Attentive review
Attentive is an SMS marketing platform for ecommerce brands, founded in 2016 as Franklin Mobile. As of September 22, 2026, it publishes no plan price and no per message rate, and contracts carry a monthly base fee plus recurring Minimum Commits. Free trials run through the sales form, with terms unpublished. We score Attentive 4.42 out of 10.
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Attentive cost at your volume
No calculator here: Attentive publishes no rate or plan price that turns a monthly volume into a figure (its own pages checked 22 September 2026). The table below shows what it does publish.
Attentive scores
| Value for money | 0 | |
|---|---|---|
| Features | 7 | |
| Reliability | 2 | |
| Reputation | 4 | |
| Compliance | 7.5 | |
| Customer service | 6 |
Six criteria, equally weighted, each scored out of 10 from Attentive's own published pages (how we rate).
Attentive US rates
| As published | Price | How it compares |
|---|---|---|
| Plans | No plan price or minimum spend amount published. Contracts carry a monthly base fee and recurring Minimum Commits billed as a true-up if usage falls short; a list management fee and a short code fee may also apply. No amounts published. | No price per message is published, so there is nothing to rank |
Read from Attentive's own pricing page on 9 September 2026. Monthly plans with credits; one credit is one SMS segment where the provider says so. Source.
Attentive fees, trial and support
| What | Attentive | Source |
|---|---|---|
| 10DLC registration fees | Not published | Read 9 September 2026 |
| Toll-free verification | Not published | Read 9 September 2026 |
| Carrier fees | Pass-through carrier delivery fees per message segment, charged on top of the contract rate, current as of Sep 1, 2026. US 10DLC SMS sent: AT&T $0.0035, T-Mobile/Sprint $0.0045, US Cellular $0.0050, Verizon $0.0045. SMS received $0.0025 to $0.0035. MMS $0.0070 to $0.0100. Separate US short code, toll-free and RCS tables are published. | Read 9 September 2026 |
| MMS rate | Not published | Read 9 September 2026 |
| Free trial | Free trials are offered through the sales form; length, credit and conversion terms are not published | Read 22 September 2026 |
| Minimum plan or spend | No plan price or minimum spend amount published. Contracts carry a monthly base fee and recurring Minimum Commits billed as a true-up if usage falls short; a list management fee and a short code fee may also apply. No amounts published. | Read 9 September 2026 |
| Credit expiry | No credits to expire; Attentive bills on usage with no credit system | Read 22 September 2026 |
| API and SDKs | Yes, a public REST API with v1 and v2 OpenAPI specs, webhooks and OAuth apps, covering subscribers, events, attributes, catalog and segments. Neither spec has a message send endpoint; sends run from Campaign Composer or journeys. Docs include an llms.txt index. | Read 9 September 2026 |
| Web app | Yes. Web platform for SMS, MMS, email, RCS and push, with Campaign Composer, scheduling, templates, two-way messaging and reporting. | Read 9 September 2026 |
| Email to SMS | Not published | Read 9 September 2026 |
| Integrations named | The pricing page lists 150+ pre-built integrations on all plans (the integrations page says 100+). Named partners include Shopify, BigCommerce, Magento/Adobe Commerce, Zapier, Gorgias, Braze, HubSpot Workflows and Bluecore. | Read 22 September 2026 |
| Support channels | Webform ticket, in-app live chat, a 24/7 help centre, Attentive Academy and developer docs; a dedicated support team and customer success manager on every plan. No support phone number published. | Read 22 September 2026 |
| Support hours | Webform 24/5 (Monday 9 AM AET to Friday 9 PM ET); live chat Monday to Friday, 9 AM to 9 PM ET. Not 24/7. | Read 9 September 2026 |
| SOC 2 | SOC 2 Type 2 report for November 1, 2024 to October 31, 2025, posted November 21, 2025; auditor named as Schellman & Company, LLC. The report is downloadable on request. | Read 9 September 2026 |
| ISO 27001 | Not published | Read 9 September 2026 |
| HIPAA | Not published | Read 9 September 2026 |
| GDPR | Attentive's trust centre lists GDPR among its compliance badges with CCPA and SOC 2, and its global page names GDPR among its region-specific compliance tools | Read 22 September 2026 |
| Opt-out handling (TCPA) | Compliance Suite with Litigator Defender (suppresses numbers linked to SMS demands or lawsuits), an audit assistant for TCPA complaints, quiet hours, STOP and fuzzy opt-out handling, and double opt-in | Read 9 September 2026 |
| 10DLC registration | Offers 10DLC numbers, described as a compliant long code option that takes about a week to acquire, with daily caps and throughput limits. The 10DLC registration process is not described. | Read 9 September 2026 |
| Founded | 2016, as Franklin Mobile | Read 9 September 2026 |
| Head office | New York City; other offices in San Francisco, London and Sydney. The notice address in its Terms of Use is 221 River Street, Suite 9047, Hoboken, NJ 07030. | Read 22 September 2026 |
| US contracting entity | Attentive Mobile Inc. | Read 9 September 2026 |
| Coverage | 20+ countries | Read 22 September 2026 |
| Uptime or SLA | Not published | Read 9 September 2026 |
Not published means Attentive's own pages were checked on that day and state no figure. Nothing here is carried over from the earlier version of this review.
When Attentive fits
Choose Attentive when you run an ecommerce store and want campaigns built in a web platform rather than by API: sends run from Campaign Composer or journeys, and the v1 and v2 API specs have no send endpoint. It fits brands on Shopify, BigCommerce or Magento that rely on 150+ pre-built integrations, and brands that value the Compliance Suite with Litigator Defender, quiet hours and double opt-in, plus a customer success manager on every plan.
When to look elsewhere
Look elsewhere when you need a published price before signing: Attentive publishes no plan price, no minimum spend, no per message rate and no number rental fees as of September 9, 2026. It also does not publish uptime, email-to-SMS, ISO 27001 or HIPAA figures. Avoid it when you want to send through the API, or when you need support hours beyond webform 24/5 and live chat Monday to Friday, 9 AM to 9 PM ET (September 9, 2026).
Attentive compared
Attentive is ranked against the rest of its category on Best SMS marketing platforms in the USA.
Attentive questions
What is Attentive pricing?
Attentive pricing is not published: as of September 22, 2026, its pages list no plan price and no per message rate. Contracts carry a monthly base fee and recurring Minimum Commits, with a list management fee and a short code fee possible, and no amounts published.
Does Attentive offer a free trial?
Attentive does offer a free trial through its sales form, but the length, credit and conversion terms are not published as of September 22, 2026.
What is Attentive SMS marketing?
Attentive SMS marketing is a platform for ecommerce brands covering subscribers, campaigns, keywords and opt-in handling across SMS, MMS, email, RCS and push. Founded in 2016 as Franklin Mobile, it reaches more than 20 countries.