Dr. Fabian Struck’s Post

𝗧𝗵𝗲 𝗾𝘂𝗼𝘁𝗲-𝘁𝗼-𝗯𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗺𝘆𝘁𝗵 📦 "We just take our existing quote from TMS or QMS and turn it into a file." I hear this in some conversation about file creation automation. Technically it is correct. Operationally it is misleading, and the gap is where the actual work happen. Take a QMS spot quote example: It contains for instance, two containers at price X USD, various line items plus some routing information. What is missing is various additional shipping details that happen to exist only later in the process. So you get roughly 𝟮𝟬 𝘁𝗼 𝟯𝟬%, best case around 50% in our experience. Which is exactly why a TMS quote usually produces a booking or equivalent and not a shipment. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗮𝗿𝘁 𝘁𝗵𝗮𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗶𝗺𝗲. Full addresses for all parties, shipper and consignee, weights and volumes, which on LCL and air almost always differ from what was quoted, commodities, products, quantities, release types and counterpart details. It gets collected by email from the shipper or consignee, reconciled to the shipping instructions, and entered by hand. Many point automations claim to create the file from the quotation. In practise, it easily leaves 10-15 minutes additional work lot manually, sitting between email communication, TMS and document handling. We think this broader and call it 𝘀𝗵𝗶𝗽𝗺𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻, including the SOPs that sit behind it. The difference is between a record that exists and a shipment operations can actually work with. As an outlook on the practical implications: AI point solutions will lose relevance beyond the initial deployment, when you move more towards end2end automation, because they lack context or the actual history. If you have the email history on the booking, you complete the shipment better. If you also run pickup and delivery, you already have the right accruals to run AP or AR invoicing much smoother with an AI agent. The value compounds end to end, and a single-step tool cannot get there. If you are in charge of operations or IT at a forwarder, the question worth asking your team: of the data points needed to create a shipment in your TMS, how many actually arrive with the quote? Happy to share what we see across live deployments, just reach out.

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