwear and Accessories industries, as well as non-food FMCG in the Nordics.
VF Corporation - statistics & facts
VF Corporation is an American manufacturer of branded apparel, footwear, and accessories with its headquarters located in Greensboro, North Carolina. Founded in 1899, the company has products in over four thousand stores worldwide, many of which are located in the Americas region. The United States is responsible for most of the company's revenue, which amounted to a total of over 9.5 billion U.S. dollars in 2025.
While known for its outdoor brands, VF corporation also has a workwear sector which is comprised of brands The North Face, Vans, Timberland, and Dickies. Workwear refers to a fashion trend wherein clothes originally made for manual labor are incorporated into street style, gaining popularity in recent years.
Main business segments of VF Corporation
The company's businesses and brands are organized into four product categories: Outdoor & Action Sports, Jeanswear, Imagewear, and Other. Its Outdoor & Action Sports segment includes widely established brands such as Timberland, Eastpak, Jansport and The North Face. More than 5.5 billion U.S. dollars was generated in revenue from VF Corporation's outdoor and action sports segment in 2025. VF Imagewear is currently contracted to provide service uniforms and insignia for U.S. Customs and Border Protection officers. Popular brands produced in the Work segment include Dickies and Bulwark Protection. In 2018, VF Corporation enacted a strategic repositioning campaign that involved the spin-off of several of its jean companies into a separate firm, Kontoor Brands. Kontoor Brands, Inc. is a global lifestyle apparel company with a portfolio of some of the world's most iconic denim brands: Wrangler and Lee.VF Corporation's portfolio expansion
VF Corporation spent roughly 820 million U.S. dollars on advertising in 2025, remaining above the 800 million mark for the fourth consecutive year. Most recently in 2024, VF Corporation announced the sale of the streetwear brand Supreme to EssilorLuxottica, the company behind well-known sunglasses brands Ray-Ban and Oakley.While known for its outdoor brands, VF corporation also has a workwear sector which is comprised of brands The North Face, Vans, Timberland, and Dickies. Workwear refers to a fashion trend wherein clothes originally made for manual labor are incorporated into street style, gaining popularity in recent years.
