It's easier to invest for your children than it is for yourself. That was the idea Antoinette and I left with after the Aviva Investors x Mia Wealth Junior Pension launch in London on Friday. When it's for you, there's always a reason to wait. The holiday. The deposit. Next month. When it's for your kids, the excuses get quieter. We invest for our girls through a Junior ISA. Nothing complicated. We put a fixed amount in every month and treat it like a direct debit. Fewer than 1 in 10 UK children have investments in their name. I don't think that's because parents don't care. It's probably because no one really made it feel normal or accessible which is why the event on Friday was so important. So I'm curious: Do you invest for your children? And if you do, what made you start?
It was amazing to have you both there and part of this mission to get more children access to the power of investing over time 🤍
Good to see you guys!