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Usage of fashion online shops in the UK 2025, by brand

Published by Statista Research Department, Sep 24, 2025

In 2025, when it came to usage of fashion online shops in the United Kingdom, Amazon was leading the way, with ** percent of respondents stating that they used the brand in the past 12 months. Second was Marks & Spencer with ***percent of people reporting use of the online shop.

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Fashion online shops usage in the United Kingdom in 2025, by brand

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Sources

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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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Statistics on " E-commerce in the United Kingdom (UK) "

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Overview

5

Online Retail

5

Consumer behavior

8

Major players

8

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Topics

E-commerce in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)Online food delivery in EuropeOnline shopping in EuropeHoliday e-commerce in Western Europe
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