# Singular – end-to-end attribution and analytics platform > Singular is a next-generation marketing analytics and attribution platform designed to power faster growth through smarter ROI insights. We unify attribution, cost aggregation, fraud prevention, ad monetization, and cross-platform analytics into one source of truth—enabling marketing teams to optimize performance, reduce manual work, and scale efficiently. Used by leading mobile-first and enterprise brands, Singular provides actionable insights with automated data pipelines, privacy-ready SKAN reporting, and the industry’s top fraud protection. > Explore solutions for marketing analytics, cost aggregation, ETL, mobile attribution, fraud prevention, and ad monetization. Access customer success stories, technical documentation, educational content on MMPs, SKAN, and deep linking, and thought leadership via the Singular Blog. The platform is trusted by growth teams to save time, align internal stakeholders, and drive high-performance user acquisition --- ## Pages - [AI Page](https://www.singular.net/ai-marketing-platform/): AI that thinks like a marketer built on Singular’sunified data foundation You define the rules. Singular AI does the rest.... - [Home Page](https://www.singular.net/): Smarter Insights Faster GrowthPowered by AI The end-to-end marketing platform to unify and move your data effortlessly, measure True ROI,... - [Quarterly Report 2025 Q4 KR](https://www.singular.net/quarterly-report-2025-q4-kr/): 사용 가능한 언어: 영어, 포르투갈어, 스페인어, 한국어, 중국어 소개 및 요약 (TLDR) 2025년 3분기는 온디맨드(On-demand)의 분기였습니다. 광고 지출이 다시 급증했고,... - [Quarterly Report 2025 Q4 ES](https://www.singular.net/quarterly-report-2025-q4-es/): Disponible en: Inglés, Portugués, Español, Coreano y Chino Introducción y TLDR El tercer trimestre de 2025 fue el trimestre de... - [Quarterly Report 2025 Q4 PT](https://www.singular.net/quarterly-report-2025-q4-pt/): Disponível em: Inglês, Português, Espanhol, Coreano and Chinês Introdução e Resumo (TL;DR) O terceiro trimestre de 2025 foi o trimestre do... - [Quarterly Report 2025 Q4](https://www.singular.net/quarterly-report-2025-q4/): Available in: English, Portuguese, Spanish, Korean and Chinese Introduction and TLDR Q3 2025 was the quarter of On-demand. Ad spend... - [Company](https://www.singular.net/about-us/company-culture/): Our values These values reflect who we are and help us make decisions about business, product, and culture. These are... - [People Page](https://www.singular.net/about-us/people/): Our people make up the DNA of Singular Our people are everything, and we’re not just saying that. Our Leadership... - [Data Processing Agreement](https://www.singular.net/data-processing-agreement/): This Data Processing Addendum, including its Attachments (“Addendum”) forms part of the Master Services Agreement (the “MSA”), between Singular Labs,... - [Master services agreement](https://www.singular.net/master-services-agreement/): MASTER SERVICES AGREEMENT Singular Labs, Inc. (“Singular”) provides unified marketing data, intelligent insights, and automation services which aim to enable... - [Partners](https://www.singular.net/partners/) - [Creative Challenge](https://www.singular.net/creative-challenge/): Tag all the visual similarities between two ads, see if you can match the AI’s speed and accuracy. Ready, set,... - [Food & Drink | vertical](https://www.singular.net/food-drink/): Optimize travel marketing with Singular’s analytics. Track journeys, boost conversions, and prevent ad fraud - [Travel | vertical](https://www.singular.net/travel/) - [Web Attribution](https://www.singular.net/web-attribution/): Unlock granular insights with Singular’s web attribution. Optimize user behavior tracking, CPAs, and cross-platform campaigns for better ROI - [CTV Attribution](https://www.singular.net/ctv/) - [E-commerce | Vertical](https://www.singular.net/e-commerce/): Singular's eCommerce Analytics and Attribution: A one-stop-shop attribution and analytics solution for all your marketing efforts. Learn more! - [Careers - Singular](https://www.singular.net/careers/): Join our talent-dense and compassionate team in a super well-funded, growing startup (everyone says it, but we really do have it!) - [Data Governance](https://www.singular.net/data-governance/): Eliminate data inconsistencies, protect data integrity, and unlock deeper reporting insights with automated data governance - [Growth Masterminds Podcast](https://www.singular.net/growth-masterminds-podcast/): Tune into Singular's latest podcasts on everything mobile marketing. Want to join as a speaker? Contact us! - [Press](https://www.singular.net/press/): Catch up on our newsworthy stories, download our brand materials, or contact us - [PC and Console Attribution | Singular](https://www.singular.net/pc-and-console/): Launch higher LTV titles with cross-platform measurement and ROI insights from users across PC, console, CTV, web, and mobile - [Webinars](https://www.singular.net/videos/): - [Guides](https://www.singular.net/report-and-guides/) - [Blog](https://www.singular.net/blog/): - [Success Stories](https://www.singular.net/customers-love-singular/): Learn why top brands trust Singular for advanced attribution and analytics, seamless data integration, and actionable insights to fuel their growth - [Finance | vertical](https://www.singular.net/fintech/): Level up your FinTech app's user acquisition and monetization with Singular's next-gen attribution and analytics - [Audience Management New | Singular](https://www.singular.net/audience-management/): Improve your ROAS with targeted messaging for defined audiences. Click here to learn all about it! - [Mobile Attribution Reviews](https://www.singular.net/mobile-attribution-reviews/): Don’t take it from us... read what our customers have to say Singular reviews sourced by G2 - [SKAdNetwork Adoption Dashboard Old](https://www.singular.net/?page_id=65618) - [SKAN Adoption page](https://www.singular.net/skadnetwork-adoption/): Live SKAdNetworkAdoption Dashboard Keep up with industry SKAN adoption in real-time to benchmark your adoption and improve your campaign planning. SKAdNetwork... - [Pipa Studios aumenta em 2x o número de usuários pagantes com melhor visibilidade e acesso aos dados](https://www.singular.net/case-study-pipa-portuguese/): Pipa Studios aumenta em 2x o número de usuários pagantes com melhor visibilidade e acesso aos dados - [Creative IQ](https://www.singular.net/creative-iq/): Singular’s Creative IQ helps you analyze, optimize, and scale ad creatives with AI tagging, ROI metrics, and full cross-channel visibility - [Gaming | vertical](https://www.singular.net/gaming/): Level up your mobile game app's user acquisition and monetization with Singular's next-gen attribution and analytics - [Cross-Device Attribution](https://www.singular.net/cross-device-attribution/): Get a complete picture of user acquisition and engagement across your users’ multi-device, cross-platform journeys - [Web3 Performance Measurement | vertical](https://www.singular.net/web3-measurement/): With Singular's Web3 Performance Measurement, you can cultivate, engage, and measure the next generation of apps and websites - [Marketing Analytics new](https://www.singular.net/marketing-analytics/) - [Compliant Attribution for Kids Apps | Vertical](https://www.singular.net/kids-app-compliance/): Singular's Compliant Attribution for Kids Apps helps you level up your user acquisition and monetization with next-generation attribution and analytics - [Ad Benchmarks](https://www.singular.net/benchmarks/): Compare your data directly against gaming industry benchmarks to rank your spend against others and understand where you may be over and underspending - [Security and Privacy](https://www.singular.net/data-security-privacy/): Up-to-date compliance, security, and privacy measures that keep up with the evolving needs of the market - [Cost Aggregation](https://www.singular.net/cost-aggregation/): All your spend data in one place, accurate and organized with the industry’s leading solution for cost reporting and aggregation. - [Partner Terms & Conditions](https://www.singular.net/partner-terms/): SINGULAR PARTNER TERMS OF SERVICE Welcome to Singular Labs, Inc. (“Singular”)’s partners portal (the “Portal”). Please carefully read the following... - [Ad Monetization](https://www.singular.net/ad-monetization/): Automate ad revenue data collection and align your monetization and user acquisition teams around a single source of truth - [MMP](https://www.singular.net/mmp/) - [SKAdNetwork Attribution](https://www.singular.net/skadnetwork/): Regain visibility into cohorted metrics and boost performance on iOS with the industry’s most advanced SKAdNetwork solution - [Fraud Detection and Prevention](https://www.singular.net/fraud-prevention/): Built by a highly-skilled set of cybersecurity scientists, Singular's Fraud Prevention Suite utilizes more prevention methods than any other solution - [Deep linking](https://www.singular.net/deep-linking/): Create dynamic user journeys to re-engage targeted segments using deep linking for better user experiences and higher marketing returns - [Mobile Attribution](https://www.singular.net/mobile-attribution/) - [ETL](https://www.singular.net/marketing-etl/): All your marketing data organized with best-in-class schemas and loaded into the data destination of your choice with the leading Marketing ETL solution - [Growth Masterminds podcast](https://www.singular.net/growth-masterminds-podcast-old/): Tune into Singular's latest podcasts on everything mobile marketing. Want to join as a speaker? Contact us! - [Deep Linking - old template](https://www.singular.net/deeplinking/): - [Data Transformation](https://www.singular.net/marketing-data/data-transformation/): All your marketing data organized with best-in-class schemas and loaded into the data destination of your choice with the leading Marketing ETL solution. - [Data Destinations](https://www.singular.net/marketing-data/data-destinations/): All your marketing data organized with best-in-class schemas and loaded into the data destination of your choice with the leading Marketing ETL solution. - [Marketing and ETL: ETL is the BI analyst’s no-code solution](https://www.singular.net/marketing-and-etl-etl-is-the-bi-analysts-no-code-solution/): Marketing ETL is critical to getting the right data to the right places in the right formats. Singular ETL moves data from thousands of platforms ... - [Pricing](https://www.singular.net/pricing/): Explore our different plans and pricing to find the best option for your business, or talk to an expert today! - [AWS Solutions](https://www.singular.net/partner-integrations/aws/): We’ve partnered with AWS for you to get the most out of your marketing data directly into your AWS applications. - [7 things your mobile attribution platform doesn't do (but should)](https://www.singular.net/resources/mobile-attribution-report/) - [How dynamic audience insights deliver the holy grail of advertising (and marketing)](https://www.singular.net/resources/dynamic-audience-insights-deliver-the-holy-grail-of-advertising-and-marketing/): Looking for audience insights? Re-engage & retarget new users by automatically distributing highly-configurable audience segments. ✓ Schedule a demo today! - [Marketing data integration: why you absolutely must combine cause and effect](https://www.singular.net/resources/marketing-data-integration-why-the-best-marketers-combine-cause-and-effect/): Looking for data connectors? Connect disparate data sources with the highest data governance standards to expose accurate insights. ✓ Schedule a demo today! - [Site Map](https://www.singular.net/site-map/) - [Let's Talk](https://www.singular.net/about-us/lets-talk/): Looking to get in touch with a member of our team to learn more about Singular? Drop us your contact info and let's connect! - [The Death of App Install Fraud on Android](https://www.singular.net/resources/ad-fraud-prevention-report/): Singular’s breakthrough in app install fraud, Android Install Validation, found that certain ad networks had 80-90% fraud rates. - [Marketing masterclass from expert mobile marketers](https://www.singular.net/resources/unify-at-home-marketing-masterclass/): What if you could get a marketing masterclass from the top experts on the planet like AirBnB, Lyft, Supercell, Rovio, StitchFix, and more? Now you can! - [Fraud Index Confirmation](https://www.singular.net/fraud-index-confirmation/) - [SOI Report Confirmation](https://www.singular.net/soi-report-confirmation/) - [Chief Growth Officer 2019: The state of the CGO](https://www.singular.net/growth-of-the-cgo/) - [ROI Index 2019](https://www.singular.net/roi-index-2018-top-mobile-media-sources/) - [Fraud Index 2017](https://www.singular.net/mobile-fraud-index/) - [ROI Index 2017](https://www.singular.net/roi-index-2017-top-mobile-media-sources/) - [Children's Privacy Notice](https://www.singular.net/children-privacy-notice/): This document provides notice of our information practices with regard to the Plug-In, as it pertains to child directed services - [Terms & Conditions](https://www.singular.net/terms/): These Terms of Service together with the executed mater services agreements form above (the “Service Entitlement”), govern your access and use of the Services - [Privacy Policy](https://www.singular.net/privacy-policy/): This Privacy Policy explains how information is collected and used by Singular Labs, Inc. and its subsidiaries and affiliated companies - [Budget Management](https://www.singular.net/budget-management/): Determine how your marketing budgets are pacing and protect against missed targets by tracking spend by app, platform, ad network, and more - [ROI & performance analytics](https://www.singular.net/roi-performance-analytics/) - [Fraud Prevention](https://www.singular.net/fraud-prevention-old/): Built by a highly-skilled set of cybersecurity scientists, Singular's Fraud Prevention Suite utilizes more prevention methods than any other solution. - [Automated Alerts](https://www.singular.net/marketing-automation/advertising-alerts/): Gain peace of mind and stay in the know with automated alerts for monitoring and notifications for all your marketing campaigns. - [Contact Us](https://www.singular.net/about-us/contact/): Questions? We have answers. Contact us today for general questions, support or career opportunities. - [Contact us](https://www.singular.net/contact-us/) - [Events](https://www.singular.net/about-us/events/): Looking to find Singular at an event? Check out our upcoming events schedule to find out where you can find and meet with our team! - [Data Governance](https://www.singular.net/marketing-data/data-governance/) - [Attribution](https://www.singular.net/marketing-data/mobile-attribution/): Accurately track and measure the impact of your marketing efforts across the entire user journey with attribution solutions tailored to your unique business - [Data Connectors](https://www.singular.net/marketing-data/data-integrations/): Connect disparate data sources to expose granular, timely, and accurate insights in order to maximize growth. - [Marketing Intelligence Report](https://www.singular.net/marketing-intelligence-platform/) - [New World](https://www.singular.net/marketing-intelligence-platform/new-world/) - [New Tools](https://www.singular.net/marketing-intelligence-platform/new-tools/): Interested in marketing intelligence? Get insights for growth by connecting effort with outcome at granular & aggregate levels. ✓ Schedule a demo today! - [New Results](https://www.singular.net/marketing-intelligence-platform/new-results/) - [Developers](https://www.singular.net/developers/) - [Overview](https://www.singular.net/resources/overview/) - [Integrations](https://www.singular.net/partner-integrations/integrations/) - [Sign up for a free trial](https://www.singular.net/demo/): Try us out! Sign up to unify your siloed marketing data, apply attribution and gain insights needed for growth. - [Resources](https://www.singular.net/resources/) - [About us](https://www.singular.net/about-us/): Learn about us, our team, our customers, and our mission to help businesses drive growth with unified marketing data. - [Partners](https://www.singular.net/partner-integrations/): Singular partners sit at the core of our technology, providing data excellence that drives intelligent insights. - [Home](https://www.singular.net/): - [Automation](https://www.singular.net/marketing-automation/): Interested in automated workflows for campaign management? Drive business growth with the best marketing analytics solution. ✓ Schedule a demo! - [Unified Marketing Data](https://www.singular.net/marketing-data/) - [Products](https://www.singular.net/marketing-analytics-platform/) --- ## Posts - [Validate PayPal Ads across the funnel with Singular](https://www.singular.net/blog/paypal-ads-full-funnel-measurement/): Singular enables PayPal advertisers to validate their campaigns across the full-funnel, as a certified member of PayPal’s Measurement Partnership Program... - [Stop guessing, start proving: Why Singular Incrementality is more than just another analytics tool](https://www.singular.net/blog/incrementality-testing/): The problem of proving your channel’s true incremental value Mobile marketers today face intense pressure. They need to deliver better... - [Advanced assists and multi-touch attribution: unlock true channel value with Singular](https://www.singular.net/blog/multi-touch-attribution-assists/): From fragmented journeys to actionable insights Today’s marketers operate across a fragmented ecosystem, balancing multiple networks, ad formats, and platforms.... - [Singular’s enhanced integration with Amazon Ads is now live in open-beta for customers via Android](https://www.singular.net/blog/amazon-ads-enhanced-integration-android/): What is the Amazon Ads enhanced integration? What is it? We are excited to announce the open beta of Singular’s... - [TikTok iOS real-time reporting is here (and it runs on Singular)](https://www.singular.net/blog/tiktok-ios-real-time-reporting/): TL;DR TikTok just made measurement for iOS campaigns significantly better: quicker, more accurate, and designed for compatibility with Smart+ to... - [Singular AI: where data meets action](https://www.singular.net/blog/singular-ai/): At Singular, we’ve always believed data should work for marketers, not the other way around. The rise of AI gives... - [AI and conversational interfaces are becoming new measurement frontiers](https://www.singular.net/blog/conversational-ai-marketing-measurement/): The new AI reality Conversational and AI-powered interfaces are changing how users interact with digital content. From voice assistants to... - [Top mobile games 2025: the global winners capturing players and revenue](https://www.singular.net/blog/top-mobile-games/): The mobile gaming market in 2025 continues to prove just how resilient and fast-moving it is. After a year defined... - [How to measure ROI when marketing signals disappear](https://www.singular.net/blog/roi-measurement-signal-loss/): Signal loss isn’t slowing down, it’s rewriting the rules of marketing measurement. With new privacy regulations and ecosystem changes rolling... - [Build a future-proof data activation and measurement stack for 2026](https://www.singular.net/blog/data-activation-measurement-stack/): Data activation challenges Marketers are producing more data than ever, yet they struggle with data activation. Campaign data flows from... - [ARPU, ARPPU & ROI: driving smarter mobile growth via mobile analytics](https://www.singular.net/blog/mobile-analytics-101-arpu-versus-arppu/): Are you a mobile marketer trying to get more ROI from your mobile app business? You already know that first-party... - [Singular's app install reporting for Meta iOS campaigns is getting even better](https://www.singular.net/blog/meta-aem-view-through-attribution/): More comprehensive insight on Meta Aggregated Events Measurement with view-through results. What’s new Singular has continued working closely with Meta... - [Beyond the MMP: Growing even faster with more data and richer context](https://www.singular.net/blog/beyond-the-mmp/): I bet you didn’t have a “beyond the MMP” blog post from an MMP on your bingo card today. And... - [Apple Ads pre-order attribution now live: Singular delivers immediate support](https://www.singular.net/blog/apple-ads-preorder-attribution/): Singular ensures you are ready for every major update from Apple Ads. TL:DR What is Apple Ads pre-order attribution? Apple... - [LTV > CPI = success: here’s how you do that consistently](https://www.singular.net/blog/ltv-cpi-success/): Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously. But how do you consistently... - [12 best console games of 2025: biggest sellers, highest rated, most loved](https://www.singular.net/blog/best-console-games/): What are the best console games so far in 2025? And, what does that list reveal about how the industry... - [OpenAI is the everything-platform ushering in the era of AI-first marketing](https://www.singular.net/blog/ai-first-marketing/): Are you ready for AI-first marketing? I’m not talking about using AI to do marketing. I’m talking about AI platforms... - [Mobile retargeting: 12 actionable takeaways from global experts](https://www.singular.net/blog/mobile-retargeting/): Is user acquisition the art of getting attention? If so, mobile app retargeting is the science of not losing it.... - [iOS 26 and the frozen Safari user-agent: why you don’t need to care](https://www.singular.net/blog/frozen-safari-user-agent/): TL;DR Time is standing still. While Apple’s iOS mobile operating system is at version 26, the company’s Safari web browser... - [Something big happened to SKAN 4 while we weren’t paying attention](https://www.singular.net/blog/skan-4-2025/): Something big just happened to SKAN 4. Specifically, to SKAN 4 adoption on the Meta platform. And almost no-one noticed.... - [Unlock Sharper iOS Measurement with Singular’s X Advanced SAN Integration](https://www.singular.net/blog/singular-x-integration/): More accurate, faster, and deeper insights for X Ads under ATT Apple’s App Tracking Transparency (ATT) has reshaped iOS advertising,... - [Hello Gemini! Singular now supports Gemini as well as ChatGPT, Claude, Cursor, Visual Studio Copilot](https://www.singular.net/blog/gemini-mcp/): Hello Gemini! Singular’s MCP integration now supports Google’s Gemini so you can talk to your data via yet another LLM.... - [Singular rated best mobile measurement partner by 1,864 marketers](https://www.singular.net/blog/best-mobile-measurement-partner/): Singular has once again been rated the best mobile measurement partner by marketers: 1,864 of them, as a matter of... - [25 essential mobile app marketing strategies and insights for 2025](https://www.singular.net/blog/mobile-app-marketing-strategy-trends/): Mobile app marketing isn’t the same game we played just a few years ago. Privacy got stricter, but platforms now... - [Retargeting strategy that works: talking to Self’s Paul Kovalski](https://www.singular.net/blog/mobile-app-retargeting-strategy/): Churn isn’t always a no. Sometimes it’s not now or maybe an I’m not sure ... or just a “sorry,... - [Top PC games right now from 5 different perspectives](https://www.singular.net/blog/top-pc-games/): What are the top PC games right now? Globally, almost a billion gamers boot up an actual PC to play... - [Mobile App Retargeting Guide: key insights to boosting engagement, retention, & monetization](https://www.singular.net/blog/mobile-app-retargeting-guide/): You can't win in the hyper-competitive mobile market without good mobile app retargeting. Get this guide now to up your... - [Inside SciPlay’s ELT strategy: more, more, and more data](https://www.singular.net/blog/elt-strategy/): What can you learn from SciPlay’s ELT strategy? Every major app publisher that is serious about growing has a Pokémon... - [Q3 2025 performance marketing state of the union: CTRs, CTV, creative, incrementality](https://www.singular.net/blog/performance-marketing-q3-2025/): Ad spend is up, performance marketing results are up, and the channels we used to call experimental are now actually... - [Singular + Xsolla: Unlock full-funnel ROI across mobile & web](https://www.singular.net/blog/singular-xsolla-integration/): Game developers are scaling beyond the app store — but fragmented data has been holding them back. That ends today.... - [The top on-demand apps right now](https://www.singular.net/blog/top-on-demand-apps/): What are the top on-demand apps right now? On-demand apps are hot. Super hot, in fact. When we want something,... - [What 2,000 apps reveal about media mix, ROAS, and app growth](https://www.singular.net/blog/app-growth/): You’re starting a new app. You want to advertise it. You go grab yourself an ad account at Meta and... - [12 tips on scaling ad spend from a $100 million marketer](https://www.singular.net/blog/scaling-ad-spend/): Scaling ad spend is HARD. When you find something that works — the right creative, offer, and ad network —... - [Top apps in China: what’s hot now?](https://www.singular.net/blog/china-mobile-app-market/): What are the top apps in China? It’s obvious that China is a massive mobile market: 1 of the most... - [Top travel apps for 2025: more than Uber, Google Maps, and Airbnb](https://www.singular.net/blog/top-travel-apps/): The world is in motion, and there are tens of thousands of mobile apps to help: trip planners, hotel apps,... - [India's festive shoppers: how marketers can win big in India's holiday season](https://www.singular.net/blog/indias-festive-season/): India’s festive season is upon us, and it’s the busiest shopping season of the year. Starting in late August with... - [Mobile gaming CTR is out of control (and much more from our Q3 Quarterly Trends Report)](https://www.singular.net/blog/mobile-gaming-ctr/): Mobile gaming CTR is out of control. Overall click-through rate in mobile advertising was up 5. 6% globally in Q2,... - [From Thanos to a golden age of marketing measurement](https://www.singular.net/blog/golden-age-of-marketing-measurement/): It’s probably a controversial statement, but we’re entering a golden age of marketing measurement right now. Not an easy age,... - [GPT-5 for marketers: GPT-5 is here (and GPT-4 is back)](https://www.singular.net/blog/gpt-5-for-marketers/): GPT-5 is here and that’s great news for marketers, especially if you’re using our just-released MCP integration with ChatGPT. In... - [The best mobile app analytics tools for growth in 2025](https://www.singular.net/blog/mobile-app-analytics/): Believe or not, choosing the right mobile app analytics tool can actually make or break your growth strategy. With millions... - [Top food delivery apps: global](https://www.singular.net/blog/food-delivery-apps/): Food delivery apps have come a long way, baby. Just 7 years ago in 2018 they took in $90 billion... - [Singular + ChatGPT: first MMP to connect ChatGPT to all your marketing data](https://www.singular.net/blog/singular-chatgpt-mcp/): San Francisco, CA – August 5, 2025 – Singular, a leading analytics, measurement, and data management partner for mobile app marketers,... - [6 UA lessons from the experts at Tilting Point (oh, and a $150M user acquisition fund)](https://www.singular.net/blog/ua-lessons/): Tilting Point just raised a new $150 million fund for user acquisition. They’re the money behind SpongeBob, Star Trek, Warhammer,... - [Marketing analytics landscape 2025: hello AI](https://www.singular.net/blog/marketing-analytics-landscape/): When you look at the state of modern marketing analytics in 2025, you need to take a few deep breaths.... - [Just use 1 ad network? 15 reasons why you still need an MMP](https://www.singular.net/blog/need-an-mmp/): Do you need an MMP if you just use one ad network? There’s more than a few mobile marketers and... - [Scaling mobile user acquisition strategy in 2025](https://www.singular.net/blog/mobile-user-acquisition-strategy/): For 99. 9% of apps, mobile user acquisition is the foundation of app growth. Scaling mobile user acquisition is critical... - [Win with creative: insights from TikTok, Craftsman+, Tinuiti, SplitMetrics, Liftoff, Moloco, and Singular](https://www.singular.net/blog/win-with-creative/): It’s tough to win with creative today. Everyone is smart, everyone is spending, everyone has AI, and everyone is fighting... - [Generative AI for marketing: 17 tools for app growth](https://www.singular.net/blog/generative-ai-tools-for-marketing/): Generative AI for marketing is getting really, really good in 2025. Creative is of course the ultimate fantasy. Inspired by... - [10 top tips for building web funnels, plus 1 tactic to boost revenue 20%](https://www.singular.net/blog/web-funnels-top-tips/): Web funnels are huge in subscription apps. It’s obvious why: web funnels are essentially an interactive long-form sales experience where... - [Creative fatigue in 2025: How to detect it, prevent it, and outsmart it](https://www.singular.net/blog/creative-fatigue/): In 2025, creative fatigue is still one of the biggest threats to campaign performance. No matter how compelling your ad... - [G2 redo: yep, Singular’s the top MMP again, according to 1,794 marketers](https://www.singular.net/blog/top-mmp/): It’s kinda getting to be a habit, no? Singular is the top MMP on the planet according to updated G2... - [AI-enabled marketing: what marketers are asking Singular via our Claude MCP integration](https://www.singular.net/blog/ai-enabled-marketing/): Last month we integrated Singular data and insights with an LLM to allow people to talk to their data: to... - [Best apps for kids in 2025: reading, drawing, math, learning, coding & more](https://www.singular.net/blog/top-apps-for-kids/): Looking for the top apps for kids in 2025? In most parents’ dream world, kids are using their phones and... - [RIP waterfalls: 3 levers to boost ad mediation revenue when MAX kills the waterfall](https://www.singular.net/blog/ad-mediation-revenue/): Mediation is changing. Waterfalls are out, bidding is in, and app publishers are losing control. Here's 3 things you can do ... - [AI marketing: 99% of marketers are using AI ... here's what they're doing](https://www.singular.net/blog/ai-marketing/): AI marketing tools are now mainstream. Discover what top marketers do with them, from creative optimization to predictive analytics - [Zero hallucination AI-generated marketing insight](https://www.singular.net/blog/zero-hallucination-ai-generated-marketing-insight/): You need great marketing data and charts fast. AI can deliver it, but you need a guarantee that there are zero hallucinations - [Post-truth ad measurement with Hannah Parvaz, Sara el Bachri, David Vargas, Eran Friedman](https://www.singular.net/blog/ad-measurement/): You can trust your ad measurement data, right? Sure ... and no. You have 7 ways to measure ad performance. You need to unify them ... - [AI is eating marketing. Here’s how marketers can stay relevant](https://www.singular.net/blog/ai-is-eating-marketing/): AI is reshaping marketing teams, tools, and tactics. Learn how to adapt and thrive in the era of intelligent automation - [Where to find the best value in mobile ad networks with the Singular ROI Quadrant](https://www.singular.net/blog/mobile-ad-networks-roi-quadrant/): You can use insights from the Singular ROI Quadrant to find the best mobile ad networks for your needs ... which may vary! - [Advanced Mobile Measurement is re-enabled: Singular now supports Meta’s AMM for both iOS and Android](https://www.singular.net/blog/advanced-mobile-measurement/): Meta's Advanced Mobile Measurement is back for iOS! Here's what you need to know to enable it for your apps with Singular ... - [Top finance apps globally by region: budgeting, payments, wallets, banking, investments, and more](https://www.singular.net/blog/top-finance-apps/): What are the top finance apps on the planet? It’s pretty clear by now that fintech is the future of... - [Now you’re a data genius too: get instant AI-powered marketing insights from top LLMs, starting with Claude](https://www.singular.net/blog/ai-marketing-insights/): You have data. You need insights. Now you can get AI-powered marketing insights from the world's top LLMs ... connected securely to Singular! - [Talk to your data: Singular launches instant AI-powered insights with top LLMs, starting with Claude](https://www.singular.net/blog/ai-insights-claude/): Get AI-powered insights right from the world's leading LLMs, starting with Claude. Singular's new integration is secure and powerful. - [iOS 26: Everything privacy-related Apple announced at WWDC 2025](https://www.singular.net/blog/ios-26-wwdc-privacy/): What's new in privacy for iOS 26? Here are 6 major things that Apple released at WWDC 2025, mostly for the new iOS version. - [WWDC 2025: 5 great updates for Apple’s AdAttributionKit, but there’s a catch](https://www.singular.net/blog/wwdc-2025-aak/): Apple brought 5 massive upgrades to AAK, AdAttributionKit at WWDC2025. Here they are, along with their uses and benefits ... - [AI adpocalypse: what are marketers going to do in the age of AI ads?](https://www.singular.net/blog/ai-adpocalypse-ai-ads/): The Verge says “Mark Zuckerberg just declared war on the entire advertising industry." Is that true? Will AI ads change everything? - [Inside Creative IQ: Singular's new AI-powered creative optimization suite](https://www.singular.net/blog/ad-creative-optimization/): How do you win in making great ad creative? AI will help. Testing is essential. But now you have Creative IQ from Singular ... - [CTV targeting gets 2-5X better with video-level targeting](https://www.singular.net/blog/ctv-targeting/): Can better CTV targeting make CTV advertising performant? Apparently, the answer is yes. Here's how it works ... - [Ad spend up, tariff impact in USA, global UA trends: The Q2 2025 Singular Quarterly Trends Report](https://www.singular.net/blog/quarterly-trends-report-q2-2025/): Welcome to Singular's Q2 2025 Quarterly Trends Report, with insight and data on all the major trends impacting mobile marketers ... - [Research: using 6+ ad networks correlates with higher ROI, lower CPI, higher retention](https://www.singular.net/blog/ad-networks/): Do you get more ROI when you add more ad network partners? Short answer: yes. You also get lower CPI and higher retention ... - [Brutal, flexible, global: How top marketers are unlocking outsized ROAS right now](https://www.singular.net/blog/unlocking-outsized-roas/): Here are the tech, tools, and strategies you need to unlock massive ROAS in your performance marketing campaigns ... - [Introducing Creative IQ: AI-powered insights for unstoppable creative growth](https://www.singular.net/blog/ai-powered-creative-optimization/): Discover Creative IQ, Singular’s new AI-powered creative optimization suite for marketers. Get visual, actionable insights to grow faster. - [Google's Integrated Conversion Measurement opens a new chapter for mobile](https://www.singular.net/blog/google-integrated-conversion-measurement-announcement/): Singular launches Google Integrated Conversion Measurement, delivering privacy‑first mobile attribution, real‑time insights and stronger ROAS - [Taking iOS payments in-house? Here’s how to measure it with your MMP](https://www.singular.net/blog/ios-payments-inhouse/): Taking iOS payments in-house? Great ... but don't forget that you need to tie that revenue to your UA costs. Here's how to do exactly that. - [How to get your Apple Ads SKAN postbacks (AKA Apple Search Ads SKAN postbacks)](https://www.singular.net/blog/apple-ads-skan-postbacks/): Why yes you can see your Apple Ads SKAN postbacks in your Singular dashboard along with all your other app install data. Here's how ... - [Checklist: should you take iOS payments in-house?](https://www.singular.net/blog/ios-payments/): So you want to take iOS payments in-house? Great. Now here's a bunch of things to think about to ensure everything works great ... - [Long live OAPs: Apple’s grip on out of App Store payments ‘broken’](https://www.singular.net/blog/oaps/): We all know IAPs, or in-app payments. Welcome to the era of OAPs: out of app payments. A judge just ruled Apple has to allow them ... - [The top 10 entertainment apps on iOS and Android in USA, Brazil, Japan, India, Germany, UK, and Korea](https://www.singular.net/blog/top-10-entertainment-apps/): The times, they are a-changing, as Bob Dylan sang. Entertainment apps are changing FAST, with major global trends competing with... - [Ad prices 2025: What Snap, Google, & Meta earnings will tell us](https://www.singular.net/blog/ad-prices-2025/): Will ad prices come down as a result of lower retail spend from e-commerce drop-shippers and importers? Time will tell ... - [How to get 1 million app users](https://www.singular.net/blog/1-million-app-users/): Competition for app growth is insane. Here's how to position yourself best to grow your app to 1 million users ... and beyond! - [The state of mobile measurement in 2025: an emerging golden age?](https://www.singular.net/blog/mobile-measurement-in-2025/): Are we in a golden age of attribution with the state of mobile measurement in 2025? Just maybe ... and here's why that's possible. - [Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads](https://www.singular.net/blog/mobile-advertising/): Today Singular released the 2025 Singular ROI Index, the most comprehensive report detailing winners in mobile advertising ... - [Snapchat Advanced SAN: what you need to know](https://www.singular.net/blog/snapchat-advanced-san/): More data. Better attribution. Privacy protected. It's all included in our new Snapchat Advanced SAN integration ... now live! - [AI-generated UGC is 60-70% awesome, 30-40% meh](https://www.singular.net/blog/ai-generated-ugc/): AI-generated UGC is quick, cheap, and (sometimes) awesome. What do you need to know to maximize its potential? - [Introducing Extract: modern data movement to unify your growth stack data](https://www.singular.net/blog/extract-growth-stack-data/): The modern mobile growth stack is complex and siloed. But you can unify your growth stack data with a new tool from Singular ... - [Singular is the global best MMP for 2nd year running, say 1,636 marketers](https://www.singular.net/blog/global-best-mmp/): Singular has been ranked as the global best MMP by a panel of independent marketers at G2 for the second year in a row ... - [Mobile game ad creative that crushes: the 2-second rule, 5% insanity, and more](https://www.singular.net/blog/mobile-game-ad-creative/): Mobile game ad creative is probably the single most important thing a mobile marketer needs to get right. Here's how - [Apple Search Ads adds support for SKAdNetwork, AdAttributionKit](https://www.singular.net/blog/apple-search-ads-skadnetwork-adattributionkit/): Apple Search Ads now supports SKAdNetwork, or AdAttributionKit as Apple now calls it. Initially ASA will support SKAN 1-3, then AAK later. - [Subscription apps: 17 things I learned from RevenueCat’s big new report](https://www.singular.net/blog/subscription-apps/): What is happening with subscriptions apps? I took a deep dive into RevenueCat's massive new report on subscriptions to find out ... - [Why France fined Apple $162M over ATT ... and how app tracking transparency might change globally](https://www.singular.net/blog/france-fined-apple/): France fined Apple $232M over ATT. What can Apple do to prevent the other 26 EU countries from doing the same? - [10 critical mobile app retargeting insights from an app with 100M monthly average users](https://www.singular.net/blog/mobile-app-retargeting/): Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps, especially in categories like shopping,... - [Mobile advertising analytics: 3 key trends shaping measurement](https://www.singular.net/blog/mobile-advertising-analytics/): Mobile advertising analytics is changing fast. 3 key trends include incrementality, on-device measurement, and modeled attribution ... - [Hello cross-device retention … hello higher ROAS, higher LTV, better campaign optimization](https://www.singular.net/blog/cross-device-retention/): Cross-device retention gives you a more accurate view of marketing results including CAC, LTV, and ROAS, regardless of what users do - [Mobile game monetization: separating winners & losers](https://www.singular.net/blog/mobile-game-monetization/): Learn the secret to mobile game monetization from expert Felix Braberg: design gameplay with ads in mind to maximize revenue and retention - [Apple Search Ads adds View-Through Attribution — Singular is ready](https://www.singular.net/blog/apple-search-ads-view-through-attribution/): Apple Search Ads view-through attribution is here! Singular supports it from day 1. But, if you choose, you can opt out. More info ... - [Top 100 fintech apps 2025: who’s winning and who's growing](https://www.singular.net/blog/top-fintech-apps/): Fintech is eating banking. Every traditional bank wants to be a digital bank, and every payments app, wallet app, and... - [iOS mobile measurement 2025: the tools that still work](https://www.singular.net/blog/ios-mobile-measurement/): What iOS mobile measurement methods are driving the greatest amount of growth? And which ones aren't worth it any more? - [State of user acquisition 2025: 8 top tips](https://www.singular.net/blog/user-acquisition-2025/): User acquisition 2025: all AI? All creative? All web2app? Or a mix of innovation and initiatives that all marketers need to implement? - [Free tools for ‘stupid simple’ game analytics: retention, LTV, DAU, ARPDAU](https://www.singular.net/blog/game-analytics-dau/): Discover Professor ARPDAU’s free tools for game analytics—simplify retention curves, predict LTV, estimate DAU, and optimize pricing. Learn more! - [The emerging LLM search advertising landscape: infographic](https://www.singular.net/blog/llm-search-advertising/): LLM search advertising will change everything about traditional search-based discovery and advertising. Here's an overview ... - [Incrementality testing insights from 750 million app installs](https://www.singular.net/blog/incrementality-testing-insights/): Of course, you already know: incrementality testing helps determine whether your ad spend is truly driving new user growth ...... - [UA 2025: recapping our massive state of user acquisition live event](https://www.singular.net/blog/ua-2025/): What will be critical for success in UA 2025? AI, sure, plus web2app, and more. Get all the details, including 14 predictions for growth ... - [20 reasons why American app publishers need to worry about data privacy laws (plus … how to make privacy sexy)](https://www.singular.net/blog/data-privacy-laws/): Since 2020, 20 U.S. states have implemented data privacy laws. That means you don't just need to worry about privacy in Europe ... - [Firebase Dynamic Links is shutting down. Here’s the deep linking solution you need](https://www.singular.net/blog/firebase-dynamic-links-deep-links/): Firebase Dynamic Links is shutting down in August. No worries: Singular deep links are here ... and they're significantly better, too. - [Scale ad spend to $10K/week profitably: 5 tips](https://www.singular.net/blog/scale-ad-spend/): How do you scale ad spend? Get a 10X unicorn creative, sure. But you also have to set up your campaigns right, and much more ... - [10X spike in traffic: Super Bowl leads to Super Traffic (and showcases Super Scalability)](https://www.singular.net/blog/super-bowl-traffic/): Super Bowl ads are expensive ... $8 million this year. But taking big bets on a massive traditional media campaign can have great results ... - [Ilkka Paananen TLDR: 9 things I learned from the Supercell CEO’s rollercoaster year-end recap](https://www.singular.net/blog/supercell/): Supercell just had its best year ever, and super CEO Ilkka Paananen explained why in a 2,500 blog post. Here are the highlights ... - [5 reasons why Web2app spend jumped 54% last year, UA predictions for 2025, and more](https://www.singular.net/blog/web2app-spend/): Web2app spend for mobile user acquisition is growing fast. But is it sustainable? We look at the data, and preview a big live event ... - [ELT vs ETL: Everything you need to know](https://www.singular.net/blog/elt-vs-etl/): ETL vs ELT: which is better? Well, if you have a lot of data and you need to move it, you have basically 2 options ... - [Women gamers: 9 things game publishers and marketers need to know](https://www.singular.net/blog/women-gamers/): How do you attract a gamer who doesn’t identify as a gamer? Figuring that out is a step in attracting... - [ChatGPT up 8,400%: Singular’s Q1 2025 Quarterly Trends Report](https://www.singular.net/blog/chatgpt/): Singular saw a massive 8,400% increase in customers getting clicks and traffic from ChatGPT in Q4 2024. The age of LLMs as search ... - [60% lower cost per trial via web2app?](https://www.singular.net/blog/web2app/): Learn how implementing web-to-app user acquisition can lower your app's cost per trial, enhance tracking, and reach new audiences - [Finally: ads on Threads. How will the value compare to X or Twitter?](https://www.singular.net/blog/ads-on-threads/): Very shortly, there will be ads on Threads. Meta is starting a test in the US and Japan with a small group of advertisers ... - [Welcome Charlie Cao, Singular’s new general manager for APAC](https://www.singular.net/blog/charlie-cao-apac/): Singular is happy to announce the appointment of Charlie Cao as its new general manager for the Asia-Pacific (APAC) region. - [How games are boosting revenue 30% using off-platform mobile payments](https://www.singular.net/blog/games-mobile-payments/): Learn how game developers are increasing revenue by adopting direct-to-consumer mobile payment solutions, reducing fees, and gaining control over transactions - [TikTok shutdown (and re-opening): advertiser impact](https://www.singular.net/blog/tiktok-shutdown/): Will TikTok actually shut down? If so, what happens to its users and its advertisers? TikTok says it will "go dark" on January 19 ... - [Mobile ad fraud: why customizable fraud rules are your best friend](https://www.singular.net/blog/customizable-fraud-rules/): We often hear Singular's fraud rules are too tough. We also often hear they're too lenient. But that's why they are customizable ... - [Media buying models: CPM, CPC, CPL, CPA, CPE, CPS, CPI, CPV, PPC, and more!](https://www.singular.net/blog/media-buying-models/): A breakdown of the various different digital marketing media buying models available, what they mean, and the pros and cons of each. - [Scaling games beyond 1 million players: 6 challenges](https://www.singular.net/blog/scaling-games/): When you're scaling games to 1M+ users, here are 6 challenges that you'll need to overcome. And some clues on how to do so ... - [The rewarded ad space is exploding and it’s all AppLovin’s fault](https://www.singular.net/blog/rewarded-ad/): Why is the rewarded ad network space exploding? Why are there 5 new incentivized ad networks every week? Because AppLovin ... and more ... - [Creator economy: the $250 billion tailwind behind influencer marketing (and UGC ads) in 2025](https://www.singular.net/blog/creator-economy/): There’s a reason influencer marketing has tripled since 2019. There’s also a reason why it’s forecast to continue to grow... - [Overlooked niches when growing games globally](https://www.singular.net/blog/growing-games-globally/): 60% of gaming user acquisition spend is concentrated in five markets. But are you missing opportunities when growing games globally ... - [Marketers, welcome to the privacy end game: you ain’t seen nothing yet](https://www.singular.net/blog/privacy-end-game/): We’re starting to see the privacy end game now. If you think you know privacy, think again. Marketers have ... - [Singular now supports ad revenue attribution for Meta installs, providing more accurate ROAS and LTV](https://www.singular.net/blog/ad-revenue-attribution/): Ad revenue attribution for Meta gives marketers and app publishers a better sense of ROAS and LTV of acquired users ... - [How to scale influencer marketing: 10 key tips](https://www.singular.net/blog/scale-influencer-marketing/): How do you scale influencer marketing? Hot tip: it’s not just by spending more money. There’s a lot more to being great at influencer ... - [This is how the rebels win: Epic Games Store to be pre-installed on millions phones](https://www.singular.net/blog/epic-games-store/): The Epic Games Store is going to be pre-installed on millions of smartphones from a major EU carrier. Many Bothans may have died, but... - [Hacking mobile games growth: the ultimate Growth Masterminds miniseries](https://www.singular.net/blog/hacking-mobile-games-growth/): Hacking mobile games growth in 2025: a 5-part miniseries with expert tips on creative, iOS marketing, scaling, retargeting, monetization, and more - [2024 year in review: what digital marketers need to know about the internet](https://www.singular.net/blog/2024-year-in-review/): Discover 2024 insights from Cloudflare: internet traffic growth, mobile vs. desktop trends, and the giants shaping digital marketing - [2025 mobile ad spend projections: Singular’s strategic customers’ ad spend jumped 41%](https://www.singular.net/blog/mobile-ad-spend-projections/): Everything looks up and to the right for mobile ad spend projections for 2025. Singular’s strategic customers spent more on ads last month ... - [How LTV forecasting can help you scale your mobile game 10X faster](https://www.singular.net/blog/ltv-forecasting/): About a decade ago, 1 very tasty game used cohort-based LTV forecasting to boost marketing spend from single-digit millions to $400 million... - [Welcoming Singular’s first-ever CMO, Stephanie Pilon](https://www.singular.net/blog/stephanie-pilon-cmo/): I am so happy to announce the appointment of Stephanie Pilon as Singular’s first-ever chief marketing officer. She is a truly special ... - [Retail subscriptions & going viral on Tiktok Shop with GNC VP Vivian Chang](https://www.singular.net/blog/retail-subscriptions/): Imagine going viral on TikTok and getting millions of free views on your products. Now imagine connecting those views to retail subscriptions. - [On Adjust, layoffs, and running an MMP](https://www.singular.net/blog/adjust-layoffs/): Last week we heard that our competitor Adjust laid off hundreds of people. To the people affected by this: I am sorry... - [Transportation, delivery, and on-demand: new research report](https://www.singular.net/blog/on-demand-report/): What do customers in transportation, delivery, and on-demand apps want? How do they want to be messaged and notified? - [8 keys to winning with web-to-app journeys](https://www.singular.net/blog/web-to-app/): It’s no secret that web-to-app journeys are exploding right now. There’s dozens of reasons why marketers — and CFOs — are turning to ... - [Why the Roku remote is boosting CTV ad conversion rates 5X over QR codes](https://www.singular.net/blog/ctv-ad-conversion-rates/): How can something as simple as a remote control boost CTV ad conversion rates literally 5X over QR codes? (Not to mention ... - [User acquisition diversification: DOOH, CTV, podcasts, radio](https://www.singular.net/blog/user-acquisition-diversification/): We recently asked: who’s focused on user acquisition diversification as a core priority? Almost everyone said diversifying ... - [Personalized ads: how valuable compared to generic ads?](https://www.singular.net/blog/personalized-ads/): Learn how personalized ads boost conversions and support small brands, backed by research on millions of users - [10 tips for creative that wins in 2025](https://www.singular.net/blog/creative-that-wins/): Creative that wins? It’s a billion-dollar question. Maybe a trillion-dollar question, since that’s what the ad market will apparently hit ... - [Q3 2024 Quarterly Trends Report: web2app up, casual games growing, non-traditional ad networks expanding, and more](https://www.singular.net/blog/q3-2024-quarterly-trends/): Singular’s Q3 2024 Quarterly Trends Report is here, and the name of the game is change. Of immediate concern are CPIs, CTRs, and IPMs ... - [Google antitrust: here’s what the states and DOJ say they want](https://www.singular.net/blog/google-antitrust/): What's going to happen in the Google antitrust case? This summer, an American court found Google liable of operating an illegal ... - [Programmatic mobile advertising: USA vs UK, Germany, India, Brazil, Japan, and more](https://www.singular.net/blog/programmatic-mobile-advertising/): Get insights into programmatic mobile ad trends across the USA, UK, Germany, India, and Brazil, with key data on ad formats, pricing, and more - [Snap’s big quarter: seeing its growth in Singular data](https://www.singular.net/blog/snap/): Snap just announced a big quarter with significantly improved revenue, users, earnings, and more. What’s interesting is that we can see ... - [Marcus Burke on web2app, Meta, SKAN, and why free trials suck so freakishly hard](https://www.singular.net/blog/marcus-burke/): Marcus Burke on free trials for subscription products, Meta's ad placements, and how web2app is hitting the sweet spot right now ... - [AI-driven ad automation: Tiktok Smart+ vs Meta Advantage+ vs Google App Campaigns](https://www.singular.net/blog/ad-automation/): AI-driven ad automation platforms that promise to do all the work for you are suddenly everywhere. Every major platform ... - [End cards: why you might be throwing away 30% extra conversions by not optimizing your end cards](https://www.singular.net/blog/end-cards/): Learn how optimizing end cards can boost ad performance by 30% through creative testing and data-driven strategies - [PayPal wants to fix retail media by aggregating millions of retail media ad networks](https://www.singular.net/blog/retail-media/): This week PayPal launched PayPal Ads. The goal: to fix retail media by aggregating 30 million merchants into 1 single ad network, sort of ... - [Medir el performance conjunto en apps y web: el reto del cross-device tracking](https://www.singular.net/blog/apps-y-web/): Si hace años decíamos que el perro es el mejor amigo del hombre, quizá desde hace unos años (no muchos)... - [New Unity CEO Matt Bromberg on games, ads, AI](https://www.singular.net/blog/unity-ceo-matt-bromberg/): I wanted to talk to Unity’s new CEO Matt Bromberg to learn about his new vision for Unity in game development, ad-based monetization, AI ... - [TikTok’s Advanced SAN integration in Singular: what you need to know](https://www.singular.net/blog/tiktok-advanced-san/): TikTok advanced SAN offers better visibility into TikTok’s true contribution to app performance campaign outcomes. It also provides more ... - [Singular now supports Advanced AEM for Meta iOS app promotion campaigns](https://www.singular.net/blog/advanced-aem/): Better data generally equals better results. So we’re happy to be able to report that Singular is supporting Advanced AEM from Meta ... - [CAPIs, CAPIs, CAPIs: everything you need to know about conversion APIs](https://www.singular.net/blog/capis/): We saw in Q1 of this year that Conversion APIs, or CAPIs, are hugely critical in the post-privacy marketing landscape for driving advertising - [Connected TV ad strategies: 10 tips on optimizing ad strategies via streaming media](https://www.singular.net/blog/connected-tv-ad-strategies/): 92% of marketers are using or planning on using CTV. Here are 10 hot tips on connected TV ad strategies that will help you win ... - [Amazon launches generative AI for ads: product videos, animated GIFs](https://www.singular.net/blog/generative-ai-ads/): Amazon’s new generative AI for ads will create custom videos showcasing retailers’ products in just a couple of minutes, automatically ... - [Top 8 mistakes in paid user acquisition, with Replug's Lorenzo Rossi](https://www.singular.net/blog/paid-user-acquisition/): Fed up with the BS in the app growth world? So we sat down and chatted about the top 8 mistakes people make in paid user acquisition ... - [UA via OEM: Android device manufacturers have some new tricks up their sleeves](https://www.singular.net/blog/ua-via-oem/): How valuable is it to get on a phone right from the very beginning? I’ve personally disregarded UA via OEM for years now ... - [SKAN vs AAK: similarities and differences](https://www.singular.net/blog/skan-vs-aak/): SKAN vs AAK: what are the differences and what are the similarities? And, do they even matter right now? - [Upgrade your MMP](https://www.singular.net/blog/upgrade-your-mmp/): An MMP is an MMP is an MMP, right? Dead wrong. We’ve put together a totally free and ungated argument why you should upgrade your MMP ... - [AI and mobile games: Roblox chief scientist Morgan McGuire](https://www.singular.net/blog/ai-mobile-games/): Discover AI’s role in mobile games and voice-controlled development, featuring insights from Roblox’s chief scientist, Morgan McGuire - [Holiday marketing mastery: 11 tips to dominate growth in Q4](https://www.singular.net/blog/holiday-marketing-mastery-q4/): Q4 is the golden quarter. Holiday marketing mastery can make or break the year for many verticals, especially retail and e-commerce ... - [Installing a third party app store on your iPhone](https://www.singular.net/blog/third-party-app-store/): How do you install a third party app store on your Apple iPhone? Like, for example, the Epic Games Store? Here's how ... - [¿Qué es SKAN y cómo afecta al mundo app?](https://www.singular.net/blog/que-es-skan-y-como-afecta-al-mundo-app/): Este es un artículo invitado sobre SKAdNetwork por David Sánchez-Camacho García. En el mundo app, siempre ha existido el rumor... - [Player motivation: are we forgetting the most important topic in game marketing?](https://www.singular.net/blog/player-motivation/): We talk a lot about CPI, CPA, core loops, targeting, engagement, and retention. But what about player motivation? - [Mobile attribution and affiliate marketing: an evolving landscape](https://www.singular.net/blog/affiliate-marketing/): How do mobile attribution and affiliate marketing fit together? A properly configured mobile advertising campaign becomes an integral ... - [Top apps 2024: Music, Entertainment, Travel, Fitness, and Food](https://www.singular.net/blog/top-apps/): What are the top apps in 2024 for Entertainment, Music, Fitness & Health, Food & Drink, and Travel? These are the best from 14 million ... - [Does your north star metric suck? And do you really need a growth team?](https://www.singular.net/blog/north-star-metric/): Prioritization is hard for most of us, but even harder — maybe — is having the right north star metric that everyone aligns around ... - [ATT opt-in rates 2024: down, down, down (but here’s how to improve)](https://www.singular.net/blog/att-opt-in-rates-2024/): ATT opt-in rates have been decreasing quarter over quarter for most of the past year, reaching critically low levels for many verticals ... - [The traditional app store model is under attack from both above and below](https://www.singular.net/blog/traditional-app-store-model/): The app store model is exploding in front of our eyes, under siege by both macro factors (government regulation) and micro factors ... - [Omnichannel targeting: 5 ways to leverage consumer insights](https://www.singular.net/blog/omnichannel-targeting/): Omnichannel targeting can be full of complexities that are difficult for startups and SMEs in particular to track and optimize. Here's ... - [Growing fintech apps in 2024: 5 things I learned in a chat with Self Financial’s Paul Kovalski](https://www.singular.net/blog/growing-fintech-apps/): Growing fintech apps in 2024 is interesting. Sort of like the alleged Chinese curse may you live in interesting times (AKA tough times) ... - [Singular’s Quarterly Trends Report: Q2 2024](https://www.singular.net/blog/quarterly-trends-report-q2-2024/): Hello trends! And hello Singular’s Quarterly Trends Report for Q2 2024! We’re seeing massive change in the mobile and wider... - [How to sell your app: insights from an expert](https://www.singular.net/blog/sell-your-app/): How do you sell your app? Dunno about you, but I can spend hours browsing Flippa or Sell My App, checking out all the apps and games for sale - [Hello Web AdAttributionKit ... the new Private Click Measurement](https://www.singular.net/blog/web-adattributionkit/): Apple also hinted at the existence of something called Web AdAttributionKit, the successor to Private Click Measurement ... - [How the cookie crumbles: on Google, Privacy Sandbox, & third party cookies](https://www.singular.net/blog/third-party-cookies/): What does Google’s recent step back from deprecating third party cookies mean for Privacy Sandbox on Android? - [The secret weapon behind Idle Tycoon's massive mobile success](https://www.singular.net/blog/massive-mobile-success/): No one has ever told me what Daniel Stammler said about the path he took towards massive mobile success and a 9-figure exit ... - [Top mobile app publishers right now: overall, fintech, games, music, and travel](https://www.singular.net/blog/top-mobile-app-publishers/): Looking for the top mobile app publishers? Here’s an early 2024 snapshot of the top mobile app publishers in travel, music, games, and more - [Privacy Sandbox Simulator: get a sneak peek NOW at the data you’ll get](https://www.singular.net/blog/privacy-sandbox-simulator/): Welcome to Privacy Sandbox Simulator, the way to know now what kind of data you’ll get once Google flips a switch and ... - [Why you need creative for Google: a Google-specific creative strategy](https://www.singular.net/blog/creative-for-google/): Mobile app marketers need to build creative for Google specifically. Why? Because YouTube. There's probably more ... - [Singular is the best MMP, say G2 results based on 1,434 marketer reviews](https://www.singular.net/blog/best-mmp/): Singular is the best MMP on the planet, according to business software and services reviews site G2. That’s based on in-depth verified - [Fintech apps: 4 themes & 9 trends to watch in 2024](https://www.singular.net/blog/fintech-apps-trends/): Are fintech apps still hot? According to a recent report by Boston Consulting Group, the answer is pretty much “yes, but …” - [4 frameworks for killer mobile app retention](https://www.singular.net/blog/4-frameworks-for-killer-mobile-app-retention/): How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart ... - [User acquisition Olympics: Win gold at the 2024 summer games](https://www.singular.net/blog/user-acquisition-olympics/): Maximize your app's growth during the 2024 Summer Olympics with expert tips on user acquisition, app icon optimization, and engaging in-app events - [What’s winning in mobile games in 2024?](https://www.singular.net/blog/mobile-games-2024/): What’s winning in mobile games in 2024? According to Adjoe’s recent mobile games report, the market as a whole is growing, casual gaming ... - [Creative winners: tips from the best in the world on how to make creative that converts](https://www.singular.net/blog/creative-winners/): How do you win in ads? Good targeting, sure. Great partners, absolutely. Excellent analytics and attribution, you bet. But creative winners - [Protected App Signals is a game changer for Privacy Sandbox targeting and ad relevance](https://www.singular.net/blog/protected-app-signals/): Google has massively upgraded Protected Audiences API in Privacy Sandbox with, among other things, Protected App Signals. The result is ... - [App Intents in iOS 18: on-device marketing, engagement, retention](https://www.singular.net/blog/app-intents-ios18/): Can App Intents in iOS 18 help grow your app? Magic 8 Ball says … all signs point to yes! Here's why ... and how to get started. - [Free BI: MMP to Google Sheets now available for ALL Singular customers](https://www.singular.net/blog/mmp-to-google-sheets/): If you’ve been dreaming about getting data straight from your MMP to Google Sheets, today is your lucky day. Your... - [Apple’s new AAK: AdAttributionKit and creative with Dataseat’s David Philippson](https://www.singular.net/blog/aak/): Dataseat CEO David Philippson and I got very lucky this week when chatting about Apple’s new AAK, or AppKit, or App AdAttribution framework - [AdAttributionKit: the new SKAdNetwork?](https://www.singular.net/blog/adattributionkit-the-new-skadnetwork/): Hello AdAttributionKit. Goodbye SKAdNetwork?At WWDC 2024 this morning, Apple unveiled more details about AdAttributionKit, which is ... - [Why removing items from a wishlist is a strong buying signal: AI agents and app retention](https://www.singular.net/blog/ai-agents-retention/): Should you have AI agents assigned to every single app user? Imagine the results if you could do exactly that … - [Subscription apps and SKAN 4: #winning?](https://www.singular.net/blog/subscription-apps-and-skan-4-winning/): SKAN 4's benefits are clearest for subscription apps, where better in-app conversion tracking presents a giant leap forward in possibilities. - [Your first million app users: 15 keys for mobile growth](https://www.singular.net/blog/first-million-app-users/): How do you get your first million app users? It’s hard: you generally have to start from scratch, especially if you’re ... - [Stop A/B testing creative now? AI is killing traditional testing …](https://www.singular.net/blog/a-b-testing-ai/): Discover the future of creative optimization: AI vs. A/B testing. Learn how AI revolutionizes ad performance analysis. Tune in to our podcast for more! - [GDPR in the USA? Here’s what the American Privacy Rights Act of 2024 says](https://www.singular.net/blog/american-privacy-rights/): Will the United States soon have its own national version of Europe’s GDPR? Here is the American Privacy Rights Act of 2024 ... - [Protected Audiences API in Privacy Sandbox: a better Topics API?](https://www.singular.net/blog/protected-audiences-api/): Google has significantly expanded the functionality of multiple parts of Privacy Sandbox, especially the Protected Audiences API ... - [iOS user acquisition 2024: 16 top tips](https://www.singular.net/blog/ios-user-acquisition-2024/): iOS user acquisition is hard, and it’s getting harder. You need some help and smart tips to make it just a little bit easier ... - [5 Jedi mind tricks for insane app retention rates](https://www.singular.net/blog/app-retention-rates/): Everyone wants insane app retention rates. Most people get single digits, grumble, and put more money into the growth slot machine to ... - [Mobile quarterly trends: get all the latest data insights in Singular's new Quarterly Trends Report](https://www.singular.net/blog/mobile-quarterly-trends/): Mobile quarterly trends: CPI is up, 4 networks whose names you’d probably recognized gained the most new advertisers in the past quarter ... - [Teens and games: what the latest data says](https://www.singular.net/blog/teens-and-games/): Most teens play games. Most teens play games to be social. And most teens play games on multiple platforms. But there are some big ... - [Unified measurement for iOS mobile attribution is better than friendly fairies](https://www.singular.net/blog/ios-mobile-attribution/): How can you get a single, de-duplicated, accurate view of UA activity on iOS devices? It's hard but necessary for iOS mobile attribution ... - [Marketers and AI: get started, and future-proof your skillset](https://www.singular.net/blog/marketers-and-ai/): If “marketers and AI” were in a relationship, their Facebook status would probably be “it’s complicated.” Why? - [14 reasons your game isn’t growing, straight from the gunslinger of game growth](https://www.singular.net/blog/game-isnt-growing/): You've invested so much but your game isn't growing. Why? What is the problem? Why are all the dollars you're spending not ... - [Why TikTok is mostly OK despite offering IAPs on the web](https://www.singular.net/blog/tiktok-iaps-web/): “TikTok may be routing around the App Store” and as such, could be in trouble with Apple for offering IAPs on the web. True? - [Google and modern marketing measurement: the measurement tripod](https://www.singular.net/blog/modern-marketing-measurement/): Google sees modern marketing measurement as a tripod. The 3 legs of the measurement stool, as Mountain View sees it, are attribution ... - [How to drive organic social downloads even if you’re a total noob](https://www.singular.net/blog/organic-social-downloads/): You see random silly things go viral, products explode, and apps go nuts ... but how do you drive organic social downloads? - [SKAN 4 strategy: how to transition from SKAN 3](https://www.singular.net/blog/skan-4-strategy/): SKAN 4 is here and we’re starting to see about 40% adoption across the supply side of the industry. That... - [Fixing iOS attribution](https://www.singular.net/blog/fixing-ios-attribution/): Can you fix iOS attribution? How do you get true organics in iOS user acquisition? How do you manage measurement for networks ... - [TikTok has the most complete public ad library: Mozilla report says](https://www.singular.net/blog/tech-ad-library-rankings/): According to a massive new Mozilla report on tech platforms’ ad libraries, TikTok has the most complete public ad library. However ... - [Growing mobile apps in 2024: 5 ways app makers are winning despite challenges](https://www.singular.net/blog/growing-mobile-apps-2024/): How are app publishers winning in a tough economy? How are they growing mobile apps despite so many economic, financial, and ... - [Women in growth: celebrating 5 inspiring leaders](https://www.singular.net/blog/women-in-growth/): Some of the best careers are built with uneven bricks. Often the smartest people take twists and turns, and that's true of women in growth ... - [How to leverage custom product pages for your app or game](https://www.singular.net/blog/custom-product-pages-apps/): In this blog post, we're going to learn how to enhance your app’s market presence with Custom Product Pages (CPPs) - [Singular’s iOS Unified Measurement boosts accuracy 31%, providing true organics, accurate CPIs, 35-day cohorts](https://www.singular.net/blog/unified-measurement/): We’re extremely excited to announce our new proprietary measurement methodology: Unified Measurement. This method is superior ... - [Ad spend growth: app verticals that are growing over the last 6 months](https://www.singular.net/blog/ad-spend-growth/): Discover which app verticals are seeing explosive ad spend growth in 2024, and which ones are lagging behind - [Multiple breakdowns: how to get more data from your ad networks than they offer (sort of)](https://www.singular.net/blog/multiple-breakdowns/): How can you get more data from your ad network partners than they provide? Simple answer: ultimately, you can’t. More complex answer here - [USA vs Apple: the 27 spiciest bits in the Apple antitrust lawsuit](https://www.singular.net/blog/apple-antitrust/): Apple antitrust: this is a big one ... an antitrust USA vs Apple lawsuit. Here are the 27 spiciest bits in the DOJ lawsuit filing ... - [Top global ad networks: talking ROI Index with SplitMetrics](https://www.singular.net/blog/top-global-ad-networks/): Singular just released the 2024 ROI Index showcasing the top global ad networks for mobile user acquisition. The goal: analyze billions ... - [Mobile games user acquisition strategy 2024](https://www.singular.net/blog/mobile-games-user-acquisition-strategy/): Great. Yet another stupid mobile games user acquisition strategy post with brilliant tips like A/B test your ads, set goals ... OR NOT! - [Yep, you probably need a CMP (consent management platform)](https://www.singular.net/blog/cmp/): Blame Europe if you like. But the need to have a CMP or consent management platform is likely going to be obvious in multiple geos ... - [MMP: how to choose a Mobile Measurement Partner (and why you need one)](https://www.singular.net/blog/how-to-choose-mmp/): Ultimately, a mobile measurement partner is a growth tool advanced marketers use to collect, organize, understand, and activate ... - [SHEIN used 50,000 creatives last year. Here’s how to win with creative in 2024](https://www.singular.net/blog/win-with-creative-2024/): Fast growth requires a lot of ad creatives and images. Or does it? What’s the best strategy to win with creative in 2024? - [Gaming DNA: what factors matter most in mobile, console, PC games](https://www.singular.net/blog/gaming-dna/): Why do gamers like certain games and not others? What ingredients should you sprinkle into your game to attract specific... - [Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era](https://www.singular.net/blog/singular-roi-index-2024/): We are super-pleased to announce the 2024 edition of the Singular ROI Index, where Singular takes trillions of data points and ... - [The simple reason why no ad network is at 100% SKAN 4 yet (and won’t be for years)](https://www.singular.net/blog/100-skan-4/): Fast forward to today and the content-focused social platform is at 95% SKAN 4 … but not 100% SKAN 4. Why is no ad network ... - [Tracking cross-platform ROAS for PC, console, mobile marketing](https://www.singular.net/blog/cross-platform-roas/): How can you manage performance marketing in a cross-platform scenario?One really good option is with Singular’s recently-announced ... - [17 things advertisers can learn about Reddit thanks to its IPO documents](https://www.singular.net/blog/reddit-ipo/): Reddit is going public, which is great news for early investors. But it’s also great news for advertisers, because ... - [SKAN 4 network adoption update: Meta blasts off (again)](https://www.singular.net/blog/skan-4-network-adoption/): When will SKAN 4 network adoption actually happen? Well, the big news right now is that Meta is back to play in a big, big way ... - [Great new book >> Game Analytics: Retention and monetization in free-to-play mobile games](https://www.singular.net/blog/game-analytics/): Ever wish someone had written the book on everything about making mobile app businesses run? You need to check out Game Analytics ... - [9 new channels for mobile user acquisition I’m seeing in 2024](https://www.singular.net/blog/new-channels-for-mobile-user-acquisition/): I was recently prepping the 2024 Singular ROI Index and found 9 new channels for mobile user acquisition ... - [Maximize ad monetization revenue: RTB vs manual (or, how to get sly with AdOps)](https://www.singular.net/blog/maximize-ad-monetization-revenue/): How do you maximize ad monetization revenue in your app? Should you let the RTB engines do their thing, or should you manually adjust how they operate? - [D2C for mobile games: how to save on app store fees WITHIN the rules](https://www.singular.net/blog/d2c-for-mobile-games/): Is it possible to make D2C for mobile games work? Safely and legally? Maybe ... here's how 1 expert suggests ... - [AllTrails CEO Ron Schneidermann on becoming Apple’s 2023 iPhone app of the year](https://www.singular.net/blog/iphone-app-of-the-year/): In a chat about AllTrails becoming iPhone app of the year, I asked about key growth factors. His answer was literally unique .... - [PC and console measurement: now live for all from Singular](https://www.singular.net/blog/pc-and-console-measurement/): Wouldn’t it be great to measure everything everywhere in one place, all at once, with a single tool? Welcome to... - [Apple’s new Core Technology Fee could cost free apps $400,000 a month (or you can just stick with the old App Store rules)](https://www.singular.net/blog/apples-core-technology-fee/): That $1.5 million in monthly ad revenue would not go far when you’ve got Apple Core Technology Fee of $4 million or .... - [AI for UA: chatting with AppSamurai’s Faheem Saiyad](https://www.singular.net/blog/ai-for-ua/): Where can AI help in mobile user acquisition? I recently chatted with a director at mobile advertising platform AppSamurai, about AI for UA. - [Live: Singular’s integration with Protected Audiences in Privacy Sandbox for Android](https://www.singular.net/blog/protected-audiences/): Singular’s integration with Protected Audiences in Privacy Sandbox for Android is now live in beta and will be entering real-world testing... - [Elevating Web3 mobile app campaigns: Singular + Addressable](https://www.singular.net/blog/web3-mobile-app-campaigns/): Addressable and Singular are partnering to drive Web3 mobile app campaigns using on- and off-chain insights - [External iOS payments for in-app purchases now live: 3 big problems](https://www.singular.net/blog/external-ios-payments/): External iOS payments for in-app goods are now available in the U.S., thanks to the 2021 Epic Games lawsuit against Apple. But don’t ... - [Steve Jobs was right: this 1 ad creative change boosts revenue by 15%](https://www.singular.net/blog/ad-creative/): Up to 75% of an ad’s ability to make a brand impression is due to creative, and ad creative is responsible for as much as 49% of all ... - [Organic + viral: how a budding super app is growing in India](https://www.singular.net/blog/growing-in-india/): A well-funded new super-app is using traditional viral marketing and offline organic growth for something different: growing user acquisition in India - [8 things SKAN 4 provides that you can’t get from SKAN 3](https://www.singular.net/blog/skan-4-provides/): What are 8 things SKAN 4 provides that actually give you what SKAN 3 does not? We asked 5 experts in a recent ... - [Crush mobile measurement on iOS and get CPIs 40% under benchmark: How to win on SKAN](https://www.singular.net/blog/crush-mobile-measurement-on-ios/): How do you crush mobile measurement on iOS under SKAdNetwork? And how do you get 40% cheaper app installs on TikTok? You start by ... - [Unveiling Singular’s first ever Quarterly Trends Report: Q4 2023](https://www.singular.net/blog/quarterly-trends-report-q4-2023/): I am super-excited to unveil Singular’s first ever Quarterly Trends Report. If you follow mobile marketing at all, you know that ... - [Planting trees versus picking fruit: CTV and user acquisition](https://www.singular.net/blog/ctv-user-acquisition/): Mobile user acquisition going slow? Learn how CTV ads can supercharge your app downloads with powerful storytelling and laser-focused targeting - [10 top tips for ASA and ASO in the era of SKAN](https://www.singular.net/blog/asa-and-aso/): ASA and ASO are deeply connected. Good ASO boosts ASO, and using ASA intelligently makes your ASO better. It’s easy to start ... - [SKAN 3 in review: 16 insights we learned](https://www.singular.net/blog/skan-3-in-review/): Only 5.4% of marketers using SKAN 3 say things are going great. So we did a SKAN 3 in review webinar, and here's what we learned ... - [Apple's SDK requirements: What each of the 86 privacy manifest requiring SDKs does](https://www.singular.net/blog/privacy-manifest-sdks/): Here's a list with all 86 iOS app development SDKs and libraries, along with brief overviews of what they do, and ... - [66% of iOS marketers now working on SKAN 4; 5.4% say SKAN 3 is ‘going great’](https://www.singular.net/blog/skan-ios-marketers/): 66% of iOS marketers are working on or testing SKAN 4 right now. Almost a quarter are not even considering it yet. - [Product marketing vs user acquisition: Rovio VP on the difference, and why it matters](https://www.singular.net/blog/product-marketing-vs-user-acquisition/): What’s the difference between a product marketing manager and a user acquisition manager? It's possible Office Space has the ... - [Top ad networks 2023 by growth (so far!)](https://www.singular.net/blog/top-ad-networks-2023/): That made me kind of curious … what are the top ad networks 2023 by growth? Good thing Singular has a lot of data ... - [Pepsi, mobile, and generative AI: engaging with billions of customers one on one](https://www.singular.net/blog/pepsi-mobile/): How does a brand form a 1:1 relationship with billions of customers simultaneously, globally, in hundreds of languages? Pepsi mobile apps ... - [Hello Reddit: don’t look now, but SKAN 4 postbacks are trending up](https://www.singular.net/blog/skan-4-postbacks/): Don’t pop the champagne yet, but there’s a definite trend from August through to November of gradually increasing SKAN 4 postback share ... - [Make SKAN work in the real world: 15 tips for specific verticals and monetization models](https://www.singular.net/blog/make-skan-work/): How do you make SKAN work in the real world? Here are 15 tips for specific vertical and monetization models ... - [47% of marketers think this is the hardest part of Privacy Sandbox (and much more from our webinar with Google, Gameloft, and Tinuiti)](https://www.singular.net/blog/hardest-part-of-privacy-sandbox/): We recently hosted a webinar with Google. One of the things we learned: what marketers consider to be the hardest part of Privacy Sandbox. - [Meta Install Referrer brings back view-through attribution on Android](https://www.singular.net/blog/meta-install-referrer/): Meta is introducing a privacy-safe way to get user-level click-through and user-level view-through attribution: the Meta Install Referrer - [Google’s Performance Max adds generative AI for ads: the floodgates are opening for all ad platforms](https://www.singular.net/blog/generative-ai-for-ads/): Yesterday, Google announced P-Max is adding generative AI for ads in beta. Over the next few months the floodgates will be opening ... - [State of UA 2023: trends in mobile web, CPI, ad formats, and growth strategies](https://www.singular.net/blog/state-of-ua/): So what is the state of UA in late 2023? It’s a weird, weird time, and not just for user acquisition pros. Spend is down, the ... - [From the first-ever banner ad to generative AI in advertising](https://www.singular.net/blog/generative-ai-in-advertising/): The first-ever banner ad is a long way from generative AI in advertising. But one of the same people who worked on placing that banner ... - [Meta will charge 2X average ad revenue for EU subscriptions](https://www.singular.net/blog/meta-subscription/): Meta will charge the equivalent of $127.40 for an annual subscription to its services in the EU starting in November 2023. That's double ... - [Comparing the emerging Google and Apple suites for privacy, marketing, and attribution as Google preps IP Protection](https://www.singular.net/blog/google-apple-privacy-marketing-attribution/): Comparing the emerging Google and Apple suites for privacy, marketing, and attribution as Google preps IP Protection. Learn more here! - [From privacy thresholds to crowd anonymity, plus much more SKAN 4 help: Singular’s Eran Friedman on AdBites](https://www.singular.net/blog/skan-4-help/): From privacy thresholds to crowd anonymity, plus much more SKAN 4 help: Singular’s Eran Friedman on AdBites - [App monetization insights: What can we learn from 24 trillion in-app ad bid requests?](https://www.singular.net/blog/app-monetization-insights/): Learn how to optimize your app monetization strategy with data from Kayzen's report on 24 trillion mobile ad bid requests - [Do high-CTR playable ad units work?](https://www.singular.net/blog/high-ctr-playable/): Do high-CTR playable ads that pop up insanely high click-through rates actually work? Do they achieve what advertisers want ... - [Free admon: Ad monetization insights now available in Singular’s free tier](https://www.singular.net/blog/free-admon-ad-monetization/): Singular’s free tier now has free admon insights included along with global-best mobile attribution, ROI analytics, and ... - [How to leverage influencer marketing to double app downloads](https://www.singular.net/blog/influencer-marketing-app-downloads/): How can you use influencer marketing to have a huge chunk of your target audience download your new or existing app? Here's how ... - [The 15 worst user acquisition mistakes you can make](https://www.singular.net/blog/user-acquisition-mistakes/): What are the 15 worst user acquisition mistakes you can make? The most awful, horrible, shot-myself-in-the-foot mistakes? Here are the top... - [The next great China app purge is likely coming soon: you will now need Chinese government approval to list your iOS apps](https://www.singular.net/blog/ios-apps-china/): Going forward, app publishers will need Chinese government approval to list their apps on the iOS App Store for China ... - [Privacy Sandbox on Android, part 2: noise, audiences, data, and metrics](https://www.singular.net/blog/privacy-sandbox-noise-audiences/): We now know a lot more about Privacy Sandbox, how it works, what data marketers will receive from it, and how Singular will ... - [App marketing in India: so much growth, so much promise](https://www.singular.net/blog/app-marketing-india/): You have to be insanely good at app marketing in India to make a dent in this competitive market. India is an extraordinary mobile market ... - [GAID: What is a Google advertising ID?](https://www.singular.net/blog/google-advertising-id-gaid/): A quick and simple breakdown of what the Google Advertising ID (GAID) is, what the privacy implications are, and what marketers need to know. - [Generative AI for marketing: 10 things digital marketers are doing with generative AI right now](https://www.singular.net/blog/generative-ai-marketing-trends/): Brands are using generative AI for marketing to get better faster. I recently chatted with Winclap general manager Avi Ben-Zvi about how ... - [7 Apple Search Ads hacks & tips you should try](https://www.singular.net/blog/apple-search-ads-hacks/): Here are 7 Apple Search Ads hacks and tips to maximize your performance on one of the most important user acquisition platforms ... - [Ad monetization hacks, unwritten laws, & keys to success with Felix Braberg: we chat Google, Amazon, Moloco, and more](https://www.singular.net/blog/ad-monetization-hacks/): So you want to learn all the ad monetization hacks, unlock the keys to success, and grow to $50,000 or $80,000 a day in admon revenue? - [SKAN 4 is coming: we’re seeing a definite uptick in SKAN 4 postbacks (again) and here’s what you need to know now](https://www.singular.net/blog/skan-4-is-coming/): SKAN 4 is coming. In fact, we're seeing a big uptick in SKAN 4 postbacks (again). The big question, though, is: are you read? - [How to leverage custom product pages for Apple Search Ads](https://www.singular.net/blog/custom-product-pages-asa/): Many app marketers don’t know how to take advantage of custom product pages. You can leverage CPPs to improve Apple Search Ads ... - [Successful kids apps: 10 things a billion app installs can teach us](https://www.singular.net/blog/kids-apps-marketing/): Winning with kids apps can be super-tough. There are a lot of rules and regulations to follow. But knowing them unlocks a world of opportunity - [DMA: European Union designates App Store and Google Play as core platform services provided by gatekeepers](https://www.singular.net/blog/dma/): It's official: the DMA is starting to be enforced. Today Europe designated Apple and Google as gatekeepers, meaning the App Store and ... - [SKAdNetwork updates: instant model migration, SKAN 3 compatibility mode, more granular revenue reporting, Google conversion API](https://www.singular.net/blog/skadnetwork-updates/): John Koetsier spent some time with Singular product manager Omri Barak, chatting about the new SKAdNetwork updates - [Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): Deep dive](https://www.singular.net/blog/media-mix-modeling-vs-multi-touch-attribution/): Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): A deep dive into both models, pros and cons, and how they can impact your marketing strategies - [When will SKAN 4 adoption start growing again?](https://www.singular.net/blog/skan-4-adoption-start-growing/): When will SKAN 4 adoption start growing again? SKAN 4 adoption is now the lowest it has been since May of this year, almost 4 months ago ... - [Singular starts testing Android Privacy Sandbox](https://www.singular.net/blog/testing-android-privacy-sandbox/): Singular is now actively testing Android Privacy Sandbox in the wild. Privacy Sandbox on Android is moving along quickly, and presents ... - [9 things I learned about growing games from Brain Games VP Itay Milstein](https://www.singular.net/blog/growing-games/): How do you scale a game from zero to hero? And how does the job of growing games change as the game gets bigger and better? - [How consistent compatibility testing improves user acquisition rates](https://www.singular.net/blog/compatibility-testing/): Compatibility testing makes sure that the applications you build meet the demands of your entire customer base, regardless of their chosen... - [ASO vs SEO: Which is the best way to promote your app?](https://www.singular.net/blog/aso-vs-seo/): What is the difference between ASO vs SEO? Discover the best approach to boost your app’s reach boost organic growth ... - [CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%](https://www.singular.net/blog/streaming-tv/): Yesterday Nielsen reported that streaming TV captured a record 38.7% of all TV viewing in July while broadcast and cable TV dropped below 50% - [Your first million users: how to rock the cold start, with Hannah Parvaz](https://www.singular.net/blog/first-million-users/): How do you get your first million users? Money is definitely part of that equation, but it's not where you need to start ... - [Organic and paid user acquisition: 26 insights from 6 experts](https://www.singular.net/blog/organic-and-paid-user-acquisition/): How do you boost organic and paid user acquisition? Of those who answered our polls, 11% have zero organic user growth and 38% have ... - [Singular now supports Meta’s Aggregated Event Measurement (AEM) for app promotion campaigns](https://www.singular.net/blog/meta-aggregated-event-measurement/): Singular now supports Meta Aggregated Event Measurement (AEM) for app promotion campaigns as well as AEM for app engagement campaigns,... - [Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)](https://www.singular.net/blog/skadnetwork-bug/): Today Apple's system status page says there was an SKAdNetwork bug that was just resolved. But a simple bug fix isn't really a total ... - [SKAN 4 CV reset bug: No Singular SDK update needed](https://www.singular.net/blog/skan-4-cv-reset-bug/): Seeing a lot of SKAN 4 conversion values with zeroed-out values? You’ve just been hit by the SKAN 4 CV reset bug ... - [17 reasons you need an MMP in 2023](https://www.singular.net/blog/mmp-in-2023/): If you’re just starting your mobile app growth campaign, you need an MMP in 2023 to navigate that journey to your first million users ... - [Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)](https://www.singular.net/blog/required-reason-apis/): Apple released its initial list of required reason APIs this morning in 5 categories: file timestamp APIs, system boot time APIs, disk ... - [App marketing boost 2023: 20 tips to kickstart growth without breaking the bank](https://www.singular.net/blog/app-marketing-strategy-tips/): Need some creative gasoline to fire up app installs? Here are 19 app marketing strategy tips for kickstarting growth - [Singular:新政之下,游戏出海如何利用营销数据分析指点迷津?](https://www.singular.net/blog/2023roi-%e6%8c%87%e6%95%b0%e6%8a%a5%e5%91%8a-copy/): 今天Singular正式推出了 《2023ROI 指数报告》，展示了在保护用户隐私大背景下表现最佳的广告渠道。 - [SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era](https://www.singular.net/blog/skan-4-inflection/): Thanks to Meta's recent move to SKAN 4 postbacks we are seeing a significant jump in SKAN 4 industry-wide adoption - [81 generative AI marketing tools for mobile user acquisition pros](https://www.singular.net/blog/generative-ai-marketing/): Overwhelmed by the vast array of new generative AI marketing tools? Wondering which ones are the best for mobile marketers? Here you go ... - [MMM easy button: how to hit the easy button for media mix modeling](https://www.singular.net/blog/mmm-easy-button/): You can take months gathering all your data, building models, adding external data, configuring boundaries, and running MMM … only to ... - [Meta goes SKAN 4, boosting ecosystem growth](https://www.singular.net/blog/meta-skan-4/): Good news for SKAN 4 adoption: Meta starting signing and releasing SKAN 4 postbacks yesterday and notified advertisers today. - [Imagine Amazon’s Prime Video adopting Roku’s new buy-now ads: 1-click buying on connected TV ads?](https://www.singular.net/blog/connected-tv-ads/): Buy-now connected TV ads are yet another evolution in ad formats with huge potential for many other players. Including Amazon ... - [Making mobile games go BOOM in 2023: balancing pleasure, pain, and generative AI](https://www.singular.net/blog/mobile-games/): Why not build mobile games that are only and always pure fun? Because they will completely fail and your users will churn. Plus ... - [Hello Threads, the 'best cross promotion ever'](https://www.singular.net/blog/hello-threads/): It helps when you can start with a heavily engaged userbase of over a billion people in Instagram but even the most cynical Facebook critic ... - [Generative AI in gaming will double or triple the size of the industry: chatting with Unity CEO John Riccitiello](https://www.singular.net/blog/generative-ai-in-games/): 70% of mobile games are built in Unity, says CEO John Riccitiello. And he thinks that generative AI in gaming is going to double or triple ... - [Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads](https://www.singular.net/blog/mobile-user-acquisition-sources/): When you’re on the hunt for new mobile user acquisition sources, you can fish where everyone else is fishing, or you can add some fresh ... - [Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)](https://www.singular.net/blog/direct-app-downloads/): It has begun. According to a report in The Verge, Meta will be piloting direct app downloads later this year in Europe ... - [Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker](https://www.singular.net/blog/skan-4-adoption/): Singular has launched a live SKAN 4 adoption dashboard to show the mobile adtech industry's progress in adopting SKAN 4 ... - [iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy](https://www.singular.net/blog/ios-ad-efficiency/): Assume iOS ad efficiency pre-ATT with almost unfettered IDFA access was 1. What is it now, after ATT and SKAN? - [Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we’re all buying Apple Vision Pro)](https://www.singular.net/blog/ios-17-privacy/): What do we know now about Apple’s iOS 17 privacy plans from WWDC 2023? Well, we know that Singular CEO Gadi Eliashiv ... - [SKAdNetwork 101: What is it? What does it mean for you?](https://www.singular.net/blog/what-is-skadnetwork/): No IDFA? No problem. Continue to drive growth with Singular’s best-in-market SKAdNetwork solution. Click here to learn more! What is... - [Performance user acquisition in 2023 and beyond: 5 expert opinions](https://www.singular.net/blog/performance-user-acquisition/): Are SKAN and Privacy Sandbox the future of marketing measurement for performance user acquisition on mobile? - [iOS 17 privacy manifests announced at WWDC 2023: here’s how they work and when they’ll be required](https://www.singular.net/blog/privacy-manifests/): Apple announced new privacy manifests for SDKs as well as apps today at WWDC 2023. It’s a move that will have massive ... - [Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move](https://www.singular.net/blog/skan-5-announced/): Apple announced SKAN 5 at WWDC ... Apple also announced Privacy Manifests for third-party SDKs, building on the Privacy Nutrition labels ... - [WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech](https://www.singular.net/blog/wwdc-2023/): Here are 4 things that we could potentially see changes in at WWDC 2023 that are relevant to the growth marketing and adtech spaces - [Privacy Sandbox on Android and Singular: how it will all work (part 1)](https://www.singular.net/blog/privacy-sandbox-on-android/): While Privacy Sandbox on Android breaks more than SKAN, it will also be less disruptive. That might sound illogical, but part ... - [Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling](https://www.singular.net/blog/media-mix-modeling-mmm/): Welcome to the future of media mix modeling, courtesy of Singular: out-of-the-box, hassle-free, automated, ready to go ... - [App Store Fraud: Apple stopped $2 billion in fraud, killed 282 million accounts, rejected 1.7 million apps](https://www.singular.net/blog/app-store-fraud/): App Store fraud: Apple says it deleted 282 million accounts, 428,000 developer accounts, and blocked more than $2 billion ... - [Be ready for identifier-free mobile advertising this year: InMobi’s Sara Camden](https://www.singular.net/blog/identifier-free-mobile-advertising/): How do demand-side platforms change in the privacy era? And, when will you need to be ready for identifier-free mobile advertising ... - [Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite](https://www.singular.net/blog/privacy-sandbox/): 45% of marketers say the transition to Privacy Sandbox on Android will be less disruptive than the iOS transition to ... - [Topics API: How Privacy Sandbox on Android connects people with ads](https://www.singular.net/blog/topics-api-for-privacy-sandbox/): Topics API is how Privacy Sandbox on Android -- and on Chrome -- will help advertisers connect with relevant audiences. It won't surprise ... - [Making mobile ads suck less (and playing soccer) with Moloco VP Francesco Renzo](https://www.singular.net/blog/making-mobile-ads-suck-less/): Mobile ads suck sometimes. Why? Attribution is a global game of soccer, and ad networks are trying to score goals ... - [How mobile ads can kill your app monetization (and why they need to be part of your product experience)](https://www.singular.net/blog/mobile-ads-apps/): I always try to get people to understand that ads are not a monetization tool, right? It's a product tool to help you push users ... - [iOS alternate payments: court tells Apple not to block alternate payment messaging](https://www.singular.net/blog/ios-alternate-payments/): Apple just won another round in the antitrust case Fortnite-maker Epic brought against its App Store rules, but iOS alternate payments ... - [Multiple app stores 2025: welcome to the multiverse of marketing](https://www.singular.net/blog/multiple-app-stores-multiverse/): It’s 2025. Welcome to the multiverse of marketing on iOS with multiple app stores, perhaps even too many to count ... - [SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now](https://www.singular.net/blog/skan-4-transition/): The SKAN 4 transition is definitely starting, but perhaps not yet at Formula 1 pace. Fewer than 1% of all iOS postbacks ... - [Singular launches SKAN 4 conversion models (but don’t panic!)](https://www.singular.net/blog/skan-4-conversion-models/): Singular has launched SKAN 4 conversion models so mobile marketers can begin collecting SKAN 4 data from ad campaigns: fine and ... - [User acquisition cost benchmarks: secrets hiding in plain sight](https://www.singular.net/blog/user-acquisition-cost-benchmarks/): How can you find super-valuable data on user acquisition cost benchmarks (and so much more) from top competitors in your space? Read on ... - [Mobile user acquisition and CTV: the 4 biggest obstacles](https://www.singular.net/blog/user-acquisition-ctv/): What are the 4 biggest challenges to doing mobile user acquisition on CTV? And why do QR codes both work and NOT work ... - [How to optimize your ASA performance with ASO](https://www.singular.net/blog/asa-aso/): Want to spend less while getting more on ASA? If so you'll need to get much better at ASA. Here's how! - [User acquisition for mobile games is a drug we’re all hooked on: Mistplay CGO Jason Heller on a different way to grow in 2023](https://www.singular.net/blog/user-acquisition-mobile-games/): That the mobile growth industry is hooked on growth isn't shocking. Water, in breaking news, is also wet. User acquisition for mobile games .. - [75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers](https://www.singular.net/blog/third-party-cookies-adobe/): Three quarters of marketers still rely heavily on third-party cookies. But next-generation marketing measurement and first-party data ... - [Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds](https://www.singular.net/blog/apple-search-ads-2/): Noha says that Apple Search Ads can boost App Store optimization by up to 4X. Why? What’s happening here is that ... - [Singular analytics and social metrics: now side-by-side](https://www.singular.net/blog/analytics-and-social-metrics/): Measure organic and social metrics together for a complete view of marketing results. Singular now includes social metrics in its analytics! - [How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts](https://www.singular.net/blog/skadnetwork-tips/): Today it is non-optional to be excellent at SKAN. The key to getting there might just be the right SKAdNetwork tips from the right ... - [TikTok is the new Google, with M&C Saatchi's Jennifer Sudo](https://www.singular.net/blog/tiktok-is-the-new-google/): Because I'm not 17, I have never opened TikTok to search for a restaurant or product. But for younger people, TikTok is the new Google ... - [Singular ROI Index 2023: the best ad networks of the emerging era of privacy](https://www.singular.net/blog/roi-index-2023/): Advertising is getting harder. Tracking is dying. Here's the 2023 ROI Index for ad networks that are succeeding in the era of privacy ... - [2023ROI 指数报告](https://www.singular.net/blog/2023roi-%e6%8c%87%e6%95%b0%e6%8a%a5%e5%91%8a/): 今天Singular正式推出了 《2023ROI 指数报告》，展示了在保护用户隐私大背景下表现最佳的广告渠道。 - [How to transition to SKAN 4: guide](https://www.singular.net/blog/skan-4-transition-guide/): The SKAN 4 transition guide shares 5 major updates to SKAdNetwork, 6 things to prep, 4 strategic decisions to make, and ... - [Bad ads: when the tragedy of the commons meets mobile advertising](https://www.singular.net/blog/bad-ads/): Bad ads are common. Let's be honest ... reducing the X size or repeatedly opening up a download interface is not actually keeping ... - [Marketing ETL: why marketers need to give a damn about authentic ETL](https://www.singular.net/blog/marketing-etl/): I get it. You want insights, you want actionable data, you want next best action, right now. That is why you need marketing ETL ... - [Privacy Sandbox on Android beta launched: here we go](https://www.singular.net/blog/privacy-sandbox-on-android-beta/): Google just launched Privacy Sandbox on Android in beta, and it feels like the Titanic set sail. Or the first space shuttle took off ... - [Creative optimization 2023: marketers’ questions answered](https://www.singular.net/blog/creative-optimization-2023/): Creative optimization is simultaneously the single most important thing a marketer can focus on and the single hardest thing to get right - [How to pick an MMP in 2023, with Matej Lancaric](https://www.singular.net/blog/how-to-pick-mmp/): How do you pick an MMP in 2023? Are there major differences between MMPs? Do you even need a mobile measurement partner in the age of SKAN ... - [Growing apps in a recession: 4 keys to building cockroach apps via Tynker CGO Lomit Patel](https://www.singular.net/blog/growing-apps-recession/): Survive and thrive during a recession by building cockroach apps with the guidance of Tynker CGO's Lomit Patel. Learn the 4 key strategies - [The future of location-based games, with Atlas Reality](https://www.singular.net/blog/location-based-games/): What does the future of location-based games look like? Is it possible that just one company can succeed in this niche? - [5 billion ad events show that fewer than 1% of Android users opt out of personalized ads](https://www.singular.net/blog/ad-personalization-android/): How many people turn off ad personalization on Android? Way few than you might think, especially if you remember Limit Ad Tracking ... - [Twitter’s BOGO free ad sale: data for mobile user acquisition marketers who are tempted](https://www.singular.net/blog/twitter-free-ad-sale/): Twitter BOGO: Get $500k in free advertising by Feb 28. Learn about the potential benefits & drawbacks of this offer - [Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun](https://www.singular.net/blog/live-skan-4-postbacks/): The SKAN 4 era has begun: we are now seeing live SKAN 4 postbacks coming from ad networks. The scale is tiny ... - [Singular CTO Eran Friedman presents SKAN 4 for Google for Startups](https://www.singular.net/blog/skan-4-google/): Apple’s SKAdNetwork is now essentially the only deterministic way to measure mobile app marketing success. And that’s why it’s critical ... - [Streaming deep dive with M&C Saatchi's Guillaume Lelait: Connected TV growth, leaders, ads, measurement, and future](https://www.singular.net/blog/connected-tv/): The pandemic years were the golden age of subscription-based connected TV as streaming media companies invested tens of billions in... - [Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic](https://www.singular.net/blog/open-source-skadnetwork-software/): Looking for open-source SKAdNetwork software to kickstart your SKAN 4 implementation? That’s exactly what we are providing! click here for all the details - [Mobile marketing podcasts: the top 10 right now](https://www.singular.net/blog/mobile-marketing-podcasts/): Looking for the best mobile marketing podcasts? Here are the top 10 mobile marketing podcasts right now! - [User acquisition 2023: 12 insights from 5 mobile experts](https://www.singular.net/blog/user-acquisition-2023/): How will user acquisition change in 2023? Massively. Believe it or not, UA will probably change more in 2023 than last year - [Imagining a world with third party app stores on iOS: 16 implications](https://www.singular.net/blog/third-party-app-stores/): What changes in a world with third-party app stores on iOS? Pretty much everything in the mobile marketing ecosystem. Click here for the full story! - [21 genius ways to defeat the recession, thanks to mobile marketing all-stars](https://www.singular.net/blog/ways-to-defeat-recession/): Beat the bear and get 21 genius ideas on defeating the recession, all in our new guide. Click here to learn how! - [Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: ‘a beautiful moment of a bear market’](https://www.singular.net/blog/web3-growth-marketing/): Where are we in the evolution of web3 games, experiences, and communities? And, crucially, what will the emerging web3 growth marketing stack - [Singular is now an AWS for Advertising & Marketing official featured partner](https://www.singular.net/blog/aws-advertising-partner/): Singular is now an official featured partner in Amazon’s AWS Partners for Ad Platforms program. The goal: helping customers handle ... - [17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff](https://www.singular.net/blog/web-to-app-user-acquisition/): Why are mobile marketers swiping right on web-to-app and app-to-web marketing now more than ever? Here are 17 things I learned! - [Privacy Sandbox for Android due date: Google teases us with an arrival announcement](https://www.singular.net/blog/privacy-sandbox-android-date/): Now is a good time to open Privacy Sandbox for Android and look inside. The view, I think, is simultaneously daunting and reassuring ... - [The Singular SDK is now SKAN 4 ready](https://www.singular.net/blog/skan-4-sdk/): Singular is the first MMP to release a SKAN 4 SDK. And this builds on what is already the strongest existing SKAN ... - [Media mix modeling for mobile marketers: the Singular kickstarter guide](https://www.singular.net/blog/media-mix-modeling-for-mobile-marketers-the-singular-guide/): But how does media mix modeling work for mobile marketing ?And what do you need to get started? Answering those questions is precisely why ... - [iOS와 iPadOS 16.1에 대한 공식적인 SKAdNetwork 4.0 출시와 변화  ](https://www.singular.net/blog/ios%ec%99%80-ipados-16-1%ec%97%90-%eb%8c%80%ed%95%9c-%ea%b3%b5%ec%8b%9d%ec%a0%81%ec%9d%b8-skadnetwork-4-0-%ec%b6%9c%ec%8b%9c%ec%99%80-%eb%b3%80%ed%99%94/): Apple은 올해 말까지 SKAdNetwork 4의 발표를 예고했고, 이는 예고대로 발표되었습니다. Apple이 2022년 SKAdNetwork 4를 예고했을 때, 11월이나 12월을 의미하는 것으로... - [How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)](https://www.singular.net/blog/subscription-revenue-twitter/): Hold your disbelief for a moment, but Musk needs 64 million subscribers at an average of 8/month to say Sayonara to ad revenue. - [Mobile user retention in an ATT world, with Storyly VP Daniele di Nunzio](https://www.singular.net/blog/mobile-user-retention/): Keeping users you acquire via better mobile user retention is better than spending queen’s ransom on mobile user acquisition - [SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)](https://www.singular.net/blog/skan-4-deep-dive/): There's such a range of opinion on SKAN 4. Most marketers are happy there’s more measurement. BUT there are a lot of buts ... - [Scaling iOS growth with SKAN 4: How Singular will help](https://www.singular.net/blog/ios-skan-4-growth/): While it’s a no-brainer to adopt SKAN 4, migrating isn’t going to be as easy as flipping a switch. Here's what Singular is doing ... - [SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)](https://www.singular.net/blog/skadnetwork-4-released/): Apple promised. Apple delivered. SKAdNetwork 4.0 is actually in the wild now and there are actually reported conversions. Here's what's new. - [Unity CEO John Riccitiello on ironSource,  multiplayer games, and the metaverse](https://www.singular.net/blog/unity-ironsource-games/): Unity CEO John Riccitiello sees much more in ironSource acquisition than just ads and monetization for Unity developers ... - [Apple Podcast Ads could be a multi-billion business by 2030](https://www.singular.net/blog/apple-podcast-ads/): Apple grossed $4 billion last year from advertising but Apple ads could be in a position to double that in just a few years. Click here to read all about it - [iOS 16’s Live Activities offers huge new engagement and retention opportunities for app developers](https://www.singular.net/blog/live-activities/): Live Activities has huge potential to boost engagement with your app and retention of your customers, players, and users - [8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular](https://www.singular.net/blog/media-mix-modeling-user-acquisition/): You’re not using media mix modeling to optimize adsets or creative or fine-grained targeting. You are using MMM to optimize ... - [The evolution of playable ads, with Craftsman+ CEO Alex Merutka](https://www.singular.net/blog/playable-ads/): Playable ads have been hard to create. Slow. Expensive. Inflexible. Hard to do UGC and influencers. But not anymore? - [Apple Search Ads: new placements, new opportunities, new challenges](https://www.singular.net/blog/apple-search-ads/): Some massive new opportunities are coming up in Apple Search Ads. And, there are going to be a few challenges as well. Read all about it! - [Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now](https://www.singular.net/blog/mobile-media-mix-modeling/): If you can trust our poll, almost every mobile marketer is either doing, planning, or considering media mix modeling - [Customer and user data security and privacy at Singular](https://www.singular.net/blog/customer-data-security/): Sometimes the things you think don’t need to be said, need to be said. Our customers’ data is theirs, not ours ... - [SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4](https://www.singular.net/blog/skan-4-readiness/): Worried about SKAN 4 readiness? Singular’s implementation will be backwards-compatible with your existing set-up. So, worst case scenario ... - [How brand impacts mobile performance: Chatting with Apptopia and Digital Turbine about BRAG](https://www.singular.net/blog/brand-mobile-performance/): How brand impacts mobile performance? Chatting with Apptopia and Digital Turbine about BRAG and more - [Apple releases iOS 16.1 beta ... without SKAN 4](https://www.singular.net/blog/ios-16-skan/): Apple pre-announced SKAN 4 in June, promising that the actual software would be released sometime this year. That might still happen, but if so, it will have to come later - [4 ways to make mobile ad creative that doesn’t suck, from Craftsman+ CEO Alex Merutka](https://www.singular.net/blog/better-mobile-ad-creative/): People spend 5 years of their lives watching ads. That's a big responsibility: how can marketers make mobile ad creative that doesn’t suck? - [6 tips for better mobile ad creatives from Ubisoft’s senior marketing asset manager](https://www.singular.net/blog/mobile-ad-creative/): With dozens of hit games and 100s of millions of players, it’s likely that Ubisoft knows a bit about making mobile ad creatives that convert. - [MMM? Incrementality? Unified Measurement is the future for marketing in the age of privacy](https://www.singular.net/blog/unified-measurement-ios/): Media mix modeling? Yes. SKAN? Yes. Privacy Sandbox? Yes. Incrementality? Yes. Owned data and more? Yes ... all part of hybrid measurement. - [Ad fraud 2022: what mobile user acquisition experts need to know](https://www.singular.net/blog/ad-fraud-2022-what-mobile-user-acquisition-experts-need-to-know/): Does mobile ad fraud even matter anymore? Here's what you need to protect yourself against fraud on Android and iOS. - [How to combine ASO with paid acquisition](https://www.singular.net/blog/how-to-combine-aso-with-paid-acquisition/): Learn more about how to combine ASO and paid acquisition and see a dramatic increase in your app’s visibility, installs, and revenue. - [Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness](https://www.singular.net/blog/skan-performance-stages/): Everyone’s at a different stage with SKAN performance. It’s really easy to do SKAN wrong but it is possible to do it right. Here's how - [Contextual targeting and advertising: how good can it get?](https://www.singular.net/blog/contextual-targeting/): Behavioral targeting is toast. Contextual targeting is what we're getting … so is the mobile app advertising sky falling? - [A step-by-step guide to boosting your App Store conversion rate](https://www.singular.net/blog/a-step-by-step-guide-to-boosting-your-app-store-conversion-rate/): A step-by-step guide to increasing your App Store conversion rate. We walk you through how to make your mobile app come out on top! - [Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups](https://www.singular.net/blog/optimized-skan-conversion-models/): How do you know you have the best SKAN conversion model? The most optimized? Getting the most data? Delivering the highest accuracy? - [Why the crypto crash was great for web3 games (and how to grow now)](https://www.singular.net/blog/crypto-crash-web3-games/): The crypto crash might have been the very best thing to happen to web3 games, a much-needed slap in the face that will ignite real innovation - [SKAN 4: 14 things we know so far (or think we do)](https://www.singular.net/blog/skan-4-features/): We don’t have a SKAN 4 spec yet, or code. But we do have a few short videos from Apple. Based on that, here’s what we know about SKAN 4. - [Why Unity bought ironSource: Chatting with CEO John Riccitiello](https://www.singular.net/blog/unity-bought-ironsource/): Unity just bought ironSource in a $4.4 billion all-stock deal. We chat with Unity CEO John Riccitiello about it - [SKAN v4: 27 questions answered](https://www.singular.net/blog/skan-v4/): How will SKAN v4 impact the mobile advertising industry? App Tracking Transparency and SKAdNetwork have been the biggest changes ... - [Europe’s new Digital Markets Act will change app stores as we know them … and maybe platform privacy rules too](https://www.singular.net/blog/digital-markets-act-app-store/): The digital markets act App Store implications will be huge ... and might render Apple’s SKAdNetwork and Google’s Privacy Sandbox irrelevant ... - [Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement](https://www.singular.net/blog/mobile-marketers-privacy-progress/): Are mobile marketers experts on SKAN? Thinking about privacy sandbox on Android? Here's the data on mobile marketers' privacy progress ... - [10 insights from Rovio on maximizing SKAN for user acquisition](https://www.singular.net/blog/rovio-skan-ios/): What can Rovio's billions of app installs teach us about maximizing user acquisition value from Apple's SKAdNetwork attribution? - [13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound](https://www.singular.net/blog/mobile-economic-downturn/): Covid-era behavior is ending. Economic downturn is hitting hard. And privacy via SKAN and Privacy Sandbox is here. Here's what to do now ... - [12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular](https://www.singular.net/blog/future-marketing-measurement/): The next few years with SKAN 4.0 and Privacy Sandbox on Android promises to continue the rapid pace of change in marketing measurement ... - [WWDC Day 3: SKAdNetwork v4.0 details are here!](https://www.singular.net/blog/wwdc-skadnetwork-v4-news/): Apple has released their WWDC session on new SKAdNetwork updates. We’ve taken a first look and wanted to share the breakdown of the updates - [WWDC Day 1: New SKAdNetwork, and possibly more](https://www.singular.net/blog/2022-wwdc-updates-skadnetwork/): 20222 WWDC, has a lot of interesting privacy-related updates, and while we don’t know all the details yet, we do know a few things are coming - [8 charts on $500 million in shopping apps ad spend: what can we learn?](https://www.singular.net/blog/shopping-apps-ad-spend/): Learning from $500M in retail and shopping apps ad spend: retention, organic vs paid, re-engagement, spend distribution, and more ... - [What TikTok’s push into gaming means for app publishers](https://www.singular.net/blog/gaming-on-tiktok/): Hot off literally the most profitable quarter in MOBILE APP HISTORY, TikTok gaming is about to be unveiled. Here's what marketers need ... - [Preparing for the next phase of mobile analytics on iOS: Past, present, and future](https://www.singular.net/blog/mobile-analytics-ios/): Yes, marketers have lost data on iOS due to privacy. But there are so many more mobile analytics datasets that we haven't tapped yet ... - [The ultimate guide to SKAdNetwork privacy thresholds](https://www.singular.net/blog/skadnetwork-privacy-threshold/): How do privacy thresholds on SKAdNetwork work? When do they kick in? How can you maximize data? All the answers here ... - [New guide: How to run high-performance user acquisition on iOS with SKAdNetwork](https://www.singular.net/blog/ios-user-acquisition-guide/): User acquisition on iOS is broken. ROI is down 38%, and spend is still down by 25%. But there is a solution: SKAN Advanced Analytics. - [iOS Performance marketing is back: Singular’s SKAN Advanced Analytics provides accurate D7 revenue](https://www.singular.net/blog/skadnetwork-advanced-analytics/): Singular's SKAN Advanced Analytics restores marketers’ ability to run high-performance user acquisition campaigns on iOS. - [Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys](https://www.singular.net/blog/mmp-privacy-sandbox/): Google has started to detail how MMPs will work in Privacy Sandbox for Android. Plus, new details on web-to-app and cross-channel journeys. - [Facebook’s not-for-drinking IPA and the United Nations of marketing measurement](https://www.singular.net/blog/interoperable-private-attribution-facebook/): IPA is not the kind of India Pale Ale you can drink in an English bar. Instead, it's Facebook's new Interoperable Private Attribution ... - [MMP in 2030: marketing measurement from the future](https://www.singular.net/blog/mmp-marketing-measurement/): “MMPs” aren’t first and foremost mobile measurement platforms, they’re first and foremost measurement platforms. That means mobile, but more. - [Decentralizing digital marketing: The benefits of a blockchain-based strategy](https://www.singular.net/blog/blockchain-digital-marketing/): Blockchain in digital marketing can boost consumer confidence, reduce fraud, and improve customer retention. But what does that look like? - [In-game ads exploding: why non-intrusive ads embedded in games are growing](https://www.singular.net/blog/in-game-ads/): Games don’t just have ads anymore. Ads aren't just in games anymore. Now, they're part of games in non-intrusive ways like billboards IRL. - [Protected Audience API (formerly FLEDGE) in Privacy Sandbox on Android: reinventing the mobile ad network?](https://www.singular.net/blog/fledge-privacy-sandbox-ad-networks/): Google's privacy sandbox on Android might just reinvent the mobile ad network, change targeting, selling, and delivery of ads. How? FLEDGE. - [Making Privacy Sandbox on Android work: conflicting credit, shared aggregation keys](https://www.singular.net/blog/privacy-sandbox-android-work/): What if multiple ad networks claim credit for every single mobile app user you acquire under Privacy Sandbox on Android? - [Android Privacy Sandbox: A Practical Guide to Integrating](https://www.singular.net/blog/android-privacy-sandbox-a-practical-guide-to-integrating/): Singular discusses their practical integration proposal for ad networks and third party measurement with Android Privacy Sandbox framework. - [15 secrets to maximizing revenue with subscription-based apps](https://www.singular.net/blog/subscription-based-apps-maximize-revenue/): Here are 15 tips for app publishers and marketers who want to be successful in offering subscription services and monetizing via subscription revenue - [7 things you need to know about Privacy Sandbox for Android: ironSource](https://www.singular.net/blog/privacy-sandbox-ironsource/): Privacy Sandbox for Android brings something new to adtech: a level playing field for advertising companies. That's unheard of ... - [Android 13 will require apps to ask for push notification permission. Here’s how to get ready](https://www.singular.net/blog/android-13-push-notifications/): In Android 13, push notifications will be opt-in: Google's adding a requirement to get permission. That means push needs to get smart... - [Getting 50% more SKAN values with mixed conversion models](https://www.singular.net/blog/getting-50-more-skan-values-with-mixed-conversion-models/): The most important question mobile marketers ask of their ads campaigns is simple: what’s working? What’s delivering? - [Mixed Conversion Models - level up your model & better predict SKAN revenue](https://www.singular.net/blog/mixed-conversion-models-skan/): Mixed Conversion Models combine two model types, enabling iOS marketers to capture early growth KPI’s and revenue, and they better predict SKAN campaign performance. - [10 tips for optimizing your growth loop](https://www.singular.net/blog/growth-loop-tips/): Mobile app growth marketers live and die by growth loops. How do you sustainably acquire, engage, monetize, and retain mobile users? - [Android Privacy Sandbox - livestream](https://www.singular.net/blog/android-privacy-sandbox-livestream/): By now, you’ve seen the news on Privacy Sandbox for Android. You know that adtech SDKs are going to get significantly different treatment... - [Android’s SDK Runtime in Privacy Sandbox is a game changer](https://www.singular.net/blog/sdk-runtime/): Because some SDKs have been very bad boys indeed, Google is grounding them in the new SDK Runtime. Here's all the info ... - [Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID](https://www.singular.net/blog/android-privacy-sandbox-gaid-deprecation/): The good news is that Privacy Sandbox for Android seems quite good. In fact, it’s surprisingly thoughtful, flexible, and useful ... - [The future of iOS user acquisition: 21 questions and answers](https://www.singular.net/blog/ios-user-acquisition/): Need to outperform your competitors in iOS user acquisition? Still not quite sure how? Here's some clarity on a path forward ... - [Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance](https://www.singular.net/blog/server-to-server-conversion-models-skadnetwork/): Server-to-server support for conversion models helps marketers optimize this centralized and critical piece of SKAdNetwork strategy. - [Singular ROI Index 2022: the world’s best ad networks](https://www.singular.net/blog/roi-index-2022/): Singular's 6th annual ROI Index is here! Dive in to find the world's best ad networks - [Google Topics API: 11 things I learned from the documentation](https://www.singular.net/blog/google-topics-api/): Google has replaced its FLoC privacy-safe ad targeting proposal with Topics API. Here are 11 things I learned from the documentation ... - [11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal](https://www.singular.net/blog/microsoft-activision-opportunities/): Microsoft’s $68 billion purchase of Blizzard is the biggest gaming acquisition in history. Here are 11 massive opportunities this unlocks ... - [Why a gaming company would want to own an ad network](https://www.singular.net/blog/gaming-company-ad-network/): Why would a gaming company want to own an ad network? Control of its own destiny, more data, and more efficient monetization ... - [Incrementality is like heaven: no-one knows how to get there](https://www.singular.net/blog/incrementality-attribution/): Is incrementality for mobile user acquisition impossible? Or is it the best thing in mobile attribution since unique and indestructible and easily available device identifiers? - [Marketing technology 2022: 616 predictions from 463 CMOs](https://www.singular.net/blog/marketing-technology-predictions-2022/): This quick guide dives into 2022 marketing predictions from over 500 CMOs worldwide - read more to learn how to stay ahead! - [Titans of adtech # 2: is consolidation good or bad for marketers?](https://www.singular.net/blog/adtech-consolidation/): All other things being equal, the best number of ad partners you can have is one. But is adtech consolidation good for marketers? - [Singular and Log4j](https://www.singular.net/blog/log4j-vulnerability/): On December 10th, the world became aware of a critical vulnerability in Log4j, At Singular, we immediately responded by taking the following measures - [Mobile game economies: in praise of simplicity](https://www.singular.net/blog/mobile-game-economies/): Can a game economy be too complicated? Is simpler always better? Or, can a game economy be too simple? The answer, of course, is YES. - [Migrating Our Events Warehouse from Athena to Snowflake](https://www.singular.net/blog/migrating-our-events-warehouse-from-athena-to-snowflake/): At Singular, we have a pipeline that ingests data about ad views, ad clicks, and app installs from millions of mobile devices worldwide. - [Custom product pages: Boost organic app installs in iOS15 and beyond](https://www.singular.net/blog/ios-15-custom-product-pages/): Custom product pages, a new iOS15 capability allows marketers to experiment with product page elements for better user segmented experiences. - [9 steps to make SKAN predictive (and yes, it’s possible)](https://www.singular.net/blog/skan-predictive/): Apple’s SKAN framework has been a key part of mobile growth professional’s daily working life for eight months now. But... - [Industry-first: Singular launches Singular Private Cloud for marketing measurement](https://www.singular.net/blog/private-cloud-measurement/): Singular Private Cloud gives brands dedicated marketing measurement capability that is completely aligned with their privacy policies. - [General availability: Singular Private Cloud for marketing measurement and attribution](https://www.singular.net/blog/singular-private-cloud-available/): Singular Private Cloud uses data clean room tech so advertisers can collect, store, access, and share data in privacy-safe ways. - [iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb](https://www.singular.net/blog/privacy-in-ios-15/): iOS 14.5 promised privacy but doesn’t fully deliver. iOS 15 with Private Relay will likely grow from web to apps and become part of iCloud+ - [Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition](https://www.singular.net/blog/adtech-titans-liftoff/): Applovin buying MoPub for a billion dollars. Liftoff merging with Vungle. Digital Turbine stuffing its armory with AdColony and Fyber.... - [Making SKAN actionable by modeling missing data](https://www.singular.net/blog/making-skan-actionable/): Check out our latest Growth Masterminds podcast to learn more about what's going into Singular's Modeled Metrics and how they can tackle your privacy threshold issue. - [The future of iOS mobile measurement](https://www.singular.net/blog/ios-measurement-future/): Dive into Singular's thoughts on today's SKAdNetwork challenges, what the future of iOS measurement will look like, and everything in between. - [12 holiday app marketing tips for mobile growth pros](https://www.singular.net/blog/mobile-app-marketing-tips-holiday-season/): Tis the season! Time to personalize your mobile app marketing strategy for the holiday season! These 12 tips will help you grow and retain your user base! - [Install Referrer: What you need to know](https://www.singular.net/blog/google-facebook-install-referrer/): Facebook has adopted the Google Play Install Referrer mechanism to continue the reporting of user-level Android data. - [Learning from China, the world’s largest mobile economy](https://www.singular.net/blog/learning-from-china-mobile-economy/): Join our Growth Masterminds episode with Moonie Zhu, where we discuss what is currently going on in China, and how to adapt to the local modes of business - [Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science](https://www.singular.net/blog/skadnetwork-reporting/): Enhance SKAdNetwork reporting with Singular's SKAN Advanced Analytics. Gain accurate, privacy-compliant insights for your iOS campaigns - [6 ways playable ads become anti-marketing](https://www.singular.net/blog/playable-ads-that-suck/): I literally loathe some popular games that I have never played. I genuinely hate them, with passion. And it's all because of their ads. Specifically, their playable ads. - [Facebook AMM is gone: Here’s how to keep getting device-level data](https://www.singular.net/blog/facebook-amm-is-gone-heres-how-to-keep-getting-device-level-data/): Facebook’s Advanced Mobile Measurement program is officially over. That means that the granular device-level data is going away in favor of more privacy-safe aggregated reporting - [The new titans of adtech: evolving giants](https://www.singular.net/blog/new-adtech-titans/): What do the emerging titans of adtech look like today? Dive into who they are, and what makes them come out on top, in this blog! - [Getting Google Play Referrer data on Android installs via Facebook](https://www.singular.net/blog/google-play-referrer-from-facebook/): Facebook announced that they are deprecating their Advanced Mobile Measurement (AMM) program within their Mobile Measurement Partner (MMP) integrations - [iOS 15 and mobile marketing: your questions answered](https://www.singular.net/blog/ios-15-marketing/): We brought four experts together for our recent iOS 15 webinar and they were really good. But we had so many questions we just couldn't answer during the webinar. So here you go - [Facebook-TikTok data changes: what marketers need to know](https://www.singular.net/blog/facebook-tiktok-data-changes/): Get all your questions from our FB & TikTok Data changes webinar answered here! - [30 mobile marketing influencers that actually matter](https://www.singular.net/blog/top-mobile-influencers/): This list is my personal list of people who are truly influential in mobile marketing, in mobile advertising, and in mobile user acquisition. - [Migrating MMPs? How to Successfully Launch Marketing Efforts with Singular](https://www.singular.net/blog/mmp-migration/): MMP migration doesn't need to be painful. Read our blog to learn how to successfully launch your marketing efforts with Singular - [Google, the end of last-click measurement, and the future of attribution](https://www.singular.net/blog/last-click-attribution-end/): Is last click measurement dead? How will mobile attribution look like moving forward? And, where does privacy fit in? Read more. - [The Great Resignation](https://www.singular.net/blog/the-great-resignation/): How Singular helped our employees feel appreciated and invested in during the pandemic - [Post-IDFA user acquisition: what I’m seeing and where we're going](https://www.singular.net/blog/post-idfa-mobile-marketing/): What are we seeing post IDFA? How are UA teams allocating their marketing spend? How can you make SKAN performant? Learn more! - [Almost every iPhone owner will be using iOS 15’s Private Relay soon](https://www.singular.net/blog/private-relay-ios15/): Dive into Apple Private Relay on iOS 15 and how it will affect marketing measurement and advertising - [Media mix modeling for mobile apps: a privacy-safe answer to marketing measurement?](https://www.singular.net/blog/media-mix-modeling/): What can media mix modeling give UA managers? What won't it give you? What might work instead? Learn more! - [13 best practices for A/B testing mobile ads](https://www.singular.net/blog/a-b-testing-mobile-ads/): You’re kicking off a mobile ad campaign. You want crazy good results. You want massively high ROI and incredible ROAS.... - [InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution](https://www.singular.net/blog/inmobil-data-privacy-payment-freedom-on-ios/): InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company’s new on-device telco solution - [Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?](https://www.singular.net/blog/fintech-mobile-ad-spend/): Dive into fintech mobile ad spend over the last 3 years, what role COVID 19 played, and which OS is performing better in this blog! - [Snapchat’s Advanced Conversions: close the gap between user privacy and marketing measurement](https://www.singular.net/blog/snapchats-advanced-conversions/): Snapchat is expanding on their privacy-centric approach with their Advanced Conversions, and Singular is proud to share that we fully support the new solution. - [Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork](https://www.singular.net/blog/ad-monetization-skadnetwork-solution/): Monetize with in-app ads? Now you can measure ad revenue with SKAdNetwork to better optimize your campaigns for high-value users. - [13 thoughts on payments, the App Store, Google Play, and the future of mobile growth](https://www.singular.net/blog/app-store-payments-changes/): App Store payments are changing. Developers can now send users to a website. What doe that change about mobile growth and user acquisition? - [3 Ways to Break Through the Noise with Kickass Creatives](https://www.singular.net/blog/kickass-ad-creatives/): Ad creatives are a huge part of the user journey- how do you capture that prospective users’ attention and break through the noise? Read more! - [Compliant Attribution for Kids Apps](https://www.singular.net/blog/privo-kids-apps/): Analyze marketing performance for your kid’s apps with privacy-first, PRIVO-approved attribution and analytics - [Making SKAdNetwork performant without fingerprinting (and getting 80% accurate pLTV)](https://www.singular.net/blog/making-skadnetwork-performant-fingerprinting/): SKAdNetwork can perform well ... almost as well as IDFA. But it requires hard work, time, and iteration. And significant pLTV skills ... - [Sustain App Growth for Food Delivery with Programmatic Advertising](https://www.singular.net/blog/food-delivery-app-growth/): As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know... - [Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both](https://www.singular.net/blog/app-monetization-retention/): Balancing monetization and retention is hard. A new Android-only ad unit that rewards players, advertisers, and publisher might enable it ... - [3 eternal truths in mobile marketing despite measurement and privacy changes, with Tinuiti's Liz Emery](https://www.singular.net/blog/mobile-attribution-marketing-measurement/): Mobile marketing measurement is changing. But what will always be true about marketing, measurement, and growth? - [A day in the life of a user acquisition manager](https://www.singular.net/blog/user-acquisition-manager/): I thought we’d ask dozens of UA managers to share a day in the fictitious life of a completely fictitious user acquisition manager. This is the result - [4 key changes from Google on app privacy and data, including a new 'IDFV' for Android](https://www.singular.net/blog/google-android-privacy/): Google just announced a bevy of safety and security updates several of them we knew about, or were rumored, but at least a couple of them are new and interesting - [Apple just killed (some) app uninstall tracking in iOS 15](https://www.singular.net/blog/app-uninstall-tracking/): Apple just made an update to iOS 15 beta 4 that will disallow the mechanism most mobile growth services use to measure uninstalls - [Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks](https://www.singular.net/blog/fastest-growing-ad-networks-2021/): Earlier this week Singular announced a new product: benchmarks. Never one to let an opportunity go to waste, I quickly... - [Announcing Benchmarks: How does your marketing performance stack up to the competition](https://www.singular.net/blog/gaming-mobile-marketing-benchmarks/): Learn more about Singular's Benchmarks for gaming and how we can help you stay one step ahead of the game. - [Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork](https://www.singular.net/blog/mobile-games-advertising-2021/): iOS 14.5 and SKAdNetwork are throwing monkey wrenches into mobile games advertising for 2021. The change is literally unprecedented ... - [Why Vungle bought JetFuel: surround sound marketing and programmatic influencer marketing](https://www.singular.net/blog/vungle-jetfuel-acquisition-influencer-marketing/): What's going on in the adtech and marketing world? Tune into our Podcast with Vungle to learn about their recent acquisition, and more! - [Ad spend measurement: 3 ways marketers tackle one of mobile’s biggest analytics challenges](https://www.singular.net/blog/ad-spend-measurement/): As the industry matures, we felt the time was right to review the various ad spend collection methods being utilized in the mobile marketing industry. - [SKAdNetwork impact: Android ad spend, ATT opt-in rates, ad network growth, and iOS 14.5 adoption](https://www.singular.net/blog/skadnetwork-ios145-adspend/): Android ad spend is up, iOS is down. ATT opt-in rates are up, and ad networks that prepared for SKAdNetwork are growing fast ... - [Singular Automated Alerts: Keeping a pulse on your marketing performance](https://www.singular.net/blog/automated-alerts-marketing/): Take your strategic marketing efforts to the next level with custom alerts for automated monitoring - [Deeplinking, iOS 15, and Android 12: what works, what breaks, and what changes](https://www.singular.net/blog/deeplinking-ios-15-and-android-12-what-works-what-breaks-and-what-changes/): Deep linking is important to marketers despite the changes to iOS and Android. Learn what has changed and how to continue to use them effectively! - [Making full-funnel programmatic work for eCommerce apps in the privacy era](https://www.singular.net/blog/ecommerce-programmatic-advertising-privacy-era/): This is the first article on our latest content collaboration with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. - [Traditional MMPs are dead. Welcome to next-generation attribution](https://www.singular.net/blog/traditional-mmps-are-dead-welcome-to-next-generation-attribution/): Traditional MMPs are dead. Welcome to next-generation attribution. Read all about it in our latest blog post - [Kidoz partners with Singular to provide kid-safe attribution](https://www.singular.net/blog/kidoz-singular-kid-safe-attribution/): Why is kid-safe attribution important? How are Kidoz and Singular working together to help? Learn more! - [$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android](https://www.singular.net/blog/ios-ad-spend-dropping/): How is iOS 14.5 affecting ad spend? Are iOS and Android seeing differing trends? All that and more data in this blog - [Zeroing out the Android Limit Ad Tracking (LAT) will impact only 2% of devices globally](https://www.singular.net/blog/google-limit-ad-tracking/): Google's adding privacy by zeroing out GAID, or Android advertising ID. But what most don't know is this only impacts 2% of devices globally. - [Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps](https://www.singular.net/blog/kid-safe-attribution-skadnetwork/): Kid-safe mobile measurement is critical for privacy compliance. SKAdNetwork is fueling an explosion in ads and innovation for kids apps. - [iOS 15 and SKAdNetwork postbacks: the good, the bad, and the ugly](https://www.singular.net/blog/ios-15-and-skadnetwork-postbacks-the-good-the-bad-and-the-ugly/): iOS 15 brings postbacks to the people, or at least the advertisers. That's super-useful, but there's some good, bad, and ugly to this story. - [Google’s ready, we’re ready! Singular’s SKAdNetwork solution now supports Google Ads](https://www.singular.net/blog/google-ads-skadnetwork/): Singular is the first MMP to support Google Ads for SKAdNetwork. Learn more! - [iOS 14.5 aftermath: questions answered on SKAN, MMPs, privacy, and App Tracking Transparency](https://www.singular.net/blog/ios-14-5-aftermath-questions-answered-on-skan-mmps-privacy-and-app-tracking-transparency/): Top iOS 14.5 and SKAdNetwork questions answered by top industry experts from Gameloft and EA, along with Liftoff and Singular ... - [Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App Privacy Report, and more from WWDC](https://www.singular.net/blog/major-ios-15-attribution-news-advertiser-access-to-skadnetwork-postbacks-app-privacy-report-and-more-from-wwdc/): iOS 15 and SKAdNetwork: Apple will now give install postbacks to advertisers directly in addition to ad networks. And: App Privacy Reports. - [iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install volume impact on Android vs iOS](https://www.singular.net/blog/ios-14-5-by-the-numbers-adoption-att-permission-ad-spend-trends-install-volume-impact-on-android-vs-ios/): What is iOS 14.5 doing to ad spend, install volume on iOS vs Android? And what ATT acceptance rates are we seeing globally? - [8 reasons cloud gaming is a game-changer for mobile app marketers](https://www.singular.net/blog/cloud-gaming-user-acquisition/): Now.gg will allow any game developer to publish games for instant access on the cloud wherever they wish … and market them with a simple link. - [Not yet set up with SKAdNetwork? 4 easy steps to get you there](https://www.singular.net/blog/skadnetwork-setup/): The most significant shift to hit mobile marketing is officially here, and maximizing SKAdNetwork and conversion models is key to your success. - [SKAdNetwork changes: no more IP addresses, but lower privacy thresholds](https://www.singular.net/blog/skadnetwork-changes-no-more-ip-addresses-but-lower-privacy-thresholds/): Stay up to date with all the changes coming with iOS 14.6, and ensure you are ready to tackle the challenges - [6 Things I learned about the future of marketing from Mastercard CMO Raja Rajamannar](https://www.singular.net/blog/future-of-marketing-from-mastercard-cmo/): Mastercard's CMO is quite impressive. Read this blog to learn 6 of his important marketing lessons. - [350 CMOs on digital transformation of marketing: the task 2021 demands](https://www.singular.net/blog/digital-transformation-in-marketing/): We've surveyed hundred of CMOs on the new technologies for marketing and advertising. We've gathered their insights here! - [IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data](https://www.singular.net/blog/idfa-opt-in-and-ios-14-5-adoption/): Singular dives deep into the data to discover IDFA opt in rates, iOS 14.5 data, adoption rates, and more interesting details! - [App Tracking Transparency prompts that don’t suck](https://www.singular.net/blog/app-tracking-transparency-prompts-that-dont-suck/): Since iOS 14.5 hit, I have been studying App Tracking Transparency prompts. And they suck. Here's how to make them better. - [Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework](https://www.singular.net/blog/apple-search-ads-skadnetwork/): Learn more about the new AdServices framework from Apple, which is intended to phase out iAd. - [SKAdNetwork gets real: your conversion, privacy, and ad monetization questions answered](https://www.singular.net/blog/skadnetwork-ios-14-5-questions-answered/): If you missed our webinar on SKAdNetwork & iOS14.5 challenges, you can still watch it here, and get your most important questions answered! - [Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)](https://www.singular.net/blog/mobile-app-success-in-china/): In this series, we dive into growing your business in China with tips, plans, and our kick-ass MMP (integrated with all the major players) - [14 ways mobile games user acquisition is changing in the era of SKAdNetwork](https://www.singular.net/blog/mobile-gaming-user-acquisition-skadnetwork/): mobile UA for games is entering a new age, and much of what we know and how gaming studios and publishers act will have to change. - [8 limitations of SKAdNetwork for mobile marketing measurement](https://www.singular.net/blog/skadnetwork-limitations/): There’s value in understanding as much as possible about SKAdNetwork limitations so that mobile marketers can optimize around them. --- ## Case Study - [Instabridge unlocks viral creative performance with Singular’s Creative IQ](https://www.singular.net/case-study/instabridge-creative-iq/) - [Rentcars scales app growth and diversifies media mix with Singular](https://www.singular.net/case-study/rentcars-app-growth/): Posthaus achieves 7% cost reduction and revenue growth using Singular's advanced audience segmentation - [Posthaus boosts performance and ROI with Singular's Audiences](https://www.singular.net/case-study/posthaus-scales-growth-with-singular/): Posthaus achieves 7% cost reduction and revenue growth using Singular's advanced audience segmentation - [Scrambly scales ad spend 5× with Singular](https://www.singular.net/case-study/scrambly-scales-growth-with-singular/): Learn how Scrambly grew from $100K to $500K+ in monthly ad spend and generated 1.3M+ installs using Singular’s attribution and deep linking tools - [Singular Support Actionfit to Achieve 150% YoY Growth](https://www.singular.net/case-study/actionfit-games/): Singular Support Actionfit to Achieve 150% YoY Growth - [ConfirmTkt drives growth across 6+ marketing channels](https://www.singular.net/case-study/confirmtkt-marketing-growth/): Learn how Confirmtkt scales performance marketing, enhances iOS performance, and improves campaign quality with Singular’s advanced attribution and analytics - [Rec Room doubles install rates through cross-platform innovation](https://www.singular.net/case-study/rec-room-cross-platform-growth/): Learn how Rec Room scaled user acquisition, optimized CTV campaigns, and improved cross-platform tracking with Singular’s advanced cross-platform attribution - [Kakao Games effectively tracks Cross-Platform performance with Singular](https://www.singular.net/case-study/kakao-games-cross-platform-performance/): Learn how Kakao Games tracks cross-platform performance with Singular for better insights and growth. - [Innplay increases spend by 200x since their migration](https://www.singular.net/case-study/innplay-labs-200-times-spend-increase/): Learn how Innplay Labs drove a 200X increase in marketing spend and scaled their operations with Singular's solutions - [REPLUG + Singular = Success for Bohemian Research](https://www.singular.net/case-study/bohemian-research-replug-singular-success/): Learn how Bohemian Research achieved a 191% ad spend increase and 272% ROAS with REPLUG and Singular partnership - [NG.CASH increases downloads by 177% since migrating MMPs](https://www.singular.net/case-study/ngcash-case-study/): Learn how NG.CASH achieved a 177% increase in downloads and scaled iOS campaigns with Singular’s advanced SKAN, fraud prevention, and ad-spend-based pricing - [Wildlife increases deterministically attributed installs by 20%](https://www.singular.net/case-study/wildlife-case-study/): Learn how Wildlife boosted installs by 20% with Singular’s SKAN and cross-device analytics in this success story - [Whalo increases spend 3-4x since migrating to Singular](https://www.singular.net/case-study/whalo-case-study/): Learn how Whalo leveraged Singular’s analytics-first approach to scale marketing, improve efficiency, and drive exponential growth. - [Cashify saves 30-40% on user acquisition costs](https://www.singular.net/case-study/cashify/): how Cashify achieved a 30-40% reduction in user acquisition costs by leveraging Singular’s intuitive reporting, scalable attribution, and expert support - [Tenpo reaches 60% ROI in operational costs in less than a year](https://www.singular.net/case-study/tenpo-case-study/): Tenpo migrates to Singular and unlocks additional features and functionality like cross-device, fraud, and audiences to maximize profits. - [DraftKings generates 100 links per minute with a 99% reduction in creation time](https://www.singular.net/case-study/draftkings-case-study/): DraftKings generates 100 links per minute, saving 44 hours per week with Singular’s Tracking Link API. Click here to learn how! - [Playsome meets KPI goals and nets impressive growth with minimal resources](https://www.singular.net/case-study/udonis-and-playsome/): Learn how Playsome boosted ROAS by 115% through strategic collaboration with Udonis and Singular's marketing analytics tools. Read the case study! - [Ciao Games-MAF transitions & manages 30+ apps seamlessly](https://www.singular.net/case-study/ciao-games-and-maf/): Ciao Games seamlessly transitioned 30+ apps to Singular. Learn how Singular's platform & support boosted their efficiency & growt - [Offerwise raises attribution standards across mobile and web](https://www.singular.net/case-study/offerwise-redefines-mobile-and-web-attribution/): Offerwise improves mobile and web performance with cohorted events, owned campaign tracking, and custom visualization dashboards. - [AstroPay migrates MMPs for full cross-platform attribution with zero data loss](https://www.singular.net/case-study/astropay-mmp-migration/): Limited by your MMP? Learn how AstroPay broke free with Singular's web & mobile attribution superpowers - [Star Stable takes on iOS and Android with compliant performance measurement](https://www.singular.net/case-study/star-stable-privacy-compliant/): Learn how Star Stable, the world's #1 horse game, leveraged Singular's privacy-compliant mobile measurement solution to achieve an 800% ROI increase - [Domino’s scales spend 2-3x since moving to Singular](https://www.singular.net/case-study/dominos-2-3x-spend-scale/): Learn how Domino's India used Singular to solve its fraud problems, improve attribution reporting, and scale its spend 2-3x - [Carry1st leads the way with SKAN 4 adoption](https://www.singular.net/case-study/carry1st-skan-4-adoption/): Learn how Carry1st, Africa's leading publisher of games and digital content, partnered with Singular to successfully adopt SKAN 4 and achieve impressive results - [Mad Brain Games improves efficiency & scales their growth](https://www.singular.net/case-study/mad-brain-games-improves-efficiency-scales-growth/): Mad Brain Games improved efficiency and scaled growth with Singular's mobile attribution solution. Click here to learn how! - [Rovio’s Angry Birds exceeds ROAS targets by 10%](https://www.singular.net/case-study/rovio-angry-birds-exceeds-roas-targets/): Rovio’s Angry Birds boosted ROAS by 10% with Singular’s mobile attribution solution. Click here to learn how! - [Wise celebrates seamless MMP migration](https://www.singular.net/case-study/wise-mmp-migration/): Wise celebrates seamless MMP migration with trusted support and reliable data from Singular. Learn how to migrate your MMP with ease and confidence - [Gameloft unites creative and UA teams with one single source of creative performance truth](https://www.singular.net/case-study/case-study-gameloft/): Learn how Gameloft unites creative and UA teams with one single source of creative performance truth - [Drops sees 40x non-organic ​​UA in the first quarter with Applica and Singular](https://www.singular.net/case-study/drops-40x-user-acquisition/): With Singular, Drops increased non-organic user acquisition by 40x in 1 quarter! Learn how they did it and how you can too - [Pipa Studios increases # of new payers by 2x per day](https://www.singular.net/case-study/case-study-pipa/): Learn how Pipa Studios increases the number of payers by 2x with better data visibility and access using Singular's MMP solution - [Luno saves hours in manual work and aligns all teams with 1 source of truth](https://www.singular.net/case-study/case-study-luno-user-acquisition/): Learn how Luno saves hours in manual work and aligns all teams with one source of truth. Click here for the full case study! - [PRIVO Approved: Compliant Attribution for Kids Apps](https://www.singular.net/case-study/case-study-privo-kids-apps/): Learn how Singular has developed a privacy-compliant solution for children's apps that ensures data protection and adherence to regulations. - [Hothead Games measures against industry benchmarks to power a winning growth strategy](https://www.singular.net/case-study/case-study-hothead-games/): Learn how Hothead Games measures against industry benchmarks to power a winning growth strategy - [A Thinking Ape lowers SKAN eCPIs after migrating to Singular](https://www.singular.net/case-study/case-study-athinkingape/): The mobile gaming company, A Thinking Ape, lowers SKAN eCPIs after migrating to Singular. Learn how! - [Appvertiser + Singular: Improving ad performance through creative optimization](https://www.singular.net/case-study/case-study-appvertiser/): Learn how appvertiser improved their ad performance using Singular's creative analytics and optimization - [Lessmore hits top gaming ranks with trusted campaign performance views](https://www.singular.net/case-study/case-study-lessmore/): Learn how Lessmore hits top gaming ranks with trusted campaign performance views using Singular's MMP solution - [Lessmore exceeds ROAS goal by 80% with dual ROAS model by Moloco powered by Singular](https://www.singular.net/case-study/case-study-lessmore-moloco/): Learn how hybrid casual game studio Lessmore exceeds ROAS goal by 80% within just 2 weeks with dual ROAS model by Moloco powered by Singular - [WorkIndia drives 400,000+ install growth in 4 months](https://www.singular.net/case-study/case-study-workindia2023/): Read this case study to learn how Singular helped Work India achieve growth of 400,000+ installs in just 4 months - [Oyo scales growth with 1 single source of truth](https://www.singular.net/case-study/case-study-oyo/): Read this case study to learn how Singular has helped OYO increase efficiency and save an enormous amount of time - [TutoTOONS increases spend by 900% in the first 8 months](https://www.singular.net/case-study/case-study-tutotoons/): Learn how TutoTOONs got to 1 Billion installs with the help of Singular's COPPA compliant attribution and analytics. - [Beat drives down ad fraud with Singular’s extensive protection](https://www.singular.net/case-study/fraud-prevention-beat/): Beat chose Singular’s Next-gen Attribution and Analytics solution to measure, analyze and optimize their entire marketing program, our superior Fraud Prevention Suite was one of the key reasons why - [Optimizing creatives for faster growth: Neon Play tells all](https://www.singular.net/case-study/neonplaysingularbidshake_creatives/): By utilizing BidShake's Creative manager and Singular's creative reporting capabilities, Neon Play was able to reduce & stabilize CPIs, and revive ongoing campaigns - [Khatabook gains 10M users in first year of launch with smart strategies and tech](https://www.singular.net/case-study/khatabook-success-story/): Combining their smart UA strategies with Singular's attribution and analytics, the team at Khatabook took their growth to the next level. - [Rovio futureproofs their growth with world-class talent and Singular’s SKAdNetwork solution](https://www.singular.net/case-study/skadnetwork-case-study-rovio/): An SKAdNetwork case study about how the world’s leading gaming publisher got ahead of the curve with iOS 14 readiness. - [Beat activates thumb-stopping ads at scale with advanced creative analytics](https://www.singular.net/case-study/beat-advanced-creative-analytics/): How Beat, the fastest-growing transportation app in Latin America, activated breakthrough ads with Singular’s advanced creative analytics. - [CrazyLabs unlocks efficient growth and automates their marketing analytics](https://www.singular.net/case-study/crazylabs-unlocks-efficient-growth-and-automates-their-marketing-analytics/): Check out how the CrazyLabs team saved 15+ hrs/week and were able to make quicker, better decisions about their advertising spend. - [1mg increases userbase while reducing acquisition costs with Marketing Intelligence](https://www.singular.net/case-study/1mg-case-study/): Check out how 1mg, an online pharmacy giant from India, increased their user base while lowering acquisition costs using Marketing Intelligence. - [3Q Digital powers faster, smarter growth for clients](https://www.singular.net/case-study/3qdigital-powers-growth-performance-insights/): 3Q Digital's Director of Mobile Strategy discusses how they drive growth for their clients with accurate, granular and timely performance insights. - [Home & Shopping increases ROI by 73% with Marketing Intelligence](https://www.singular.net/case-study/marketing-intelligence-home-shopping/): Check out how Home & Shopping, a retail giant from South Korea, increased their return on ad spend by 78% leveraging Marketing Intelligence. - [DraftKings unifies siloed marketing data to uncover deep insights for growth](https://www.singular.net/case-study/unified-marketing-data-for-superior-optimizations/): DraftKings Sr. Director of Growth Marketing, Jayne Pimentel, discusses how her team unified their marketing data and uncovered deep performance insights. - [Personal Capital tackles cross-platform measurement](https://www.singular.net/case-study/cross-platform-measurement-personal-capital/): We sat with the Director of Digital Marketing at Personal Capital to discuss how they're connecting their users' journeys with cross-platform measurement. - [LinkedIn establishes a single source of truth for marketing performance](https://www.singular.net/case-study/linkedin-establishes-single-source-of-truth/): Jake Bailey from LinkedIn discusses how they used Singular to align their internal teams with a single source of truth for marketing performance. - [Ilyon takes their growth game to the next level with 98% increase in installs](https://www.singular.net/case-study/ilyon-takes-their-growth-game-to-the-next-level-with-98-increase-in-installs-2/): Find out how Ilyon leveraged Singular, the marketing intelligence platform, to increase their installs by 98% in a matter of a year. - ['The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement](https://www.singular.net/case-study/hype-real-lyft-head-marketing-science-alok-gupta-marketing-measurement/): When it comes to marketing measurement, it's all about finding ways to unlock efficiency with reliable practices. - [Mobile user acquisition in India: How the most efficient advertisers grow faster](https://www.singular.net/case-study/mobile-user-acquisition-india-strategies-efficient-advertisers-use-growth/): Growth strategies differ based on region. Learn more about how a prominent business in India runs mobile user acquisition. - [Jam City optimizes campaign performance and creative strategy with Singular](https://www.singular.net/case-study/jam-city-optimizes-campaign-performance-creative-strategy-singular-video/): We got to sit down with Jam City's VP of UA Marketing, Brian Sapp, to discuss how his team is using Singular to optimize campaign and creative performance. - [DGN Games hits the jackpot with 85% growth YoY](https://www.singular.net/case-study/dgn-games-hits-the-jackpot-with-85-growth-yoy/): Find out how DGN Games leveraged Singular, the marketing intelligence platform, to become the fastest growing social casino gaming app in the industry. - [Yelp Partners With Singular Analytics Platform to Advance Its Next-Generation Marketing](https://www.singular.net/case-study/yelp-partners-singular-analytics-platform/): Explains how Yelp is using the Singular unified analytics platform to advance its next generation of marketing efforts for its Android and iOS apps. - [Singular’s Granular Reporting Gives Match Group a Competitive Edge to Target More Accurately](https://www.singular.net/case-study/match-customer-story-blog/): How Singular's rich and granular reporting capabilities are helping Match market its apps for effectively to single consumers. - [Postmates Partners with Singular to Scale its Growth Marketing with Deeper Insights](https://www.singular.net/case-study/postmates-partners-singular-scale-growth-marketing-deeper-insights/): Discover how Postmates leverages Singular's unified analytics platform to scale its growth marketing efforts using deeper insights. --- ## Guides - [Mobile app retargeting: how to boost engagement, retention, & revenue](https://www.singular.net/guides/mobile-app-retargeting-how-to-boost-engagement-retention-revenue/): Boost app growth with retargeting. Learn proven tactics, benchmarks & playbooks to drive retention, ROAS & conversions. Download the free... - [Why Marketers Switch to Singular](https://www.singular.net/guides/why-marketers-switch-to-singular/): This isn’t 2015 anymore. You don’t just need attribution for mobile. You need fraud prevention. You need web. You need console. You need CTV. You need creative analytics, custom dashboards, ETL to get your data where you want it in the form that you require it. You need cross-platform. CAPIs, SDKs for web and other platforms that matter. You need ad mon that blends with IAP revenue and is automatically calculated in your ROAS and LTV metrics. You need SKAN, and soon enough, Privacy Sandbox (yeah, we’re already running live tests on that with Google and multiple partners.). And maybe you need out-of-the-box MMM. - [Winning with Creative: What the Experts Say](https://www.singular.net/guides/winning-with-creative-what-the-experts-say/): Aperture, AppAgent, Craftsman+, Liftoff, Mobile Action, Mys Tyler, Playable Factory, Shamsco, Singular and SnapChat share their best practice tactics and... - [Q1 2024 Quarterly Trends Report](https://www.singular.net/guides/q1-2024-quarterly-trends-report/): If you’re looking for a taste of what happened in the world of user acquisition in Q1 2024, we analyzed billions of dollars of ad spend, trillions of impressions, billions of installs, and tens of billions of clicks, and included some insights from Fluent, Mistplay, and RevenueCat. - [Essential Guide to All Things SKAN](https://www.singular.net/guides/essential-guide-to-all-things-skan/): Think of it as your cheat sheet for SKAN success: both SKAN 3 and SKAN 4. It’s going to be short, quick, brutally brief … and you can always watch the full sessions any time you want. - [Q4 2023 Quarterly Trends Report](https://www.singular.net/guides/q4-2023-quarterly-trends-report/): Guide your 2024 user acquisition with CPI rates, top ad networks, share of spend, web versus in-app ads, ATT opt-in... - [The State of UA: 2023](https://www.singular.net/guides/state-of-ua-report-copy/): In this state of user acquisition 2023 report you’ll find insights about ecosystem shifts, verticals they are impacting the most,... - [ROI Index 2023 Portuguese](https://www.singular.net/guides/roi-index-2023-spanish-copy/) - [ROI Index 2023 Spanish](https://www.singular.net/guides/roi-index-2023-spanish/) - [ROI Index 2023 Korean](https://www.singular.net/guides/roi-index-2023-korean/) - [MMP Buyer's Guide 2023](https://www.singular.net/guides/mmp-buyers-guide-2023/) - [Media Mix Modeling (MMM) Guide](https://www.singular.net/guides/mix-media-modeling-mmm-guide/): Whether you’re looking for your first serious MMP or your current relationship just isn’t working out, the 2023 MMP Buyer’s... - [ROI Index 2023](https://www.singular.net/guides/roi-index-2023/) - [SKAN 4 Strategy: How to Transition from SKAN 3](https://www.singular.net/guides/skan-4-strategy-how-to-transition-from-skan-3/) - [21 Genius Ways to Defeat the Recession](https://www.singular.net/guides/21-genius-ways-to-defeat-the-recession/) - [Singular ROI Index 2022](https://www.singular.net/guides/singular-roi-index-2022/) - [Deep Linking 101 - The Complete Guide](https://www.singular.net/guides/the-complete-guide-to-deep-linking-copy/) - [No Bull$h!t Guide to Mobile Attribution](https://www.singular.net/guides/no-bullht-guide-to-mobile-attribution/) - [The Complete Guide to SKAdNetwork Success](https://www.singular.net/guides/the-complete-guide-to-skadnetwork-success/) - [Singular Product Overview](https://www.singular.net/guides/singular-product-overview/) --- ## Podcast --- ## FAQs - [Do you really cover all of my marketing data?](https://www.singular.net/blog/faq/do-you-really-cover-all-of-my-marketing-data/): Yes! Our commitment is to give you complete visibility to your marketing spend and data. - [How do I cancel my plan?](https://www.singular.net/blog/faq/what-payment-methods-do-you-offer-copy/): Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin posuere eu tellus sed lobortis. Proin vulputate velit sed justo scelerisque... - [Are you GDPR, CCPA and ePrivacy compliant?](https://www.singular.net/blog/faq/what-payment-methods-do-you-offer/): Yes! Working with F500 companies and handling the most sensitive data, Singular is committed to top of line privacy and... - [Can I try any plan for free?](https://www.singular.net/blog/faq/how-do-i-cancel-my-plan/): Of course. You can try the Standard plan immediately, and can contact us for a personalized demo and access for... - [What payment methods do you offer?](https://www.singular.net/blog/faq/can-i-try-the-growth-or-enterprise-package-for-free/): We can take payments by credit card, wire, or ACH. - [How do I switch to a different plan?](https://www.singular.net/blog/faq/how-do-i-switch-to-a-different-plan/): Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin posuere eu tellus sed lobortis. Proin vulputate velit sed justo scelerisque... --- ## Glossary Term - [Click-through attribution](https://www.singular.net/glossary/click-through-attribution/): Click-through attribution is the most popular form of attribution for most platforms and marketers. But it's not all there is ... - [App Set ID](https://www.singular.net/glossary/app-set-id-asid/): ASID (App Set ID) is an Android ID that links apps from the same developer and supports Google’s Integrated Conversion Measurement ... - [Data aggregation](https://www.singular.net/glossary/data-aggregation/): Data aggregation is bringing all your marketing data together in one place where it can be conveniently analyzed, including ingesting it ... - [Universal links](https://www.singular.net/glossary/universal-links/): Universal Links are basically deep links for iOS. They're built for aligning website and app content. Singular deep links fully support them. - [Lookalike audiences](https://www.singular.net/glossary/lookalike-audience/): Lookalike audience is a powerful targeting feature offered by major digital advertising platforms like Meta, Google, TikTok, and others... - [Web-to-app attribution](https://www.singular.net/glossary/web2app/): Web2App attribution helps marketers track and optimize user journeys from web to app, boosting conversions and ROAS. Learn how it works - [Creative optimization](https://www.singular.net/glossary/creative-optimization/): The average person sees up to 10,000 ads in every single day. Creative optimization is the process by which marketers try to make their ads... - [ELT](https://www.singular.net/glossary/elt/): Learn how ELT (Extract, Load, Transform) streamlines data integration for faster, cost-effective insights and how it differs from ETL in modern data management - [Metagaming](https://www.singular.net/glossary/metagaming/): Explore the world of metagaming and its implications on gameplay. Learn how this strategy can enhance your gaming experience - [ETL pipeline](https://www.singular.net/glossary/etl-pipeline/): An ETL pipeline is a process or combination of processes to extract data from a system, transform the data, and load it into ... - [Meta Install Referrer Decryption Key](https://www.singular.net/glossary/facebook-install-referrer/): Learn more about Facebook's Install Referrer Decryption key, how to use it, and how Singular can help ... - [Payment apps](https://www.singular.net/glossary/payment-apps/): Payment apps like Apple Pay and Google Pay make payments simple and secure, from peer-to-peer transfers to contactless shopping. Learn more! - [Fintech](https://www.singular.net/glossary/fintech/): Learn how fintech is transforming financial services with innovative apps for payments, banking, and more—bringing financial tools to billions worldwide - [Deep linking](https://www.singular.net/glossary/deep-linking/): Deep linking helps apps work like the web, by linking from web, email, SMS or another app directly into a specific functionality and screen in an app. - [Ad spend](https://www.singular.net/glossary/ad-spend/): Ad spend is simply the amount of money you are spending on advertising campaigns. This may include actual spending on ad placements, costs for agencies and ad operations. - [User Acquisition](https://www.singular.net/glossary/user-acquisition/): User acquisition refers to the process of acquiring new users to a mobile app through various marketing activities. A strategic user acquisition plan is key to the success of any app business - [Header bidding](https://www.singular.net/glossary/header-bidding/): Header bidding is a programmatic advertising technique used in both web and mobile adtech to help publishers maximize ad revenue - [Ad Network](https://www.singular.net/glossary/adnetwork/): Ad networks aggregate ad inventories from supply sources and match them with demand sources looking for ad slots. - [Marketing mix modeling (MMM)](https://www.singular.net/glossary/marketing-mix-modeling/) - [App Tracking Transparency (ATT)](https://www.singular.net/glossary/app-tracking-transparency/) - [Return on ad spend (ROAS)](https://www.singular.net/glossary/return-on-ad-spend-roas/) - [Pay-Per-Click (PPC) in mobile marketing](https://www.singular.net/glossary/pay-per-click-ppc/): Pay-per-click advertising on mobile devices is a potent tool for reaching your target demographic. Compared to desktop PPC, mobile PPC ... - [Supply Side Platform (SSP)](https://www.singular.net/glossary/supply-side-platform-ssp/): Dive into the world of Supply Side Platforms (SSP) and how they enhance advertising efficiency. Click here for more information! - [Mobile Measurement Partner (MMP)](https://www.singular.net/glossary/mobile-measurement-partner-mmp/): A Mobile Measurement Partner (MMP) is a third-party attribution company that collects data from marketing campaigns and shows performance. - [AdAttributionKit](https://www.singular.net/glossary/adattributionkit/) - [Cost per acquisition (CPA)](https://www.singular.net/glossary/cost-per-acquisition-cpa/): Dive into the world of cost per acquisition in mobile marketing. Learn how this metric can impact your campaign success - [Ad blocking](https://www.singular.net/glossary/ad-blocking/): Ad blocking is the use of software or browser extensions to prevent the display of online advertisements. It works by blocking ad ... - [Data governance](https://www.singular.net/glossary/data-governance/): Learn what data governance is in marketing and why it is essential for data-driven decision-making and find out how Singular can help - [Multi-channel attribution](https://www.singular.net/glossary/multi-channel-attribution/): Multi-channel attribution is the process of identifying the marketing channels that contribute to a conversion or purchase. Click here to learn more! - [ARPDAU](https://www.singular.net/glossary/arpdau/): Learn all about ARPDAU and how it can impact your business's revenue. Click here to get insights and tips on optimizing this crucial metric - [Dynamic creative optimization (DCO)](https://www.singular.net/glossary/dynamic-creative-optimization-dco/): Dynamic creative optimization is a technique used in digital advertising to deliver personalized and relevant ad experiences to individual users. Learn more! - [Gametech](https://www.singular.net/glossary/gametech/): Gametech, or game technology, is a term that refers to dedicated solutions and services that are used throughout a game’s lifecycle. Learn more! - [iOS app privacy report](https://www.singular.net/glossary/ios-app-privacy-report/): The iOS App Privacy Report is a feature introduced by Apple in its iOS 15.2 update. Click here to learn all about it! - [ETL](https://www.singular.net/glossary/etl-data/): Learn more about ETL, what it means, how it plays a role in your data, and how it can help you. - [Targeting](https://www.singular.net/glossary/targeting/): Targeting is the process of identifying and selecting a specific group of people to receive a marketing message. Click here to learn all about it! - [A/B testing](https://www.singular.net/glossary/a-b-testing/): A/B testing compares two versions of a web page, email, or other elements of marketing material to determine which one performs better. Learn more! - [Topics API](https://www.singular.net/glossary/topics-api/): The Topics API is a privacy-focused advertising solution developed by Google as part of its Privacy Sandbox initiative. Click here to learn more! - [Rich media ads](https://www.singular.net/glossary/rich-media-ads/): Rich media ads are a form of digital advertising that incorporates interactive elements such as video, audio, animations, and more. Click here to learn more! - [Deterministic attribution](https://www.singular.net/glossary/deterministic-attribution/): A deterministic attribution is a data-driven approach used in marketing to attribute conversions, such as app installs or purchases accurately. Learn more! - [Web3 ads](https://www.singular.net/glossary/web3-ads/): Web3 Ads refers to the advertisements displayed on an ecosystem that leverages decentralized technologies, such as blockchain. Learn more! - [Mobile app attribution](https://www.singular.net/glossary/mobile-attribution/): Mobile app attribution is a tool for measuring marketing effectiveness, by connecting app activity with marketing efforts, like an ad or a marketing campaign. - [Ad creative](https://www.singular.net/glossary/ad-creative/): Learn what ad creative is and how it plays a crucial role in digital advertising. Discover how to optimize ad creatives to boost campaign performance - [Conversion model](https://www.singular.net/glossary/conversion-model/): A conversion model is a framework used in digital marketing to analyze the effectiveness of marketing campaigns. Click here to learn more! - [Subscription revenue model](https://www.singular.net/glossary/subscription-revenue-model/): A subscription revenue model is a type of business model in which customers, users, or players pay for a product or service on a recurring basis. Learn more! - [Mobile banner ads](https://www.singular.net/glossary/mobile-banner-ads/): Mobile banner ads are a form of digital advertising that appears on mobile devices, such as smartphones and tablets. Click here to learn more! - [Hierarchical conversion values](https://www.singular.net/glossary/hierarchical-conversion-values/): Hierarchical conversion values are a new feature that Apple introduced with their SKAN 4 release. Click here to learn all about it! - [iOS 16](https://www.singular.net/glossary/ios-16/): iOS 16 is Apple's latest mobile operating system with improved privacy, notifications, customization, and more. Click here to learn all about it! - [Fine conversion value (SKAN 4)](https://www.singular.net/glossary/fine-conversion-value-skan-4/): With the release of SKAN 4 Apple introduced a new system for conversion values that allow advertisers to track more granular conversion data - [Privacy thresholds](https://www.singular.net/glossary/privacy-thresholds/): Privacy thresholds are a privacy-protecting feature that Apple introduced in SKAdNetwork. Click here to learn all about it! - [Walled garden](https://www.singular.net/glossary/walled-garden/): A walled garden refers to a closed ecosystem of platforms that only provide certain access to external apps, websites, or other services. Read more! - [Coarse Conversion Value](https://www.singular.net/glossary/coarse-conversion-value/): Coarse Conversion Value (CCV) refers to a new type of mobile conversion that Apple introduced with SKAN 4. Learn all about it! - [Data warehouse](https://www.singular.net/glossary/data-warehouse/): A data warehouse refers to a centralized repository of data that is used for reporting, analysis, and other company workflows. Learn more here! - [User generated content (UGC)](https://www.singular.net/glossary/user-generated-content-ugc/): User-generated content refers to content that a company’s users or customers create instead of marketing collateral created internally. Learn more here! - [Source identifier](https://www.singular.net/glossary/source-identifier/): Source identifier refers to a unique identifier that’s assigned to an advertising campaign or source in the latest SKAdNetwork 4.0 framework. Learn more! - [Mobile Geofencing](https://www.singular.net/glossary/mobile-geofencing/): Mobile geofencing refers to location-based technology that’s embedded into smartphones. Click here to learn all about it! - [Streaming Advertising](https://www.singular.net/glossary/streaming-advertising/): Streaming advertising refers to a type of digital marketing that makes use of streaming media platforms to deliver ads to end users. Learn all about it! - [Crowd anonymity](https://www.singular.net/glossary/crowd-anonymity/) - [Connected TV advertising](https://www.singular.net/glossary/connected-tv-advertising/): Connected TV advertising or CTV marketing is a type of advertising that targets consumers through their internet-connect or smart TV set. Learn all about it here! - [Daily active users (DAUs)](https://www.singular.net/glossary/daily-active-users-daus/): Daily active users refer to the number of unique users that visit or engage with a product on a daily basis. Click here to learn all about it! - [Return on investment (ROI)](https://www.singular.net/glossary/return-on-investment-roi/): In marketing, return on investment (ROI) measures the efficiency and profitability of capital invested in a campaign. Click here to learn more! - [Dynamic product ads](https://www.singular.net/glossary/dynamic-product-ads/): Dynamic product ads are online ads that promote products to customers who have shown interest in them. Click here to learn all about it! - [Conversion rate](https://www.singular.net/glossary/conversion-rate/): Conversion rate refers to the percentage of people who take a desired action in your app. Here's everything you need to know about it! - [Marketing intelligence](https://www.singular.net/glossary/marketing-intelligence/): Marketing intelligence is data that helps an organization understand, optimize, and improve their marketing efforts. Click here to learn all about it! - [Apple Search Ads](https://www.singular.net/glossary/apple-search-ads/): Apple Search Ads are a form of search engine marketing that allows advertisers to show their apps as sponsored results in the App Store - [Private Relay](https://www.singular.net/glossary/private-relay/): Private Relay is a feature in Apple's Safari browser that helps to protect user privacy. Click here to learn all about it! - [Impressions](https://www.singular.net/glossary/impressions/): When a user views an advertisement, this is referred to as an impression. Here's everything you need to know about it! - [UTM](https://www.singular.net/glossary/utm/): UTM is a snippet of code that can be added to a URL in order to track the performance of a marketing campaign. Click here to learn all about it! - [Retargeting](https://www.singular.net/glossary/retargeting/) - [Device ID](https://www.singular.net/glossary/device-id/): A device ID is a string of unique numbers and letters which is used to identify smartphones and tablets. Click here to learn all about it! - [Mobile marketing](https://www.singular.net/glossary/mobile-marketing/): Mobile marketing is a branch of marketing that focuses on reaching and engaging customers through mobile devices. Click here to learn all about it! - [Web3 marketing](https://www.singular.net/glossary/web3-marketing/): Web3 Marketing is the latest evolution in digital marketing. Click here to learn all about it! - [Re-engagement](https://www.singular.net/glossary/re-engagement/): In mobile marketing, reengagement refers to a marketing strategy that targets users that have already signed up for or engaged with an app - [Retention](https://www.singular.net/glossary/retention/): In mobile marketing, user retention refers to the percentage of users that come back to use the app. Here's everything you need to know about it! - [Postback](https://www.singular.net/glossary/postback/): A postback refers to an exchange of data between servers that is used to attribute and report on a user’s action and behavior in a website, app, or network - [Contextual targeting](https://www.singular.net/glossary/contextual-targeting/): Contextual targeting, or contextual advertising, refers to the practice of targeting display, video, or text ads based on a website or app’s content. Read more! - [Publisher](https://www.singular.net/glossary/publisher/): In mobile marketing, a publisher refers to anyone that owns a website or an app and sells ad space on their property to advertisers. Read all about it here! - [Marketing analytics](https://www.singular.net/glossary/marketing-analytics/): Marketing analytics refers to the tools and processes used when analyzing data gathered from various marketing campaigns and data sources. Read all about it here! - [Push notifications](https://www.singular.net/glossary/push-notifications/): Push notification is a message that app publishers send to mobile app users that pops up on their mobile devices, even when they’re not using the app - [Customer acquisition cost (CAC)](https://www.singular.net/glossary/customer-acquisition-cost-cac/): Customer acquisition cost (CAC) refers to the amount of money marketers spend in order to acquire a new customer. Read all about it here! - [Fractional attribution](https://www.singular.net/glossary/fractional-attribution/): Fractional attribution is an attribution model that gives credit to multiple sources for an app install or other conversion. Read all about it here! - [In-app purchases](https://www.singular.net/glossary/in-app-purchases/): In-app purchases refer to purchases that someone makes within an application, typically on a mobile device. Read all about it here! - [Cross platform tracking](https://www.singular.net/glossary/cross-platform-tracking/): Cross platform tracking or measurement is measuring marketing success across all channels and platfoms. This is critical for optimizing your user journey. - [Attribution window](https://www.singular.net/glossary/attribution-window/): An attribution window is a time frame within which a marketing attribution provider looks for install or conversion triggers like ad clicks or views. - [Real-time bidding](https://www.singular.net/glossary/real-time-bidding/): Real-time bidding (RTB) is a type of media buying within the field of programmatic advertising. Read all about it here! - [In-app events](https://www.singular.net/glossary/in-app-events/): In-app events including any actions that people take after they install an app on their devices. Read all about it here! - [Deferred deep linking](https://www.singular.net/glossary/deferred-deep-linking/): Deferred deep link works just as a deep linking — linking to a specific page or screen in your app — even if someone doesn’t have your app installed yet. - [Mobile app engagement](https://www.singular.net/glossary/mobile-app-engagement/): In the context of mobile marketing, engagement refers to a set of metrics that measure how users are interacting with your app. - [App session](https://www.singular.net/glossary/app-session/): App session refers to a period of time in which a user interacts with an app. Typically an app session is triggered by the user opening the app, and then a session is recorded for a certain period of time when the user is interacting with the app - [Churn Rate](https://www.singular.net/glossary/churn-rate/): Churn rate refers to the percentage of mobile app users that stop using an app, cancel a subscription, or delete an app over a certain period of time. - [Application](https://www.singular.net/glossary/application/): Commonly referred to as an app, an application is a type of software that is typically either mobile or web-based. - [Cohort analysis](https://www.singular.net/glossary/cohort-analysis/): A cohort in mobile marketing is a set of users that are grouped together due to a common factor. The common factor for a cohort analysis ... - [Programmatic advertising](https://www.singular.net/glossary/programmatic-advertising/): Programmatic advertising refers to the use of technology that automates the media buying process and uses data and machine learning to deliver the most relevant ads to users at the right time - [Contextual deep linking](https://www.singular.net/glossary/contextual-deep-linking/): Contextual deep linking is a type of deep link that gives developers the ability to provide users with a more personalized app experience ... - [Automated App Ads](https://www.singular.net/glossary/automated-app-ads/): Facebook automated app ads refer to a type of ad you can create within the Facebook platform that will take a variety of creative elements that you supply and mix and match them using artificial intelligence in order to automate the process of targeting, ad delivery, and customization - [Rewarded video ads](https://www.singular.net/glossary/rewarded-video-ads/): Rewarded ads are a popular type of mobile in-app ad used by publishers and advertisers that are very commonly used in gaming apps for promoting other gaming apps - [Lookback window](https://www.singular.net/glossary/lookback-window/): Lookback windows are a critical part of ad campaigns, because they determine how long you're willing to look for conversion from marketing. - [Conversion tracking](https://www.singular.net/glossary/conversion-tracking/): Conversion tracking is critical for determining profitability of your ad campaigns. But the way you do it is very different on web vs mobile. - [Creative analytics](https://www.singular.net/glossary/creative-analytics/): Creative analytics help marketers keep score on which ads perform better than others to ensure marketers are using the most engaging ads. - [Install referrer](https://www.singular.net/glossary/install-referrer/): Play install referrer is a string of numbers that is used to measure mobile app install ad performance on Android devices - [Install hijacking](https://www.singular.net/glossary/install-hijacking/): Install hijacking is a form of mobile user acquisition fraud in which bad actors use malware to steal credit for another ad network's install. - [Server-to-Server (S2S)](https://www.singular.net/glossary/server-to-server-s2s/): Learn about server to server, how it can help you, and how Singular facilitates server to server tracking - [OTT marketing](https://www.singular.net/glossary/ott-marketing/): OTT marketing is for over-the-top marketing and refers to the delivery of ads through online video streaming, or digital video services - [eCPI](https://www.singular.net/glossary/ecpi/): Learn about eCPI, all of the components included in it, and how to effectively measure and optimize your marketing efforts - [Data Clean Room](https://www.singular.net/glossary/data-clean-room/): Data Clean rooms enable deeper data collaboration between marketers and data partners in a privacy-safe way within a secure, closed environment. - [Private Cloud](https://www.singular.net/glossary/private-cloud/): Singular’s Private cloud leverages data clean room technology within a dedicated cloud environment to manage the entire marketing growth stack for marketing analysis and mobile attribution. - [Privacy Sandbox on Android](https://www.singular.net/glossary/privacy-sandbox-android/) - [SDK Spoofing](https://www.singular.net/glossary/sdk-spoofing/): Learn what SDK spoofing is, how to ensure it won't happen, and how SIngular's fraud protection methods can help. - [Reattribution](https://www.singular.net/glossary/reattribution/): Learn about reattribution and how to properly measure it with the help of Singular's analytics and attribution platform - [Last Touch Attribution](https://www.singular.net/glossary/last-touch-attribution/) - [Click through rate (CTR)](https://www.singular.net/glossary/click-through-rate-ctr/) - [Self attributing network](https://www.singular.net/glossary/self-attributing-network/): Learn how Singular works with SANs to provide you the most holistic view of your marketing data - [App Clips](https://www.singular.net/glossary/app-clips/): Learn about app clips and how Singular can help you properly attribute UA success to your app clips - [Demand Side Platform (DSP)](https://www.singular.net/glossary/demand-side-platform-dsp/): Learn what a DSP is, what it's role is in the mobile ecosystem, and where Singular fits in to help you navigate it all - [Instant Apps](https://www.singular.net/glossary/instant-apps/): Learn what instant apps are and how you can use them to monetize your marketing efforts - [Fake App Installs](https://www.singular.net/glossary/fake-app-installs/): Fake installs are a type of mobile ad fraud in which fraudsters fake the install of advertised apps, either in device farms, device emulators, or via SDK spoofing - [Playable Ads](https://www.singular.net/glossary/playable-ads/): Learn more about playable ads and how to use them in your campaign strategy to increase ROAS - [Click Spamming](https://www.singular.net/glossary/click-spamming/): Learn more about click spamming and ad fraud, and how to protect yourself with our fraud prevention methods - [Ad Mediation](https://www.singular.net/glossary/ad-mediation/): Ad mediation refers to the use of technology to maximize the ad monetization of app publishers by increasing their display ad fill rates and eCPM rates - [Click Validation](https://www.singular.net/glossary/click-validation/): Learn how Singular's fraud prevention techniques, including click validation, can help ensure your ad spend isn't wasted! - [Ad Stacking](https://www.singular.net/glossary/ad-stacking/): Learn about the dangers of ad stacking and how you can prevent ad stacking and other mobile ad fraud - [Multi-Touch Attribution](https://www.singular.net/glossary/multi-touch-attribution/): Learn about multi-touch attribution and how it can help you optimize your marketing campaigns by measuring and analyzing your efforts - [eCPM](https://www.singular.net/glossary/ecpm/): Learn about eCPM, how to improve eCPM, and how to calculate and understand your true ROI - [Incrementality](https://www.singular.net/glossary/incrementality/) - [Mobile Ad Revenue](https://www.singular.net/glossary/mobile-ad-revenue/): Ad revenue generated from mobile apps through various forms of in-app advertising is one of the most popular monetization methods for app developers - [First Party Data](https://www.singular.net/glossary/first-party-data/): Learn more about first party data and how it can help you improve the performance of your marketing campaigns - [Biased Attribution](https://www.singular.net/glossary/biased-attribution/): Learn more about biased attribution and how Singular can help improves your mobile attribution - [Average Revenue Per Paying User (ARPPU)](https://www.singular.net/glossary/average-revenue-per-paying-user-arppu/): Average revenue per paying user (ARPPU) refers to the average amount of revenue generated from each paying customer. Learn more about it here - [Last click attribution](https://www.singular.net/glossary/last-click-attribution/): Learn about last click attribution and how it should play a role in your marketing strategy. - [Click Fraud](https://www.singular.net/glossary/click-fraud/): Learn about click fraud, how it plays a role in ad fraud, and how it might impact your conversions. - [Ad Fraud](https://www.singular.net/glossary/ad-fraud/): Learn more about ad fraud, how it can affect your business, and how to get the peace of mind you deserve when it comes to marketing and fraud - [Lifetime Value (LTV)](https://www.singular.net/glossary/lifetime-value-ltv/) - [SDK](https://www.singular.net/glossary/sdk/): There are specific SDKs for all the major operating systems such as iOS, Android, Google Cloud, and many more. - [Organic Installs](https://www.singular.net/glossary/organic-installs/): Learn more about organic installs and how they pertain to your business - [Native Ads](https://www.singular.net/glossary/native-ads/): Native advertising refers to paid media that matches the form and function of the platform on which it is placed. - [Key Performance Indicator (KPI)](https://www.singular.net/glossary/key-performance-indicator-kpi/): Learn what a KPI is and what role it plays in your analytics and growth strategy, as well as your business outcomes and goals. - [Probabilistic attribution](https://www.singular.net/glossary/probabilistic-attribution/): Probabilistic attribution is a mobile attribution technique used with other deterministic methods in order to recognize a user's device - [Emulated devices](https://www.singular.net/glossary/emulated-devices/): Emulated devices are software programs that give a computer the ability to mimic the behavior or actions of another device. - [View-through attribution](https://www.singular.net/glossary/view-through-attribution/): Also known as impression tracking, view-through attribution refers to attributing conversion, such as an app install, to a preceding ad view. - [Web attribution](https://www.singular.net/glossary/web-attribution/): Web attribution refers to the process of identifying and crediting each online interaction that a user takes in their customer journey towards a conversion. Web attribution works by... - [Average Revenue Per User (ARPU)](https://www.singular.net/glossary/average-revenue-per-user-arpu/): Average Revenue Per User (ARPU) is a term that means the amount of revenue generated for each active user over a particular period of time. - [IDFA](https://www.singular.net/glossary/idfa/) - [SKAN](https://www.singular.net/glossary/skadnetwork/) - [Active user](https://www.singular.net/glossary/active-user/): An active user is someone who is using your mobile app. Typically, marketers treat active users as a measure of how well their app is engaging users. - [Android App Links](https://www.singular.net/glossary/android-app-links/): Android App Links are deep links that will get you to specific content in an app, but will default to the matching web view if the app is not installed. - [App Store Optimization](https://www.singular.net/glossary/app-store-optimization/): App Store Optimization (ASO) is the process of making your app listing more obvious, findable, and compelling on Google Play or the App Store. - [App analytics](https://www.singular.net/glossary/app-analytics/) - [Attribution Models](https://www.singular.net/glossary/attribution-model/) - [Marketing data collection](https://www.singular.net/glossary/data-collection/): The collection of data from all your marketing efforts, including campaigns, partners, and projects. A core component of unifying all your marketing data. - [Cost aggregation](https://www.singular.net/glossary/cost-aggregation/) - [Limit Ad Tracking](https://www.singular.net/glossary/limit-ad-tracking/) - [Cross device attribution](https://www.singular.net/glossary/cross-device-attribution/): Cross device attribution is matching up users across devices, especially when you have ad spend on one platform and installs or activity on another device. - [Ad monetization](https://www.singular.net/glossary/ad-monetization/): Ad monetization is monetizing your mobile app via advertising. Meaning, the idea of generating revenue by featuring in-app advertisements. --- # # Detailed Content ## Pages --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ## Posts --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- You can't win in the hyper-competitive mobile market without good mobile app retargeting. Get this guide now to up your game ... --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ## Case Study --- Posthaus achieves 7% cost reduction and revenue growth using Singular's advanced audience segmentation --- Posthaus achieves 7% cost reduction and revenue growth using Singular's advanced audience segmentation --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ## Guides --- --- --- --- ## Podcast --- ## FAQs --- --- --- --- --- --- --- ## Glossary Term --- > This LLMS.txt file is designed to help large language models discover and index Singular’s content structure and service offering. For API documentation, product details, or to start a free trial, visit https://www.singular.net. ---